Creating Great Social Media Content
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The document discusses social media, memes, and creating content for social platforms. It covers how memes spread virally and get made based on cultural trends. Key concepts explained include how social media facilitates interactions between users, how content spreads based on theories of influential spreaders versus casual spread, and types of content that typically goes viral. Guidelines are provided for creating effective social content.
Creating Great Social Media Content
- 1. 1 September 23, 2010 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 2. 1 Pow! Wow! Yowza! Awwwwwwww.... Social Media, Memes, and the Joys Creating Social Content September 23, 2010 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 3. 2 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 4. 3 August 15, 1971 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 5. 4 The 7 Trends Changing Everything 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 6. 5 The consumer is in control 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 7. 6 Atoms to Bits 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 8. 7 Real-time to My time Mommy, why cant I pause the TV? 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 9. 8 The end of centralization 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 10. 9 The future is always on 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 11. 10 The end of the desktop 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 12. 11 Welcom e to the global convers ation 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 13. Prospect Broadcast Media Telemarketing Mobile Web Social Media Email Direct Print Mail 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 14. 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 15. 14 brand 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 16. 14 company brand consumers 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 17. 15 Guerilla Marketing for GoldenPalace.com for Forgetting Sarah Marshall for Aqua Teen Hunger Force 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 18. 16 Ads Everywhere... 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 19. 17 Toyota: YourOtherYou Campaign Prank Marketing 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 20. 18 Undercover Marketing for Blackberry Cigarette Fairy 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 21. 19 Mobile Marketing 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 22. 20 (but recent research indicates only 15% of viral media passed on) 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 23. 21 What is social media 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 24. 22 Marshal McLuhan The medium is the message. Media: a technology that affects society not by its content but by its characteristics. 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 25. 23 no content... ...but has social effect 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 26. 24 media Sender information or data Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 27. 24 mass media Receiver or data tion rma info Sender information or data Receiver info rma tion or d ata Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 28. 25 social: the interaction of humans with other humans media: technology used to store and deliver information or data 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 29. 26 social media Participant or data n rm atio info Participant information or data Participant infor mati on o r dat a Participant 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 30. 27 Social Media: technologies that facilitate interactions between humans using information or data. 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 31. 28 Social Media: technologies that facilitate conversations 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 32. 29 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster 鍖ickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003 postal service Persia, 550BC The Palace radio ARPANET Wikipedia 1994 twitter 1891 1969 2001 The WELL Facebook 2006 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 33. 30 How memes get made 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 34. 31 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 35. 32 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 36. 33 Memes 犢 units of cultural information 犢 cultural evolution or cultural diffusion ins wk e 犢 subject to natural selection Da en ard sh G R ich el鍖 犢 variation Th e S 1976 犢 competition 犢 mutation 犢 its not survival of the 鍖ttest, its survival of fastest (those best able to spread) 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 37. 34 Viral Transmission Virus Virus Host Virus Virus 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 38. 35 TB Transmission 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 39. 36 High School Dating 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 40. 37 Graph of The Internet 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 41. 38 The Tipping Point 犢 Hubs Malcolm Gladwell 犢 Superconnectors 犢 In鍖uentials 犢 Viral media based on the theory that a few important people in a network can accelerate transmission and acceptance of an idea. 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 42. 39 One-to-one Duncan Watts 犢 Memes take hold because culture is ready 犢 Six degrees of separation true, but connectors not important 犢 People in鍖uence others around them 犢 Anybody is just as likely to launch a trend as anyone else 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 43. 40 Source: Paul Adams http://www.slideshare.net/padday 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 44. 41 Source: Paul Adams http://www.slideshare.net/padday 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 45. 42 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 46. 42 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 47. 43 Creating For Social Media 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 48. 44 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 49. 45 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 50. 46 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 51. 47 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 52. 48 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 53. 49 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 54. 50 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 55. 51 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 56. 52 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 57. 53 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 58. 54 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 59. 55 Archetypes of great social content 犢 Surprise 犢 Sex 犢 Destruction 犢 Musical 犢 Fantastic 犢 Connection 犢 Self-awareness 犢 Behind the scenes 犢 Spectacle 犢 Cute/Kind 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 60. 56 The Communications Ecosystem 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 61. 57 Cartons Law: What Works Best Online is What Can Only Work Online 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 62. 58 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 63. 59 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 64. 60 Cartons Law 2: Technology Changes Quickly, People Change Slowly 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 65. 61 Source: Paul Adams http://www.slideshare.net/padday 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 66. 62 Cartons Law 3: Brands are collaborations 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 67. 63 Cartons Law 4: People Dont Interact With Technology, People Interact With People 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
- 68. 64 Lets Talk! sean.carton@id鍖ve.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.id鍖ve.com
Editor's Notes
- #5: This is the day that the US went off the Gold Standard. It’s essentially the day that the world became an information economy, an economy based on data rather than stuff. All of a sudden money went from representing a physical-world commodity to representing what we said (and/or agreed) it represented. Everything that’s happening right now-- from the economy to the internet-- is a direct line on the vector of this change.