Social Media and the Law: #SMI12, Part II
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The document discusses navigating social media from a legal perspective and provides 4 steps to success. It notes that social media requires a real-time interaction in an unchartered territory that is continuously innovating, requiring alignment across several business functions globally with higher exposure and liability. The last sections discuss driving cultural change and include questions and answers.
Social Media and the Law: #SMI12, Part II
- 1. Social Media Influence June 2012 Navigating Social Media LAW Luis-Xavier Hernandez, Global General Counsel Marketing, R&D, and Professional Services
- 2. 4 STEPS TO SUCCESS
- 3. SETTING THE RIGHT MINDSET
- 5. OVERCOMING CHALLENGES 1. Real Time interaction (completely different way to approach content) 2. Unchartered territory (lack of legal framework) 3. Moving target (continuous innovation) 4. Alignment of several functions (HR, Marketing, Comms, PR, Media, Legal) 5. Global scope and applicability 6. Higher exposure = higher liability
- 7. Q&As THANK YOU