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Social Media And Recruiters

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Mark Biersdorf

The document summarizes a white paper by Bullhorn Reach on social media use by recruiters in 2012. It finds that LinkedIn is the most widely and effectively used platform, with recruiters having a median of 616 connections on LinkedIn. Twitter presents an opportunity to reach candidates more efficiently through search. While Facebook has the most users, it is the least effective for recruiters to post jobs. The white paper predicts further expansion of recruiter social media use in 2012 especially on LinkedIn and Twitter.

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Social Media and Recruiter Use: Bullhorn Reach White Paper Summary for Job Seekers April 10, 2012 Robert Lawrence III Mark Biersdorf
2012 White Paper Bullhorn Reach February 2012 report - http://goo.gl/IiWns Study contacted 35,000 BR recruiters LinkedIn, Twitter, Facebook use by recruiters Usage, trends, connections
Methodology Survey numbers not included Claims to be objective Poorly written (i.e., postings to connections vs. general postings)
Total 2012 Numbers LinkedIn 135m active members, 遜 in US Twitter 140m active members worldwide Facebook 845m active members, 152m in the US
Recruiter Connections Responding recruiters have a median of: LinkedIn 616 connections Twitter 37 followers Facebook 245 friends
Social Recruiting 21% are connected to all three social networks 48% use LinkedIn exclusively 19% use both Twitter and LinkedIn 10% use Facebook in conjunction with LinkedIn
LinkedIn Jobs posted on LinkedIn have 3x more views than Twitter, 6x more than Facebook Jobs posted on LinkedIn have 3x more applications than Twitter, 9x more than Facebook For recruiters, LinkedIn remains the most effective way to post a job
LinkedIn Bullhorn Reach - current trends suggest that each recruiter could potentially add 1,000 connections in 2012 LinkedIn is still considered to be in the early stages of adoption by recruiters
Twitter Twitter presents an opportunity to break through the clutter more efficiently and reach potentially high quality candidates using its search functionality. 19% of recruiters are connected to LinkedIn and Twitter Twitter follower is 3x more likely to apply to a job posting than a LinkedIn connection
Twitter Bullhorn Reach predicts that recruiters could increase their network four-fold in 2012 Jobs may be reposted more frequently through Twitter than LinkedIn or Facebook Despite smaller network size, a recruiter doesnt need a lot of followers to be effective
Facebook Least effective way for a recruiter to post a job out of the three social networks Possible new strategy in 2012 Friend referrals to recruiters (i.e., BranchOut). This would be driven by job seekers, not recruiters Corporate recruiters may be more active leveraging friends for employee referrals
Bullhorn Conclusions Recruiters connected to all three social networks LinkedIn, Twitter are favorites Twitter followers are most likely to apply for a job than LinkedIn or Facebook Twitter and Facebook highly under-utilized Expect further expansion of use in 2012
Social Media And Recruiters

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Social Media And Recruiters

  • 1. Social Media and Recruiter Use: Bullhorn Reach White Paper Summary for Job Seekers April 10, 2012 Robert Lawrence III Mark Biersdorf
  • 2. 2012 White Paper Bullhorn Reach February 2012 report - http://goo.gl/IiWns Study contacted 35,000 BR recruiters LinkedIn, Twitter, Facebook use by recruiters Usage, trends, connections
  • 3. Methodology Survey numbers not included Claims to be objective Poorly written (i.e., postings to connections vs. general postings)
  • 4. Total 2012 Numbers LinkedIn 135m active members, 遜 in US Twitter 140m active members worldwide Facebook 845m active members, 152m in the US
  • 5. Recruiter Connections Responding recruiters have a median of: LinkedIn 616 connections Twitter 37 followers Facebook 245 friends
  • 6. Social Recruiting 21% are connected to all three social networks 48% use LinkedIn exclusively 19% use both Twitter and LinkedIn 10% use Facebook in conjunction with LinkedIn
  • 7. LinkedIn Jobs posted on LinkedIn have 3x more views than Twitter, 6x more than Facebook Jobs posted on LinkedIn have 3x more applications than Twitter, 9x more than Facebook For recruiters, LinkedIn remains the most effective way to post a job
  • 8. LinkedIn Bullhorn Reach - current trends suggest that each recruiter could potentially add 1,000 connections in 2012 LinkedIn is still considered to be in the early stages of adoption by recruiters
  • 9. Twitter Twitter presents an opportunity to break through the clutter more efficiently and reach potentially high quality candidates using its search functionality. 19% of recruiters are connected to LinkedIn and Twitter Twitter follower is 3x more likely to apply to a job posting than a LinkedIn connection
  • 10. Twitter Bullhorn Reach predicts that recruiters could increase their network four-fold in 2012 Jobs may be reposted more frequently through Twitter than LinkedIn or Facebook Despite smaller network size, a recruiter doesnt need a lot of followers to be effective
  • 11. Facebook Least effective way for a recruiter to post a job out of the three social networks Possible new strategy in 2012 Friend referrals to recruiters (i.e., BranchOut). This would be driven by job seekers, not recruiters Corporate recruiters may be more active leveraging friends for employee referrals
  • 12. Bullhorn Conclusions Recruiters connected to all three social networks LinkedIn, Twitter are favorites Twitter followers are most likely to apply for a job than LinkedIn or Facebook Twitter and Facebook highly under-utilized Expect further expansion of use in 2012