Social Media Command Centers Would Prove To Be Valuable Assets During Times of Crisis
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Social media command centers could prove valuable during times of crisis by providing real-time information. Command centers display information from social media, including tweets, photos, and text messages. During an event, a command center can show the most discussed topics, locations of attendees, and volume of conversations. Command centers were used successfully by the Red Cross and Dell Computers to coordinate disaster response by monitoring social media. These centers could help first responders and government agencies by providing information on criminal activity, natural disasters, and broadcasting emergency updates.
Social Media Command Centers Would Prove To Be Valuable Assets During Times of Crisis
- 1. Social Media Command Centers Would Prove to Be Valuable Assets During Times of Crisis E-Leader Bangkok, January 6-8, 2014 Conor Cusack, M.P.A.
- 2. My Introduction to a Social Media Command Center: Cloudforce Cloud Computing Conference, October 2012, New York City
- 3. Command Center was used during Cloudforce to: Curate, organize, and disseminate real-time event information Display attendee text messages, tweets, and workshop content information all in high definition multi-screen display
- 4. A Few Other Business Models of Social Media Command Centers (Intel, MutualMind)
- 5. Topics Highlighted by the Salesforce Social Media Command Center included: : Most discussed brands, speakers, and topics Geographic Breakdown of Event Attendees Volume of Conversations
- 6. At Cloudforce, I Considered How Social Media Command Centers Could be Valuable Assets Before, During, and After Times of Crisis
- 8. I Concluded that Government Agencies and First Responders Could Benefit from Deployment of Social Media Command Centers as well as Businesses and Corporations
- 9. Thermal Imagery of Criminal Activity or Victims in Need of Rescue Could be Downloaded to Officers /Firefighters Smartphones Police use Thermal Imagery to Pinpoint the location of a Cannabis Lab in a High Rise
- 10. Firefighter is monitored via thermal imagery during a Search and Rescue Operation
- 11. Command Centers Could Provide: Real-Time or Near RealTime Information to Identify Incidents and Patterns of Criminal Activity
- 12. Aerial Maps of School Bullying Incidents
- 13. 3. Provision of Real-time information Regarding Natural Threats (Hurricanes, Tornadoes, Fires and Earthquakes)
- 14. 4. Broadcast Social Media Updates During Crises
- 15. Video: The Red Cross and Dell Computers Partner to Launch a Digital Operations Center Red Cross Open Digital Command Center
- 16. American Red Cross/Dell Computers Video: Benefits of A Social Media Command Center Key Takeaways: Its going to give us a better idea of whats going on on the ground. During an emergency, information is like gold, and we know the more information we have during an emergency, the better we can serve those people that need our help. -Gail McGovern, President and CEO, American Red Cross
- 17. American Red Cross/Dell Computers Video: Benefits of A Social Media Command Center Key Takeaways (continued) (The Center) provides a visualization of all the data we can look at in the Social Media space, and gives is a snapshot in time of the entire cyberspace universe as it relates to the Red Cross or a particular disaster. -Laura Hove, VP Public Affairs, American Red Cross
- 18. Now What?
- 19. Hopefully agencies tasked with Emergency Response will consider adopting Social Media Command Centers, as they would be invaluable during the 4 Phases of Crisis Response
- 20. References 1. AmRedCross, Red Cross Digital Operations Center Opens, YouTube, March 8, 2012, Retrieved from http://www.youtube.com/watch?v=zKMyBGbnBQ8 2. Maclean, Heather-Anne, The Power of the Salesforce Social Media Command Center at CES, Marketing Cloud, January 8, 2013, Retrieved from http://blogs.salesforce.com/company/2013/01/insights-behind-the-salesforce-marketing-cloudsocial-media-command-center-at-ces.html 3. marketingcloud@salesforce .com, Salesforce, 10 Examples of Social Media Command Centers: Retrieved from http://www.salesforcemarketingcloud.com/wp-content/uploads/2013/05/10Examples-of-Social-Media-Command-Centers.pdf?1763e5
- 21. References (continued) Technology aids public safety workers, MASC Uptown, Municipal Association of South Carolina. Retrieved from: http://www.masc.sc/newsroom/uptown/September2011/Pages/Technologyaids-public-safety-workers.aspx. KPBS, San Diego Middle School Students Turn Their Lens To Bullying. June 11, 2012. Retrieved from: http://www.huffingtonpost.com/youth-radio-youthmedia-international/middle-schoolers-map-inci_b_1587167.html
- 22. References (continued) Pictured: The high-achieving senior who shot female student, 15, and killed himself after taking Molotov cocktails and shotgun to school 'to take revenge on debate coach who demoted him . Retrieved from: http://www.dailymail.co.uk/news/article-2523414/Gunman-Karl-Piersonshoots-injures-2-Colorado-Arapahoe-high-school.html Middle Schoolers Map Incidents Of Bullying. Retrieved from http://www.huffingtonpost.com/youth-radio-youth-mediainternational/middle-schoolers-map-inci_b_1587167.html
- 23. References (continued) How the UN Used Social Media in Response to Typhoon Pablo, iRevolution, December 8, 2012. Retrieved from http://irevolution.net/2012/12/08/digitalresponse-typhoon-pablo/ Live Crisis Map of Disaster Damage Reported on Social Media, iRevolution. November 11, 2013. Retrieved from http://irevolution.net/2013/11/11/live-crisismap-of-disaster-damage-reported-on-social-media/
- 24. Thanks! Conor Cusack, M.P.A. ConorCusack585@gmail.com http://www.linkedin.com/in/conorcusack/