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Social Media Bootcamp-Paul Staten, Reputation Builders Presentation

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Utah Business Magazine
Utah Business Magazine

Social Media Bootcamp 2013 Paul Staten-Reputation Builders Presentation Strengthening Your Reputation Through Social Media

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The 5 W’s of Social Media Content PRESENTED BY PAUL STATEN
Social Media Bootcamp-Paul Staten, Reputation Builders Presentation
Facebook • Insights – Know your audience
Facebook has abilities to target that no other social media has. Pest Control company – Summer sales – Returned Missionary This was the target: This ad targets 74,000 people:Who live in the United States Who live in Idaho or Utah exactly between the ages of 20 and 26 inclusive Who are male Who like, thomas s monson, #David A. Bednar, salt lake city ut, LDS Church, book mormon another testament jesus christ, #L. Tom Perry, #BYU Cougars, #Latter Day Saint movement, #Joseph B. Wirthlin, #Gordon B. Hinckley, #Utah Valley University, #Thomas S. Monson, utah football, #Ezra Taft Benson, church jesus christ latterday saints, university utah athletics, #Mormons, lds temples, #Dieter F. Uchtdorf, #Brigham Young University, #Southern Utah University, #Mission president, #Boyd K. Packer, #David O. McKay, #BYU Cougars football, #Joseph Smith, #Snow College, mormon messages, #Howard W. Hunter, #Utah Utes
Pinterest *From Modea Agency Infographic Pin Feb 25, 2012 Twitter **Pew Report August 5, 2013 pewinternet.org
Post things that are engaging! • Tug at heart strings • Current events • Videos • Pictures • Contest • Questions If your posts get interaction you will be seen more!
Social Media Bootcamp-Paul Staten, Reputation Builders Presentation
Social Media Bootcamp-Paul Staten, Reputation Builders Presentation
Watch Trends
Social Media Bootcamp-Paul Staten, Reputation Builders Presentation
Social Media Bootcamp-Paul Staten, Reputation Builders Presentation
Social Media Bootcamp-Paul Staten, Reputation Builders Presentation
Organize Social Posts
Branding Social engagement Feedback Announcements SEO More Market Share More Traffic More Customers
Social Media Bootcamp-Paul Staten, Reputation Builders Presentation
www.repbuild.net - 801-456-0195

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Social Media Bootcamp-Paul Staten, Reputation Builders Presentation

  • 1. The 5 W’s of Social Media Content PRESENTED BY PAUL STATEN
  • 4. Facebook has abilities to target that no other social media has. Pest Control company – Summer sales – Returned Missionary This was the target: This ad targets 74,000 people:Who live in the United States Who live in Idaho or Utah exactly between the ages of 20 and 26 inclusive Who are male Who like, thomas s monson, #David A. Bednar, salt lake city ut, LDS Church, book mormon another testament jesus christ, #L. Tom Perry, #BYU Cougars, #Latter Day Saint movement, #Joseph B. Wirthlin, #Gordon B. Hinckley, #Utah Valley University, #Thomas S. Monson, utah football, #Ezra Taft Benson, church jesus christ latterday saints, university utah athletics, #Mormons, lds temples, #Dieter F. Uchtdorf, #Brigham Young University, #Southern Utah University, #Mission president, #Boyd K. Packer, #David O. McKay, #BYU Cougars football, #Joseph Smith, #Snow College, mormon messages, #Howard W. Hunter, #Utah Utes
  • 5. Pinterest *From Modea Agency Infographic Pin Feb 25, 2012 Twitter **Pew Report August 5, 2013 pewinternet.org
  • 6. Post things that are engaging! • Tug at heart strings • Current events • Videos • Pictures • Contest • Questions If your posts get interaction you will be seen more!