Social Media : A Primer
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This document provides an overview of social media and how it has fundamentally changed communication. It discusses that social media allows for online conversations between users and lists common tools like blogs, social networks, and photo/video sharing sites. The document emphasizes that social media is not a fad and that people are increasingly relying on friends' recommendations made on social media platforms. It encourages companies to think beyond just marketing campaigns and to engage customers by participating, listening, and showing appreciation in social media communities.
Social Media : A Primer
- 1. SOCIAL MEDIA: A PRIMERSocial business communications
- 2. Everyone wants to do it, but no one knows how. And when its finally done, there's surprise it's not better.SOCIAL MEDIA IS LIKE TEEN SEX.* Avinash Kaushik, Google Analytics Evangelist
- 4. ? is Social Media?
- 5. It is an online conversation between users
- 6. THE OLD WAYBuy my stuff!
- 7. Oh !Oh !That stuff is good!Really?Cool!THE NEW WAY
- 8. THE TOOLSblogsonline chatRSSmicro-blogssocial networksforumsphoto / video sharing siteswikis
- 9. it's a fundamental shift in the way we communicate.IT IS NOT A FAD.
- 10. ?who cares
- 11. 93% of people trust recommendations of friends for purchase decisions.YOU BETTER.* Nielsen Trust in Advertising report July 2009
- 14. > 100,000,000 videos13 hours /minute uploaded
- 15. > 27.3 million tweets per day
- 17. > 5,000,000,000 minutes spend per user
- 18. !people are talking about you
- 19. are you listening?
- 20. Social communities are growing
- 21. what else can you do?
- 23. Think bigger than marketing campaigns. Integrate social practices into every business operationsEnough with the bull****
- 24. ?what to do
- 25. Create culture and stories, not campaigns
- 26. Create passionate communities, not a Twitter and Facebook presence
- 27. Dive in And Listen
- 28. Participate ... Show Some Love
- 29. ENGAGEHint: Sharing is Caring
- 30. EXCITED?
- 31. And we use social media to engage customers with the brand, and teams within the organisation for efficient business operations.We are a social business communications firm* And we Kick Ass, BTW!
- 32. contact@superchooha.com* We reply to every mail, even the hate ones. We really do.
- 33. Special ThanksMarta Kagan (for being so damn cool)@ thebrandbuilder (for his nice videos)