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Social Media Do's and Don'ts

Sarah Barnett
Sarah Barnett

A presentation with tips on privacy settings on social media, specifically Facebook, and social media do's and don'ts for volunteers, specifically to animal welfare volunteers.

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Sarah Barnett Senior Reputation Manager @sarahhsus [ Social Media Dos & Donts]
What Well Talk About Part I: Privacy Settings Part II: Dos and Donts
DO: Check your privacy settings Quick Steps
Quick Steps DO: Check your privacy settings
DO: Check your privacy settings
[ DO think before accepting friend requests] The Friend request or Follow is the beginning of the relationship, not the end. Ask yourself: Do those people do what you want them to do? (tie to goals) How can you get them to do it? (think like a user) How are you making it a valuable community for both you and your friends? (be selective and creative) How will you get them to come back? (engage) You must be relevant, interesting, concise, responsive, and provide value to your friends.
DO use Social Media to thank legislators
DO use Social Media to thank legislators
[ DOs] DO: Ask explicitly with a solid call to action. How to do it: Add Please RT or please share or take action now to your posts. Note: use sparingly or it will not mean as much. Why it works: People tend to do things if you just ask.
[ DOs] DO: List yourself as a volunteer
[ Dos] DO: Close the loop. How to do it: When you ask friends to do something, let them know what happens as a result. Why it works: People want to know how their time and money is making a difference. Show them by following up and closing the loop, and theyll be more inclined to do it again when you ask.
[Dos] DO: Make it about THEM. How to do it: Instead of saying sign our disaster preparedness pledge say you wouldnt leave your pet behind in a disaster, would you? Then sign the pledge! Why it Works: People ask whats in it for me? Make it about them and theyll be more likely to do what you want. (This was the most successful post on 2012)
[ Dos] DO: Post a variety of types of content. How to do it: Ask for opinions, post actions, post funny photos or videos. Why it works: People like variety. Switch it up. Dont beat people over the head with asks or homeless animals, but dont just post fluff all the time. That way when you do ask for something, theyll know you mean it / need it.
[ DOs] DO: Make your content as relevant as possible to your fans. How to do it: Call our your friends interests horse friends? Dog friends? Friends in a certain state? Why it works: When something is more relevant to you, youre more likely to pay attention and do something about it.
Social media is free free like a puppy. [Final Thought]
[ Thank you! ] sbarnett@humanesociety.org @sarahhsus linkedin.com/in/sarahkbarnett

More Related Content

Social Media Do's and Don'ts

  • 1. Sarah Barnett Senior Reputation Manager @sarahhsus [ Social Media Dos & Donts]
  • 2. What Well Talk About Part I: Privacy Settings Part II: Dos and Donts
  • 3. DO: Check your privacy settings Quick Steps
  • 4. Quick Steps DO: Check your privacy settings
  • 5. DO: Check your privacy settings
  • 6. [ DO think before accepting friend requests] The Friend request or Follow is the beginning of the relationship, not the end. Ask yourself: Do those people do what you want them to do? (tie to goals) How can you get them to do it? (think like a user) How are you making it a valuable community for both you and your friends? (be selective and creative) How will you get them to come back? (engage) You must be relevant, interesting, concise, responsive, and provide value to your friends.
  • 7. DO use Social Media to thank legislators
  • 8. DO use Social Media to thank legislators
  • 9. [ DOs] DO: Ask explicitly with a solid call to action. How to do it: Add Please RT or please share or take action now to your posts. Note: use sparingly or it will not mean as much. Why it works: People tend to do things if you just ask.
  • 10. [ DOs] DO: List yourself as a volunteer
  • 11. [ Dos] DO: Close the loop. How to do it: When you ask friends to do something, let them know what happens as a result. Why it works: People want to know how their time and money is making a difference. Show them by following up and closing the loop, and theyll be more inclined to do it again when you ask.
  • 12. [Dos] DO: Make it about THEM. How to do it: Instead of saying sign our disaster preparedness pledge say you wouldnt leave your pet behind in a disaster, would you? Then sign the pledge! Why it Works: People ask whats in it for me? Make it about them and theyll be more likely to do what you want. (This was the most successful post on 2012)
  • 13. [ Dos] DO: Post a variety of types of content. How to do it: Ask for opinions, post actions, post funny photos or videos. Why it works: People like variety. Switch it up. Dont beat people over the head with asks or homeless animals, but dont just post fluff all the time. That way when you do ask for something, theyll know you mean it / need it.
  • 14. [ DOs] DO: Make your content as relevant as possible to your fans. How to do it: Call our your friends interests horse friends? Dog friends? Friends in a certain state? Why it works: When something is more relevant to you, youre more likely to pay attention and do something about it.
  • 15. Social media is free free like a puppy. [Final Thought]
  • 16. [ Thank you! ] sbarnett@humanesociety.org @sarahhsus linkedin.com/in/sarahkbarnett
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