Social media and charities
- 1. August 2011 CHARITY & SOCIAL MEDIA
- 3. Fundraising Raising money through social media is notoriously hard
- 5. Great on paper. But the money didnt roll in very quickly.
- 6. Even with Gaga on board... Most popular person on Twitter (11.6 million followers) 41,803,483 Facebook fans 2 nd most viewed YouTube video of all time
- 7. Nice stunt but: No compelling call to action No reward for participation Not how people use the channels
- 8. This might change over time e.g. Donors choose.org have made油a油 map 油that shows donation arrows arriving at their destination over time; an油 iPhone app 油that collects and displays local projects in need of support; and a service that suggests projects to recommend to Twitter followers 油based on their location.
- 9. American Red Cross Ran a really successful fundraising campaign for Haiti that was integrated with their social media channels. Over $5 million raised through SMS.
- 10. They made it easy to donate
- 12. Awareness raising Social media is an excellent tool for awareness raising Unfortunately everybody knows it...
- 13. You can stand out with Great content Innovative ideas
- 14. Guess the hash tag @Alison_McGovern油For making sure that Dad was there for his speech at my wedding, despite cancer coming back, with the best treatment possible 油 @nixpixnix 油His phsyiotherapist, speech therapist, occupational therapist, educational psychologist have been provided for free. @Iain_Coleman 油You can move jobs or lose your job without worrying about losing your healthcare.油 @iam_jrm油safely delivered 3 kids for me a my wife @bradderslondon 油life saved three times, ongoing regular treatment and help
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- 19. Supporter engagement The chance to communicate directly and regularly And mobilise quickly
- 20. 油
- 21. 油
- 22. CHANNELS
- 23. Facebook ¬ 600+ Million Active油Users ¬ 50% of Users Logon Daily ¬ 35+ Million Users Update Their Status a Day ¬ 5 Billion pieces of content posted a month ¬ Average user spends 55 minutes a day
- 24. Twitter ¬ 150+ Million Users ¬ 11 th 油Most Visited Website ¬ Over 40 Million Tweets Daily ¬ Lots of people have heard of it but not as many use it
Editor's Notes
- #4: Any faves/case studies?
- #5: http://www.youtube.com/watch?v=EeQJGT3DdGE&feature=related
- #6: Popular cause Awareness day Clear call to action LOTS of celebrity endorsement Press coverage
- #7: 2 nd most popular woman on Facebook
- #9: Donors choose.org 油 a油 map 油that shows donation arrows arriving at their destination over time; an油 iPhone app 油that collects and displays local projects in need of support; and a service that suggests projects to recommend to Twitter followers 油based on their location.
- #10: Social channels can support fundraising drives as part of a multichannel approach
- #13: Social is about sharing i.e. Awareness raising Explain twibbons, Mention Iran
- #14: Say something well or say it differently
- #21: more than 22,000油 entries http://www.youtube.com/watch?v=7IcVyvg2Qlo http://www.youtube.com/watch?v=ax96cghOnY4
- #22: https://twitter.com/#!/dogstrust http://www.slideshare.net/sounddelive http://www.slideshare.net/jwaddingham/fundraising-and-social-media-with-dogs-trustry/dogs-trust-digital-marketing-social-media-exchange-presentation
- #23: http://www.slideshare.net/sounddelivery/dogs-trust-digital-marketing-social-media-exchange-presentation
- #24: Facebook is a walled garden... Great for awareness & reaching people Great for engaging with supporters Aim is to get on the mini feed and get people interacting with you New website has to be likeable
- #25: Open public space¬ 150+ Million Users Worldwide ¬ The 11 th 油Most Visited Website ¬ Over 40 Million Tweets Daily ¬ 87% of Americans have heard of Twitter, just 7% (17 million) use it.