Social Media Analytics - marketing strategies and tactics
Download as PPTX, PDF
0 likes460 views
Social media marketing consultants are influential in B2B purchasing decisions and should be targeted directly. To do so, first understand their motivations such as the need to self-promote, be validated, and recognized as credible and influential experts. Consultants discuss social media marketing on platforms like LinkedIn, validating each other's expertise and self-promoting new strategies. Targeting consultants with evidence-based arguments through ads and discussions could influence more business for B2B companies.
Social Media Analytics - marketing strategies and tactics
- 1. Social Media AnalyticsMarketing Strategies and TacticsTony Dong Yung Yu
- 2. Issue with B2B and Social MediaEveryone is on facebook/twitter/linkedin, should you be?The 1st question is, who are your customers, their influencers and how do they make purchasing decisions.You shouldnt even be fixated on any social media campaign at this point.
- 3. The Fact is.Yes everyone is on facebook/twitter/linkedin for different reasons, reasons that fits their industry and their brands
- 4. B2BSelling B2B means you just have to work harder at understanding your customers.
- 5. Social MediaNo, linkedin is not the ONLY answer
- 6. Social MediaKey is to find out the process of how your customer makes purchasing decision on social media based products and services
- 7. 7
- 8. But reallyYour target customers may be hard to reach and to target effectivelyGoogling and Social Media Marketing consultants are really the same.Because, online conversations about social media marketing are mostly among social media marketing consultants
- 9. EssentiallySocial Media Marketing consultants are the Influencers, MarketMavens, SurrogateConsumersand OpinionLeadersHence, it may be worthwhile to target the social media marketing consultants instead..
- 10. But how?First: Understand their motivations and needs
- 11. NetnographyWe were able to run some pretty targeted run Facebook Page adds to build the fan base on our Team Cbus page leading up to Chevy's SXSW Road Tripand the results were great.For less than $300 we nearly doubled our numbers - NR, Social Business Consultant.11Performance Competence credibilityMentioning of campaign credibilityBold statement about performance Self-promotion
- 12. NetnographySelf Validation Experience expert insight towinYou rock -- this post nails it!just testing it out and taking FB Ads for a test drive. This was before Facebook Success Summit 2010 .I loved the targeting ability -- Awesome! I also LOVEDthe ability to adjust the ad as it ranLike it's so good, people don't believe it when you tell 'em. Facebook Ads are really under-used by small business, Main Street, and non-profits here in my area- KJ, Small Business & Nonprofit consultantSelf Validation Innovator expert in newest and latest recognitionPassion lives and breaths SMM credibilitySpecialization area of expertise self-promotion12
- 13. NetnographyBeen around for long time Experience confidence credibilityI'm suremost marketers believe that they're offering real quality via these channels .But if we cut down on the number of approaches, are we statistically increasingour chance of success (and of others) ? So does this bring things back around full circleto the cold call or person2person networking ? - JB, Social Media, Marketing StrategyDesire for facts Evidence based arguments rigour in argumentBig picture clear thinking differentiate influential13
- 14. NeedsTo winTo self-promoteTo be validatedTo be credibleTo be recognizedTo be influential14
- 15. You are now armed and dangerous, the rest is up to you
Editor's Notes
- In the end there were a number of emerging needs that applies to all of the conversation that we came acrossAnd this is what people are looking for when they interact online