Social media a strategic business perspective.ppt
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The document is an agenda for a conference on social networking in 2011. It includes sessions on social media from a business perspective, the risks and opportunities of social media, who does what on social media, and how social media can be used for IT support. The agenda also includes breaks between sessions and a prize giving at the end.
Social media a strategic business perspective.ppt
- 1. 2011 The Year Of Social Networking David Ratcliffe Chris Dancy Troy DuMoulin Pink Elephant Leading The Way In IT Management Best Practices
- 2. Agenda р 8:30am: Social Media A Business Perspective р 9:30am: 10 Things All IT Managers Need To Know About Social Media р 10:45am: Break р 11:00am: Social Media & Security Essentials р 12:15pm: Networking Lunch р 1:30pm: Social Media & IT Support р 2:45pm: Break р 3:00pm: Expert Discussion р 4:30pm: Prize Giving! 息 Pink Elephant 2011 unless otherwise stated. All rights reserved. 2011 The Year Of Social Networking ITIL速 is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries. 2
- 3. Social Media A Business Perspective David Ratcliffe President, Pink Elephant http://twitter.com/pinkerdavid http://blogs.pinkelephant.com/president Pink Elephant Leading The Way In IT Management Best Practices
- 4. Social Media A Business Perspective р Corporate IT Management Challenges р Social Media: WHAT is it and WHERE Did It Come From? р Social Media: WHY Should We Care? The Risks & The Opportunities. р Social Media: WHO Does What? р Social Media: Next Steps Social Media A Business Perspective 息 Pink Elephant 2011 unless otherwise stated. All rights reserved. 4
- 5. Social Media Isn t A Magic Bullet Social Media A Business Perspective 息 Pink Elephant 2011 unless otherwise stated. All rights reserved. 5
- 6. Our Biggest Challenges In IT Management Today For Everyone: Lack of adequate control of IT assets (infrastructure & data). Inability to link IT projects to business value. Today For Some; Tomorrow for Everyone Else: Disruptive Technologies Cloud-based services Consumerization of IT 6 Social Media A Business Perspective 息 Pink Elephant 2011 unless otherwise stated. All rights reserved.
- 7. How Did We Get Here? Web 1.0 - 1990 Static web pages One-way traffic Generally does not change much or very frequently Web 2.0 1999-2004 Interactive through reader input Dynamic frequent changes & updates Specialized transactions, for example: Buying online Commenting & discussions Polls & surveys Social Media A Business Perspective 息 Pink Elephant 2011 unless otherwise stated. All rights reserved. 7
- 8. Social Media Definition Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue. - Wikipedia Social Media A Business Perspective 息 Pink Elephant 2011 unless otherwise stated. All rights reserved. 8
- 9. Distinct From Industrial Media By 1. Reach anyone can gain a global audience. 2. Accessibility tools are generally available to anyone. 3. Usability no special skills needed. 4. Recency no time lag. 5. Permanence real-time editing. - Wikipedia Social Media A Business Perspective 息 Pink Elephant 2011 unless otherwise stated. All rights reserved. 9
- 10. Sharing & Exchanging Information File Hosting & Delivery Discussion Research Social Media A Business Perspective 息 Pink Elephant 2011 unless otherwise stated. All rights reserved. 10
- 11. Overdrive Interactive Social Media Map The Stuff We Think You Should Care About Sharing & Exchanging Information Search Engines B2B Social Networks Photo Sites http://www.google.com http://www.linkedin.com http://www.flickr.com http://www.yahoo.com http://www.slideshare.net http://photobucket.com Lifecasting http://www.msn.com http://www.xing.com http://imageshack.us http://www.justin.tv http://www. (China) Social Bookmarking http://www.plaxo.com http://www.fotolog.com http://www.ustream.tv http://www.aol.com http://digg.com http://www.ecademy.com http://www.multiply.com http://www.ask.com http://technorati.com http://www.ryze.com http://www.webshots.com http://www.sohu.com (China) http://www.mixx.com Social Networks http://my.wallst.net http://www.kodakgallery.com http://search.comcast.net http://www.stumbleupon.com http://www.facebook.com http://www.yammer.com http://www.snapfish.com http://my.att.net http://www.kaboodle.com http://www.ning.com http://www.networkingfor http://www.fotki.com http://www.nextag.com professionals.com http://www.propeller.com http://www.myspace.com http://www.smugmug.com http://www.business.com http://del.icio.us http://www.hi5.com http://www.zooomr.com http://www.dogpile.com http://www.mybloglog.com http://www.friendster.com http://picasa.google.com http://www.lycos.com http://www.newsvine.com http://www.skyrock.com/ http://www.zoto.com http://boardreader.com http://www.boingboing.net http://www.orkut.com Reviews/Travel http://www.fark.com http://www.netlog.com Micro Blogging/Texting http://cityguide.aol.com/ http://reddit.com http://www.bebo.com http://www.twitter.com http://www.tripadvisor.com http://www.slashdot.com http://www.tagged.com http://twitpic.com http://www.yelp.com http://www.bloglines.com http://www.imeem.com http://www.twitxr.com http://www.citysearch.com/ http://friendfeed.com http://badoo.com http://search.twitter.com http://www.wayn.com/ http://www.furl.net/ http://www.xanga.com http://www.myyearbook.com http://www.tweetscan.com Groups http://www.blinklist.com http://www.classmates.com http://www.twemes.com http://groups.yahoo.com http://www.mister-wong.com http://www.mocospace.com http://groups.google.com http://ma.gnolia.com Video Sites http://www.tumblr.com http://www.meetup.com http://www.sphinn.com http://video.google.com http://friendfeed.com http://www.youtube.com http://www.plurk.com Tools/Platforms Podcast http://video.msn.com http://lifestream.fm http://www.livejournal.com http://www.apple.com/itunes/ http://vids.myspace.com http://jaiku.com http://www.ning.com Wikis http://www.live365.com http://video.aol.com http://identi.ca http://www.vox.com http://www.wikipedia.org http://www.podcast.com http://www.dailymotion.com/us http://jott.com http://buzzm.worldbank.org http://recipes.wikia.com http://www.podcastalley.com http://www.veoh.com http://socialthing.com http://www.movabletype.org http://uncyclopedia.wikia.com http://www.metacafe.com http://www.12seconds.tv http://www.sharethis.com http://www.wikihow.com http://www.break.com http://www.swurl.com http://lifestream.fm http://www.wikimapia.org http://www.hulu.com http://www.utterli.com http://crowdvine.com/home http://www.wetpaint.com http://revver.com http://www.itsmy.com/itsmy http://en.wikibooks.org Socialize With Us http://www.stickam.com http://www.brightkite.com Blogs http://pbwiki.com overdriveinteractive.com/facebook http://blip.tv http://ping.fm http://technorati.com http://www.dodgeball.com http://blogsearch.google.com http://wikitravel.org myspace.com/overdriveinteractive http://www.viddler.com http://www.pinger.com http://www.wordpress.com http://lyricwiki.org twitter.com/ovrdrv http://www.seesmic.com http://www.wordpress.org http://gollum.easycp.de/en/ http://www.blogspot.com http://www.qwika.com/ Websites http://www.blogger.com http://en.wikiwix.com/ Tools Are we missing one? Submit your website and see Overdrive Interactive is an online marketing services 鍖rm that helps companies create genuine and lasting connections with their target audiences and the expanded version at customers using Social Media Marketing, Search Engine Marketing and Online Media. Learn more by visiting us at www.OverdriveInteractive.com or call 617-254-5000. overdriveinteractive.com/social-media-map 11
- 12. Issues 1. What are the risks? р Damage to brand р Missed opportunities 2. What are the opportunities? р New connections & better relationships р Getting ahead of the game 3. What is our strategy for using social media? р Listen & interact р Consider ALL options Social Media A Business Perspective 息 Pink Elephant 2011 unless otherwise stated. All rights reserved. 12
- 13. Issues 4. Who should be responsible? р No central control needed from IT; just information & guidance р Managers take responsibility for their staff as usual 5. Who should be involved? р Almost anyone could be; but who should be? р Good judgement & decent communication skills are musts 6. What about policies for usage? р Yes! Social Media A Business Perspective 息 Pink Elephant 2011 unless otherwise stated. All rights reserved. 13
- 14. No-Brainer Next Steps 1. The Four Tiers of social media research. Find out what everyone else is saying about: р Your industry р Your organization р Your products р You 2. Interact: р Contribute to discussions р Reply to questions р Correct misconceptions Social Media A Business Perspective 息 Pink Elephant 2011 unless otherwise stated. All rights reserved. 14
- 15. No-Brainer Next Steps 3. Think about and document a corporate vision and objectives for use of social media. 4. Write & publish corporate social media policies 5. Invest in some education & training for your staff, covering: р Corporate social media policies р Privacy & security best practices р The most common social media services р Useful social media tools Social Media A Business Perspective 息 Pink Elephant 2011 unless otherwise stated. All rights reserved. 15
- 16. Social Media A Business Perspective David Ratcliffe President, Pink Elephant http://twitter.com/pinkerdavid http://blogs.pinkelephant.com/president Pink Elephant Leading The Way In IT Management Best Practices
- 17. Agenda р 8:30am: Social Media A Business Perspective р 9:30am: 10 Things All IT Managers Need To Know About Social Media р 10:45am: Break р 11:00am: Social Media & Security Essentials р 12:15pm: Networking Lunch р 1:30pm: Social Media & IT Support р 2:45pm: Break р 3:00pm: Expert Discussion р 4:30pm: Prize Giving! Social Media A Business Perspective 息 Pink Elephant 2011 unless otherwise stated. All rights reserved. 17