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Social media and recruitment

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Philip Macartney
Philip Macartney

The document discusses hiring for social media roles within a company. It defines three tiers of social media positions with different responsibilities. Tier 1 would be a Social Media Director defining strategy, Tier 2 an Account Director growing social media in line with goals, and Tier 3 a Community Manager implementing predefined processes. The document advises understanding your social media goals and hiring the appropriate level. It also stresses investigating candidates' social media footprints to evaluate their engagement.

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Social Media and Recruitment
Fitting social media into a company is a difficult task. Social Media professionals dont fit in to the normal paradigm.
Define What You Need Understand what you want to do with social media. Ask yourself, what do I want from social media?. If you want to make social media the game changer for your company, you will need to go for a Tier 1 candidate. If you have direction, you may only need a Tier 2 , ie. Someone to grow social media in line with your strategic goals If you need someone to implement against predefined KPIs and processes then you will need to hire at Tier 3 level
Tier 1 Social Media Director Social Media Tier 2 Account Director Social Media Manager Social Media Tier 3 Community Manager Social Media Data Exec Marketing Exec
Who? Social Media is still in its infancy. There are no experts out there yet, but there are people who can help your company. Remember, that the more senior the hire, the more they will be defining their own role. This is new ground for both brand and candidate so the JD will have to have a certain flexibility Hire communicators. As social media grows in importance for your company, the social media people will have to be able to communicate with the senior stakeholders about what it means to them
Position SM SM Marketing Website Social FB Apps Strategy Planning Integration Listening Social Media X X X X X X Director Social Media P X P U P P Manager Social Media U X X U P U Account Manager (Agency) Social Media U U U U U U Exec (Agency) Data Exec U U U U P U Community U P P U P U Manager X = expert P = Proficient U = Understanding
Social Footprint Investigate every candidates social footprint. Ask them for their accounts, both personal and private and connect with them. You arent looking for embarrassing photos or spelling mistakes. You are looking for their level of social engagement. If they dont engage as themselves, they wont engage as your brand.
Conclusion The guidelines for these roles are just that, guides. Ultimately, if you are hiring social media professionals for the first time, you are going to have to go with your gut a little bit. Make sure you know what you want and set your expectations accordingly after all, you get what you pay for. Beware anyone who calls themselves guru !!

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Social media and recruitment

  • 1. Social Media and Recruitment
  • 2. Fitting social media into a company is a difficult task. Social Media professionals dont fit in to the normal paradigm.
  • 3. Define What You Need Understand what you want to do with social media. Ask yourself, what do I want from social media?. If you want to make social media the game changer for your company, you will need to go for a Tier 1 candidate. If you have direction, you may only need a Tier 2 , ie. Someone to grow social media in line with your strategic goals If you need someone to implement against predefined KPIs and processes then you will need to hire at Tier 3 level
  • 4. Tier 1 Social Media Director Social Media Tier 2 Account Director Social Media Manager Social Media Tier 3 Community Manager Social Media Data Exec Marketing Exec
  • 5. Who? Social Media is still in its infancy. There are no experts out there yet, but there are people who can help your company. Remember, that the more senior the hire, the more they will be defining their own role. This is new ground for both brand and candidate so the JD will have to have a certain flexibility Hire communicators. As social media grows in importance for your company, the social media people will have to be able to communicate with the senior stakeholders about what it means to them
  • 6. Position SM SM Marketing Website Social FB Apps Strategy Planning Integration Listening Social Media X X X X X X Director Social Media P X P U P P Manager Social Media U X X U P U Account Manager (Agency) Social Media U U U U U U Exec (Agency) Data Exec U U U U P U Community U P P U P U Manager X = expert P = Proficient U = Understanding
  • 7. Social Footprint Investigate every candidates social footprint. Ask them for their accounts, both personal and private and connect with them. You arent looking for embarrassing photos or spelling mistakes. You are looking for their level of social engagement. If they dont engage as themselves, they wont engage as your brand.
  • 8. Conclusion The guidelines for these roles are just that, guides. Ultimately, if you are hiring social media professionals for the first time, you are going to have to go with your gut a little bit. Make sure you know what you want and set your expectations accordingly after all, you get what you pay for. Beware anyone who calls themselves guru !!