狠狠撸

狠狠撸Share a Scribd company logo

Social Media and Innovation

?Download as PPTX, PDF?
?
Evolve Law
Evolve Law

This document summarizes a social media event focused on innovation in the legal field. It provides information on speakers, hashtags used, and organizations mentioned at the event. It also includes upcoming related events, best practices for using social media, and how to calculate the value of a Facebook like.

1 of 8
Download to read offline
Social Media & Innovation November 9, 2016 @evolvelawnow @StubbsAlderton #EvolveLawLive @ShannonRyan @Allen_Rodriguez @MichaeleChasin >>ACTION: @Lexicata @DoxlyApp @one_400 @Foxwordy @MonicaZent @nonlinearENT Wifi @HeidiHubbeling @maryjuetten @traklight @Haley_Altman
It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. -Charles Darwin
Find out more at www.evolvelawnow.com Upcoming Events Cloud Cybersecurity San Diego November 11, 2016 Member UNconference NewYork January 30, 2107 Top Ten Darwin Talks: Legal Week New York January 30, 2017 The Tech Savvy In-House Counsel San Francisco February 28, 2017 ABA TECHSHOW Pitch Madness Chicago March 15, 2017
What is Evolve Law?
Social Media ? No solicitation: “I noticed your post about an accident, you should call me.” ? No misleading information ? Watch out for UPL, your followers can be anywhere ? Include disclaimers 5Copyright 2016 ONE400
6 L / UpM * (LpD*30) * (Cl/L) * CR * ACV 5,493 / 18 * (.23*30) * (.6 / 5,493) * 0.06 * $3000 305.2 * 6.9 * 0.0001 * 0.06 * $3000 = $37.90 Average Value of a Facebook like: $37.90 Total Likes (L) = 5,493 Unlikes per Month (UpM) = 18 Average Clicks (Cl) = .6 Website Conversion Rate (CR) = 0.06 Average Conversion Value (ACV) = $3000 Likes per Day (LpD) = .23 What is the value of a FB like? Copyright 2016 ONE400
7 What is the ROI for social media? Copyright 2016 ONE400
8 Important takeaways for using social media to build your firm or startup ? Use the appropriate channels for your audience ? Use original content more than not ? It’s okay to show some personality ? Engage with others ? Measure your ROI Copyright 2016 ONE400

More Related Content

Social Media and Innovation

  • 1. Social Media & Innovation November 9, 2016 @evolvelawnow @StubbsAlderton #EvolveLawLive @ShannonRyan @Allen_Rodriguez @MichaeleChasin >>ACTION: @Lexicata @DoxlyApp @one_400 @Foxwordy @MonicaZent @nonlinearENT Wifi @HeidiHubbeling @maryjuetten @traklight @Haley_Altman
  • 2. It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. -Charles Darwin
  • 3. Find out more at www.evolvelawnow.com Upcoming Events Cloud Cybersecurity San Diego November 11, 2016 Member UNconference NewYork January 30, 2107 Top Ten Darwin Talks: Legal Week New York January 30, 2017 The Tech Savvy In-House Counsel San Francisco February 28, 2017 ABA TECHSHOW Pitch Madness Chicago March 15, 2017
  • 5. Social Media ? No solicitation: “I noticed your post about an accident, you should call me.” ? No misleading information ? Watch out for UPL, your followers can be anywhere ? Include disclaimers 5Copyright 2016 ONE400
  • 6. 6 L / UpM * (LpD*30) * (Cl/L) * CR * ACV 5,493 / 18 * (.23*30) * (.6 / 5,493) * 0.06 * $3000 305.2 * 6.9 * 0.0001 * 0.06 * $3000 = $37.90 Average Value of a Facebook like: $37.90 Total Likes (L) = 5,493 Unlikes per Month (UpM) = 18 Average Clicks (Cl) = .6 Website Conversion Rate (CR) = 0.06 Average Conversion Value (ACV) = $3000 Likes per Day (LpD) = .23 What is the value of a FB like? Copyright 2016 ONE400
  • 7. 7 What is the ROI for social media? Copyright 2016 ONE400
  • 8. 8 Important takeaways for using social media to build your firm or startup ? Use the appropriate channels for your audience ? Use original content more than not ? It’s okay to show some personality ? Engage with others ? Measure your ROI Copyright 2016 ONE400

Editor's Notes