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Social Media: Basics for Program Promotion and Community Building

Jozenia (Zeni) Colorado
Jozenia (Zeni) Colorado

This document discusses the use of social media for program promotion and community building. It provides an agenda for a presentation on social media basics that includes an overview of what social media is, examples of social media tools, concerns about social media like privacy and safety, and strategies for using social media including best practices for platforms like Facebook, YouTube, Twitter and BlogSpot. The presentation aims to provide hands-on examples and answers questions about using social media.

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Social Media: Basics for Program Promotion and Community BuildingZeni ColoradoMarcus ChildressAugust 6, 2010
AgendaWhat is Social Networking/Media?Discuss Concerns about Social MediaExamplesHands-On
University of Kansas Website
Emporia Gazette Website
Social Media: Basics for Program Promotion and Community Building
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Social Media: Basics for Program Promotion and Community Building
Social Media: Basics for Program Promotion and Community Building
Social Media Tools
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Social Media and Young Adultshttp://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=12009 Report73% of wired teens use social networking sites72% of Online Young Adults (Age 18-29) use social networking sites47% of Adults use social networking sites
Did You Know 4.0 Video
Social Media: Basics for Program Promotion and Community Building
Marketing and Community Building
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Concerns about Social MediaPrivacy, FERPASafetyContent Ownership, CopyrightPersonal vs. ProfessionalTimeFair RepresentationQuality of Content
Strategies and Best PracticesNaming ConventionsContent and MaintenanceEtiquetteBest Practices
BasicsFacebook privacy settings, other optionsYouTubeTwitterBlogSpot

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Social Media: Basics for Program Promotion and Community Building

Editor's Notes

  • #2: Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/free_text_polls/MTIwMDc1MzI5MwIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • #3: Confused about social media? Not sure why or how to use it? This session will put the SocialMedia Explosion into perspective with social media basics, examples of how to use social media for program promotion and community building, as well as hands-on Facebook, Twitter, and YouTube basics. Participants will discuss strategies for use, how to adjust privacy and control settings, as well as best practices for professional use.How many of you are active on social networking and social media sites such as facebook andyoutube?
  • #4: This is our agenda.
  • #9: Social Media What is it?Cover basics:MediaNetworkingConnectionsCategories: Concept Type, Media Type, Social Interface TypeSocial Communities:Facebook andNingNews Feeds: Facebook, Twitter
  • #10: Social Networking in Plain English
  • #11: How many of you are active on social networking and social media sites such as facebook andyoutube?Agenda:What is Social Networking/Media?Discuss Concerns about Social MediaExamplesHands-OnFreeze slide and ask:What are your concerns about social media? While participants are answering, move to next slide and type in others.
  • #12: Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/multiple_choice_polls/LTE3NTcxNDMwNjMIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • #14: Did you know 4.0? All of these tools are beginning to converge. Demonstrates the power of social media.
  • #16: Marc: What IDT uses. What for? How? Results. (20 min)YouTube examples from other departments, even other schools (Fort Hays State, KU YouTube.edu)
  • #17: Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/free_text_polls/Nzc0MDE3NjQzIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • #18: What are your impressions of social media? Thoughts? Concerns?Lets take a step back and answer the question: What is Social Media and Social Networking?
  • #19: How to approach: what to use, naming conventions,specific goals, etiquetteMaintenanceBest practices
  • #20: Facebook: create an account, Edit Profile, Privacy Settings, Adding friends, Adding content, groups or pagesYouTube: create an account, look around channel, uploading video (discussion: content ownership)