Social Media Basics
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This document provides an introduction to social media basics for youth organizations. It discusses the main chances and risks of using social media, focusing on opportunities to directly engage an audience at low cost but also potential drawbacks like outdated content. The document reviews key social media platforms like Facebook, Twitter, and YouTube and provides five simple rules for social media use, emphasizing dialogue, content quality, visual communication, and awareness that online content persists indefinitely.
Social Media Basics
- 1. Social Media Basics for you and your (youth) organisation Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 2. Schedule Introduction Chances and Risks Social Networks Five simple rules Q&A Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 3. INTRODUCTION Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 4. Who am I? Stefan R端egger Director of Communications Studying Business Communications @HWZ in Zurich Working with Social Media in political campaigns and NGO since 2008 Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 7. CHANCES AND RISKS Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 8. Chances Theres no one in between you and your audience. Big potential audience low (basic) cost. You can use whichever kind of content you have at your disposal Feedback from your audience Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 9. Risks Crowding-out Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 10. Risks Outdated or irrelevant content can actually do more harm than good Jack of all trades and master of none High effort, small return on investment Too high expectations... Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 11. SOCIAL NETWORKS Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 12. Facebook 1.28 billion users Text, photos, videos Your profile or page is your public identity. Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 13. Facebook A good post includes a picture a link no wall of text The question: would you like and share it? Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 14. Facebook Likes are nice engagement is better. Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 15. Twitter 271 million users 140 signs Follow, share, be relevant! Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 16. Twitter Choose @yourname: short and simple Tweet: 140 signs @mention: Talk to @me if you talk about me Reply: start a conversation #hashtag: set your #topic! Retweet: respect content and sources Direct messages: for the private stuff Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 17. Twitter How do I get relevant? Identify your relevant set of people @mention people in your tweets Use @hashtags if it makes sense Retweet interesting tweets Reply to others Share interesting content not just your own! Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 18. YouTube Videos Share your videos on other social networks! Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 19. FIVE SIMPLE RULES Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 20. Rule #1 Social Media = dialogue media Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 21. Rule #2 Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch Content is King
- 22. Rule #3 Show, dont tell Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 23. Rule #4 Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 24. Rule #5 What happens on the internet, stays on the internet. Forever. Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 25. Questions? Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch
- 26. Sources of images Stefan R端egger, Director of Communications | SAJV CSAJ | www.sajv.ch 際際滷 5 http://www.mytutorialscafe.com/2013/05/8-Essential-Tips-To-Create-A-Social-Networking-Site.html 際際滷 6 http://instagram.com/p/nm695/ 際際滷 9 http://www.intel.de/content/www/de/de/communications/internet-minute-infographic.html 際際滷 14 http://www.andyjenkinsblog.com/tag/big-action-button/ 際際滷 20 http://www.turi2.de/2006/06/09/debatte2_0_das_kommunikative_manifest~864615/ 際際滷 21 http://wordpress-websitebuilder.com/content-is-not-the-only-king-of-wordpress-website-building/ 際際滷 22 http://www.rookiemag.com/2012/09/diy-polaroid-hanger/ 際際滷 23 http://quintovisual.com/2011/11/19/la-metodologia-del-visual-merchandising-kiss/ 際際滷 24 http://www.reposty.com/post/politics-government-embarrassing-clubbing-photos/486522694775601
Editor's Notes
- #6: http://www.mytutorialscafe.com/2013/05/8-Essential-Tips-To-Create-A-Social-Networking-Site.html
- #7: http://instagram.com/p/nm695/
- #10: http://www.intel.de/content/www/de/de/communications/internet-minute-infographic.html
- #15: http://www.andyjenkinsblog.com/tag/big-action-button/
- #21: http://www.turi2.de/2006/06/09/debatte2_0_das_kommunikative_manifest~864615/
- #22: http://wordpress-websitebuilder.com/content-is-not-the-only-king-of-wordpress-website-building/
- #23: http://www.rookiemag.com/2012/09/diy-polaroid-hanger/
- #24: http://quintovisual.com/2011/11/19/la-metodologia-del-visual-merchandising-kiss/
- #25: http://www.reposty.com/post/politics-government-embarrassing-clubbing-photos/486522694775601