Social Media Class
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This document discusses strategies for social media marketing. It begins by asking attendees to rate their computer expertise on a scale of 1 to 10. It then asks what people hope to learn about social media marketing. The rest of the document provides tips and insights about social media marketing, including how word of mouth has always been the strongest way to build a brand, and how social media allows word of mouth to happen on a larger scale online. It also discusses how social media marketing is more interactive than traditional "one way" advertising approaches.
Social Media Class
- 2. By Show of hands on a scale of 1 to 10 (1) being neanderthal (10) being wizard Raise your hand to indicate your level of expertise in using computer technology.
- 3. What is it that you most hope to learn this evening?
- 5. Marketing All Public Communications Branding Evokes Feelings Advertising is Media Driven Outreach.
- 6. One way kickstart your Social Media Marketing; a strategic of鍖ine advertising plan. I know half the money I spend on advertising is wasted, but I can never find out which half. John (Nelson) Wanamaker (July 11, 1838 December 12, 1922) was a much respected and admired United State merchant, religious leader, civic and political 鍖gure, considered the father of modern advertising
- 7. somebody@email.com The email address is of the most important social media marketing assets.
- 8. How is Social Media Marketing Different? The Old Way The New Way One Way Interactive
- 10. LLC Communications Consulting *IndyPenDance.com * Maureen@indypendance.com * 604 Washington St. Conneautville, PA *16406 814*217*9233 (o) 814*587*2758 (f)
- 11. Create Desire & Ful鍖ll Expectations Push Monologue
- 12. Creativity, Art & Persuasion manipulative - skillful in influencing or controlling others to your own advantage; "the early manipulative techniques of a three-year-old child"
- 13. Trust in Advertising Word of Mouth is now and has always been the strongest way to build your brand. Web 2.0 is Word of Mouth on Digital Steroids.
- 15. Database It is a truism that the greatest internet success stories don't advertise their products. Their adoption is driven by "viral marketing"--that is, recommendations propagating directly from one user to another. You can almost make the case that if a site or product relies on advertising to get the word out, it isn't Web 2.0. Social Media True Relational Database Based on True Relations.
- 16. It Started Round the 遺温馨沿鍖r艶
- 17. In Centuries Past The Town Square Was the Center of Community
- 18. Researchers say that a little bit of gossip is healthy. It's what keeps the culture going, greasing the social machinery. Its a social skill, not a character flaw, says Frank McAndrew a professor of psychology at Knox College in Galesburg, Ill. Its only when you dont do it well that you get into trouble.
- 19. The Digital Water Cooler Geographically Unlimited
- 22. Text SEO Search engine optimization, the use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors
- 23. Backyard bar-b-que with friends and neighbors Now! Right now, personal and professional Fastest growing social networking site on the web
- 24. Annual Company Party Black Tie Required Professional presence Good for job searches Takes itself seriously
- 25. Desktop client Build interest
- 27. Home Base Facebook Twitter Email newsletter signup
- 28. Play