Social Media Contest: Rules & Regulations
The document discusses Facebook's guidelines for contests and promotions run on the platform. It notes that Facebook wants to distance itself from any liability from contests and promotions. Some key rules outlined include not using Facebook features for registration or voting, not implying a partnership with Facebook when directing people to other pages, and notifying winners through non-Facebook means. Overall, the document emphasizes following all platform guidelines and having comprehensive rules that avoid single-criteria determinations of winners that could encourage low-quality submissions or appear biased.
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Social Media Contest: Rules & Regulations
- 1. The Rules AND REGULATIONS
- 2. 1.Understanding Facebook Guidelines 2.Other SM platform rules 3.EVERYBODY LOVES EXAMPLES
- 3. Bottom line, Facebook doesnt want any explicit involvement in ANY of your contests. Its all about liability, and the Facebook promo guidelines are designed to distance the social network from whatever companies and bloggers do with their contests. - @SusanGetgood
- 4. Release Register on Apps Facebooks on Facebook.com May CONDITION Liability. Registration Liking a Connect to Page Checking App In
- 5. Ads may not Notify Winners imply partnership Through Facebook to Facebook when leading to page NO FACEBOOK FEATURES FOR REGISTRATION OR VOTING
- 6. Dont upload anything that isnt yours. Dont Forget the Nothing children. Dont be creepy. Dont use Flickr to sell.
- 8. Grand Prize: Money Grand Prize: All-expense paid trip to ULI conference in LA + Membership Video should be less 30 90 seconds video than 2 minutes No profanity Posted on Youtube Posted on Youtube and Judging based on shared on Facebook views, content, creativity, Highest # of Likes wins spreadability.
- 10. VIOLATES FACEBOOK POLICY
- 12. So Whats Important Make sure you follow platform guidelines. Ensure your rules & regulations are binding and all encompassing. Pay SPECIAL attention on how you will determine the winner Avoid single-criteria contests: Highest Likes Wins -> Crappy content could win. Judges Determine -> Less engaging, could appear biased.
Editor's Notes
- #5: DO 1. Declare contest is not associated to Facebook and participants information goes to contest holder NOT Facebook.DO 2. CAN NOT use Facebook features such as liking a page as voting mechanism.
- #6: YOU MUST NOT USE FACEBOOK FEATURES AS A REGISTRATION or entry mechanism. For example, liking a page or checking in to a place.