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Social Media and Local
Government
What we do and why we do it
What is social media
Websites which allow users to share
interests
Two-way conversation
High growth rates
Some of most popular sites on web
Source: Hitwise.co.uk
Source: Hitwise.co.uk
Social Media and Local Government - What we do and why we do it
What do we do?
Twitter  case study
What is Twitter?
Twitter is a micro-blogging service
140 characters to provide updates
Works in similar way to instant
messaging
People follow others whose updates
they wish to receive
Why Twitter?
974% UK Growth in 2008 (Source:
Hitwise.co.uk)
Timing
Ease of use
History of @NewcastleCC on Twitter
December 08  Launched
January 09  Fenham by-election
January/February 09  Heavy snow hits
UK
March 09  World Book Day
April 09  Reaches over 1000 followers
Followers of @NewcastleCC
0
200
400
600
800
1000
1200
1400
01/12/200808/12/200815/12/200822/12/200829/12/200805/01/200912/01/200919/01/200926/01/200902/02/200909/02/200916/02/200923/02/200902/03/200909/03/200916/03/200923/03/200930/03/200906/04/200913/04/200920/04/2009
Date
Followers
Data from tw itterholic.com
Press coverage
Feedback from users
Most popular council on Twitter?
Any questions?

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Social Media and Local Government - What we do and why we do it