際際滷

際際滷Share a Scribd company logo

Social media consultation presentation.pptx 1

Download as PPTX, PDF
E
Eric Gutierrez

This social media strategy document outlines plans for increasing engagement across Facebook, Twitter, Pinterest and a blog. It recommends using Hootsuite to schedule posts. Key tips include posting consistently 1-2 times per day with images and questions to generate interactions. Facebook should see 1 post daily with responses to comments. Twitter requires 5 daily engagements and retweeting trends. Pinterest involves pinning 2 times weekly to boards. The blog will feature a museum each month with weekly artifact posts to cross-promote. Metrics like followers, shares and comments will track progress.

1 of 27
Download to read offline
SOCIAL MEDIA STRATEGY DEVELOPED BY MACEY COLAVECCHIO, ERIC GUTIERREZ AND NICK RUSSETT
OVERVIEW OF STRATEGY Executive Overview - Social Media Goals - Statistics - Audience - Tips for Engagement Hootsuite - Why you should use Hootsuite - A Beginners Guide Education - The Anatomy of a post - CTA goals Social Media Strategy Plan - Blog - Pinterest - FaceBook - Twitter
EXECUTIVE OVERVIEW THE MAIN GOAL IS TO INCREASE READERSHIP AT A LOW COST BY USING YOUR CURRENT BLOG WITH THE HELP OF FREE SOCIAL MEDIA NETWORKS LIKE FACEBOOK, TWITTER AND PINTEREST.
SOCIAL MEDIA GOALS Platform Current Followers Goal Followers Goal Date FaceBook 549 650 December 2015 Blog Unknown Unknown December 2015 Twitter 0 200 December 2015 Pinterest 0 100 December 2015 Increase engagement Expand reach across platforms Increase readership Promote articles Generate content
DETERMINING AUDIENCE Through our initial meeting, we determined that your goal audience to target will be: Scholars Middle and High School Teachers Graduate Students Other Academic Historians
USING HOOTSUITE AN EASY GUIDE TO GET STARTED
USING HOOTSUITE To better manage your time, we suggest adding Hootsuite to your social media strategy. This free tool gives you the ability to manage all of your social networks in one place and schedule messages for future publishing. You will be able to execute all the strategies and tips that we suggest by using this tool.
GETTING ORGANIZED Once you set up an account and log in, HootSuite will guide you through the basics of connecting networks and organizing streams. The green menu tab displays the networks connected to your HootSuite account. From there, select the streams you'd like to monitor, such as your timeline, mentions and scheduled tweets.
POSTING (QUICK OVERVIEW) HootSuite's message-composing feature is very simple. At the top of the page, yocan create a new post to send to any one, two or all of your connected accounts. If you decide to change or remove the accounts you wish to post to, click on the icon in the top box: Scheduling is HootSuite's most social media manager-friendly tool, allowing you plan ahead and keep your account actively engaged in just a few clicks. Scheduling can be found below the text field in the compose box. Select the date and time of your choosing, and click "Schedule" when the post is ready to go To read more, follow this link: http://mashable.com/2013/09/18/hootsuite-beginners-guide/
EDUCATION HOW TO USE SOCIAL MEDIA
ENGAGEMENT We will use a specific, targeted strategy to drive more likes, viewers and interaction to the FHQ social media. Some simple ways to do this are outlined below. - When you update your Facebook page, let readers know about a new article, include a statement or question that refers to a specific point from the article to drive more clicks, likes, comments and shares. - Find and share timely content. If theres a story you know your audience is interested in, share the details with your readers as a tease. For example, let your readers know that you are going to attend an industry conference, then post updates via Twitter or Facebook and images via Pinterest from the event to create more opportunities for engagement.
CALL TO ACTION GOALS In order to increase engagement, you have to call the reader to action. These tips will help you develop better posts to increase your likes, comments and overall audience engagement. Different CTAs may work better than others for your readers. Make sure your CTA matches the goal youve set for your reader. - CTA to encourage engagement - Please take a moment to leave your comments or thoughts below. - CTA to drive the reader to other content - For an in-depth look, sign-up to download our white paper. - CTA to increase signups or lead capture - To get regular updates, sign up for our weekly newsletter. - CTA to nurture leads - Watch this video for a more in-depth look at how this product can help improve your business.
THE ANATOMY OF A FACEBOOK POST See the handout that explains how to post on FaceBook. A perfect Facebook post: is a link is brief40 characters or fewer, if you can swing it follows other posts on a regular schedule timely and newsworthy Bonus: contains a good photo (make sure to include photos in your blog post, or click through to find the best photo_ This is a good guide if you need to know whether your content should go into a blog (longer than 40 characters) or be a FaceBook post. Timing is also important. Usually during weekdays 5 pm- 3 am or any time during the weekend is a good time to post. This allows your post to be seen by the most followers. To find out your peak times, go to FaceBook analytics and see which posts and times have the most impressions.
THE ANATOMY OF A TWITTER POST See the handout that explains how to post on Twitter. A perfect Twitter post: includes a clear Call to Action Is between 100-120 characters (dont sacrifice grammar) Questions, stats, and facts engage users and encourage retweets Shortened links Hashtags (stick to 1-2 hashtags) Bonus: contains a good photo Timing is not as important as consistency with Twitter Twitter only shows the most recent tweets so once you send a tweet, it is going through your followers NewsFeed. That is why we will advise you later on to tweet throughout the day to keep engaging with your followers.
THE ANATOMY OF A PERFECT PINTEREST POST A perfect Pinterest post: Has the image tell the immediate story Use hashtags wisely (only trending) Encourage click-throughs Most people click repin things and never click the link. Change that by adding a call to action in the description. Descriptions matter 200 character descriptions are most likely to be repinned Use keywords wisely
SOCIAL MEDIA STRATEGY HERE IS A BREAKDOWN OF THE TIPS THAT WE HAVE FOR EACH SOCIAL MEDIA PLATFORM. YOU CAN PERFORM ALL THESE IN LESS THAN ONE HOUR A DAY, OR IF YOU PREFER A COUPLE HOURS AT THE BEGINNING OF THE WEEK.
TWITTER OBJECTIVES Short-term objectives: - 5 types of engagement everyday (Tweet, ReTweet, Reply, Favorite) - Build reputation by keepings posts consistent and relevant - Promote other social networking activities/sites through Twitter - Follow these Twitter accounts immediately: @Historyinpics, @history, @smithsonian, @smithesonianmag,@vervefl and any of your contributing writers Key metrics: - Friend/Followers - 2nd-order followers (followers follower count) - Velocity: average of first- and second- order followers attracted per day since the account was established - Retweets and Favorites
TWITTER CHECKLIST (5 MINUTES A DAY) Respond Respond to any tweets directed to you. Thank any new followers or retweets Share Take a few minutes once or twice a day to share your content (Facebook post, blog post, event announcement) and the content of others in your industry to help build better relationships. Tips: follow popular trends and respond to those. (Reoccurring hashtags: #Twitteristorian, #MuseumMonday, #LoveFlorida, #ThrowBackThursday, #Onthisday)
FACEBOOK OBJECTIVES Short-term objectives: One post everyday Respond to all comments Create conversation and engagement Build reputation by keeping posts consistent and relevant Promote other social networking activities/sites through using FaceBook Key Metrics: FaceBook Anaytics Likes on page Likes on post Traffic that is directed to the website through FaceBook
FACEBOOK CHECKLIST (10 MINUTES A DAY) Respond Take a few minutes every other day to check on any new notifications. Respond to comments. Schedule If it is the weekend or a busy time, schedule out some posts beforehand Share Either share a blog post or find an interesting article or link and share this to your followers.
PINTEREST First, what is Pinterest? Its a place to bookmark images and videos you love from around the web. In Pinterest terms, these bookmarks are called pins. Your pins (think, pinning things to a virtual bulletin board) are visible to other Pinterest users and you can see the boards of others as well. How does Pinterest work? Heres the basic process: (1) Surf the internet. (2) See an image/video you like. (3) Pin that image/video to one of your Pinterest boards to keep track of it and to share it with others. Why do I need Pinterest? Pinterest is an easy way to share all those photos you have stored up. If you have an intern, this would be the platform to build up on and explore. For now, we will just keep it basic and post a board once a month.
PINTEREST CHECKLIST (20 MINUTES A WEEK) Share Twice a week, share a couple of pins to keep your acount consistent and active. Post Create a board specifically designed by you that includes all of your photos to a specific topic or article. Join Broaden your audience by joining group boards. Once a week, join a new group.
BLOGGING Tips: Relate blog posts to past content from FHQ magazine Post content weekly Be consistent with posts Plan posts in advance Post on a specific time of day
BLOGGING Monthly Posts Museum Mondays: Feature a different history museum in Florida every first Monday of the month. Tips: Facebook-share blog post with a tease Twitter-share blog post with a question regarding post to engage in discussion Pinterest-share pictures from museum
BLOGGING MONTHLY IDEAS
BLOGGING (FOR THE INTERN) Weekly Posts Treasure Thursdays: Feature an artifact and/or specific exhibit from the featured museum from the featured museum of the month or one of your articles. Tips: Facebook-share blog post with a tease Twitter-share blog post with question regarding post to engage in discussion Pinterest-share pictures of artifact/exhibit
CONCLUSION

More Related Content

Social media consultation presentation.pptx 1

  • 1. SOCIAL MEDIA STRATEGY DEVELOPED BY MACEY COLAVECCHIO, ERIC GUTIERREZ AND NICK RUSSETT
  • 2. OVERVIEW OF STRATEGY Executive Overview - Social Media Goals - Statistics - Audience - Tips for Engagement Hootsuite - Why you should use Hootsuite - A Beginners Guide Education - The Anatomy of a post - CTA goals Social Media Strategy Plan - Blog - Pinterest - FaceBook - Twitter
  • 3. EXECUTIVE OVERVIEW THE MAIN GOAL IS TO INCREASE READERSHIP AT A LOW COST BY USING YOUR CURRENT BLOG WITH THE HELP OF FREE SOCIAL MEDIA NETWORKS LIKE FACEBOOK, TWITTER AND PINTEREST.
  • 4. SOCIAL MEDIA GOALS Platform Current Followers Goal Followers Goal Date FaceBook 549 650 December 2015 Blog Unknown Unknown December 2015 Twitter 0 200 December 2015 Pinterest 0 100 December 2015 Increase engagement Expand reach across platforms Increase readership Promote articles Generate content
  • 5. DETERMINING AUDIENCE Through our initial meeting, we determined that your goal audience to target will be: Scholars Middle and High School Teachers Graduate Students Other Academic Historians
  • 6. USING HOOTSUITE AN EASY GUIDE TO GET STARTED
  • 7. USING HOOTSUITE To better manage your time, we suggest adding Hootsuite to your social media strategy. This free tool gives you the ability to manage all of your social networks in one place and schedule messages for future publishing. You will be able to execute all the strategies and tips that we suggest by using this tool.
  • 8. GETTING ORGANIZED Once you set up an account and log in, HootSuite will guide you through the basics of connecting networks and organizing streams. The green menu tab displays the networks connected to your HootSuite account. From there, select the streams you'd like to monitor, such as your timeline, mentions and scheduled tweets.
  • 9. POSTING (QUICK OVERVIEW) HootSuite's message-composing feature is very simple. At the top of the page, yocan create a new post to send to any one, two or all of your connected accounts. If you decide to change or remove the accounts you wish to post to, click on the icon in the top box: Scheduling is HootSuite's most social media manager-friendly tool, allowing you plan ahead and keep your account actively engaged in just a few clicks. Scheduling can be found below the text field in the compose box. Select the date and time of your choosing, and click "Schedule" when the post is ready to go To read more, follow this link: http://mashable.com/2013/09/18/hootsuite-beginners-guide/
  • 10. EDUCATION HOW TO USE SOCIAL MEDIA
  • 11. ENGAGEMENT We will use a specific, targeted strategy to drive more likes, viewers and interaction to the FHQ social media. Some simple ways to do this are outlined below. - When you update your Facebook page, let readers know about a new article, include a statement or question that refers to a specific point from the article to drive more clicks, likes, comments and shares. - Find and share timely content. If theres a story you know your audience is interested in, share the details with your readers as a tease. For example, let your readers know that you are going to attend an industry conference, then post updates via Twitter or Facebook and images via Pinterest from the event to create more opportunities for engagement.
  • 12. CALL TO ACTION GOALS In order to increase engagement, you have to call the reader to action. These tips will help you develop better posts to increase your likes, comments and overall audience engagement. Different CTAs may work better than others for your readers. Make sure your CTA matches the goal youve set for your reader. - CTA to encourage engagement - Please take a moment to leave your comments or thoughts below. - CTA to drive the reader to other content - For an in-depth look, sign-up to download our white paper. - CTA to increase signups or lead capture - To get regular updates, sign up for our weekly newsletter. - CTA to nurture leads - Watch this video for a more in-depth look at how this product can help improve your business.
  • 13. THE ANATOMY OF A FACEBOOK POST See the handout that explains how to post on FaceBook. A perfect Facebook post: is a link is brief40 characters or fewer, if you can swing it follows other posts on a regular schedule timely and newsworthy Bonus: contains a good photo (make sure to include photos in your blog post, or click through to find the best photo_ This is a good guide if you need to know whether your content should go into a blog (longer than 40 characters) or be a FaceBook post. Timing is also important. Usually during weekdays 5 pm- 3 am or any time during the weekend is a good time to post. This allows your post to be seen by the most followers. To find out your peak times, go to FaceBook analytics and see which posts and times have the most impressions.
  • 14. THE ANATOMY OF A TWITTER POST See the handout that explains how to post on Twitter. A perfect Twitter post: includes a clear Call to Action Is between 100-120 characters (dont sacrifice grammar) Questions, stats, and facts engage users and encourage retweets Shortened links Hashtags (stick to 1-2 hashtags) Bonus: contains a good photo Timing is not as important as consistency with Twitter Twitter only shows the most recent tweets so once you send a tweet, it is going through your followers NewsFeed. That is why we will advise you later on to tweet throughout the day to keep engaging with your followers.
  • 15. THE ANATOMY OF A PERFECT PINTEREST POST A perfect Pinterest post: Has the image tell the immediate story Use hashtags wisely (only trending) Encourage click-throughs Most people click repin things and never click the link. Change that by adding a call to action in the description. Descriptions matter 200 character descriptions are most likely to be repinned Use keywords wisely
  • 16. SOCIAL MEDIA STRATEGY HERE IS A BREAKDOWN OF THE TIPS THAT WE HAVE FOR EACH SOCIAL MEDIA PLATFORM. YOU CAN PERFORM ALL THESE IN LESS THAN ONE HOUR A DAY, OR IF YOU PREFER A COUPLE HOURS AT THE BEGINNING OF THE WEEK.
  • 17. TWITTER OBJECTIVES Short-term objectives: - 5 types of engagement everyday (Tweet, ReTweet, Reply, Favorite) - Build reputation by keepings posts consistent and relevant - Promote other social networking activities/sites through Twitter - Follow these Twitter accounts immediately: @Historyinpics, @history, @smithsonian, @smithesonianmag,@vervefl and any of your contributing writers Key metrics: - Friend/Followers - 2nd-order followers (followers follower count) - Velocity: average of first- and second- order followers attracted per day since the account was established - Retweets and Favorites
  • 18. TWITTER CHECKLIST (5 MINUTES A DAY) Respond Respond to any tweets directed to you. Thank any new followers or retweets Share Take a few minutes once or twice a day to share your content (Facebook post, blog post, event announcement) and the content of others in your industry to help build better relationships. Tips: follow popular trends and respond to those. (Reoccurring hashtags: #Twitteristorian, #MuseumMonday, #LoveFlorida, #ThrowBackThursday, #Onthisday)
  • 19. FACEBOOK OBJECTIVES Short-term objectives: One post everyday Respond to all comments Create conversation and engagement Build reputation by keeping posts consistent and relevant Promote other social networking activities/sites through using FaceBook Key Metrics: FaceBook Anaytics Likes on page Likes on post Traffic that is directed to the website through FaceBook
  • 20. FACEBOOK CHECKLIST (10 MINUTES A DAY) Respond Take a few minutes every other day to check on any new notifications. Respond to comments. Schedule If it is the weekend or a busy time, schedule out some posts beforehand Share Either share a blog post or find an interesting article or link and share this to your followers.
  • 21. PINTEREST First, what is Pinterest? Its a place to bookmark images and videos you love from around the web. In Pinterest terms, these bookmarks are called pins. Your pins (think, pinning things to a virtual bulletin board) are visible to other Pinterest users and you can see the boards of others as well. How does Pinterest work? Heres the basic process: (1) Surf the internet. (2) See an image/video you like. (3) Pin that image/video to one of your Pinterest boards to keep track of it and to share it with others. Why do I need Pinterest? Pinterest is an easy way to share all those photos you have stored up. If you have an intern, this would be the platform to build up on and explore. For now, we will just keep it basic and post a board once a month.
  • 22. PINTEREST CHECKLIST (20 MINUTES A WEEK) Share Twice a week, share a couple of pins to keep your acount consistent and active. Post Create a board specifically designed by you that includes all of your photos to a specific topic or article. Join Broaden your audience by joining group boards. Once a week, join a new group.
  • 23. BLOGGING Tips: Relate blog posts to past content from FHQ magazine Post content weekly Be consistent with posts Plan posts in advance Post on a specific time of day
  • 24. BLOGGING Monthly Posts Museum Mondays: Feature a different history museum in Florida every first Monday of the month. Tips: Facebook-share blog post with a tease Twitter-share blog post with a question regarding post to engage in discussion Pinterest-share pictures from museum
  • 26. BLOGGING (FOR THE INTERN) Weekly Posts Treasure Thursdays: Feature an artifact and/or specific exhibit from the featured museum from the featured museum of the month or one of your articles. Tips: Facebook-share blog post with a tease Twitter-share blog post with question regarding post to engage in discussion Pinterest-share pictures of artifact/exhibit