7. Twitter case study
What is Twitter?
Twitter is a micro-blogging service
140 characters to provide updates
Works in similar way to instant
messaging
People follow others whose updates
they wish to receive
9. History of @NewcastleCC on Twitter
December 08 Launched
January 09 Fenham by-election
January/February 09 Heavy snow hits
UK
March 09 World Book Day
April 09 Reaches over 1000 followers