Social Media - Advice and Benefits
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Highlights from I Spy Marketings Social Media Week presentation on Monday 13th February. A key introduction to social media and its benefits.
Social Media - Advice and Benefits
- 2. 油
- 3. The end of social media 1.0
- 4. What Does This Mean for Brands?
- 5. Companies are using social media for a range of different purposes: | The State of Social Report 2011 |
- 6. 油
- 7. 油
- 8. What to take from today The World is more connected than ever There is still huge growth ahead of us There are huge opportunities commercially, economically, socially Make social fit into your business not the other way round Start with listening Choose the platforms where you can connect with your customers Be useful and helpful as a starting point Dont be an idiot!
- 9. 油
Editor's Notes
- 3 STAGES OF DEVELOPMENT WE ARE FIRMLY IN STAGE 3 GOOGLE PLUS SOCIAL GROWTH ABSENCE OF ROI MODELS IN STAGES 2 AND 3 THIS CAN BE QUESTIONED. HOW DID WE GET HERE? GOOGLES APPROACH TO INNOVATION?: FAST REGULAR AND EARLY DISRUPTIVE ALWAYS IN BETA TEST AND LEARN BIG BETS BHAGS ERICS RULES OF INNOVATION: 1. BET ON A TREND OR FALL VICTIM TO ONE 2. INNNOVATIVE IDEAS OFTEN START OFF AS CONTROVERSIAL 3. ESTABLISH A CULTURE OF YES REMOVE RESTRICTIONS AND AMAZING THINGS HAPPEN 4. THINK BIG VERY BIG 5. IMPOSE A CULTURE OF TRANSPARENCY IN COMMUNICATION EG/ GOOGLE PUBLISHED AL REQUEST FOR INFO FROM GOVTS. 6. BUILD PRODUCTS THAT USERS LOVE 7. BASE EVERTHING IN DATA 8. LAUNCH OFTEN AND EARLY 9. GET COMFORTABLE WITH CHAOS