Social Media Exhaustion
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The document discusses social media exhaustion and strategies for managing social media presence. It recommends that a total social media strategy consist of 60% tactical objectives linked to events, 20% crisis management for issues, and 20% measurements and tests. The key is to plan ahead, test plans, implement holistically while being flexible and using opportunities to engage contacts.
Social Media Exhaustion
- 1. SOCIAL MEDIA EXHAUSTION BOGDANA BUTNAR BOGDANABUTNAR.RO TWITTER.COM/BOGDANA I love being ON constantly I need some time OFF from SM SM will KILL me Dont know
- 2. LIFE SPAN OF A SM MESSAGE LIFE SPAN OF A SM SPECIALIST STRUCTURE OF A TOT SM STRATEGY 60% 20% 20% Index of contents
- 4. 5 MINUTES 賊100 FRIENDS Lifespan
- 5. 35 SECONDS >100 FRIENDS Lifespan TIME OF WEEK TIME OF DAY
- 6. Blogging
- 7. 1 WEEK 1 HOUR 1 MINUTE 35 SECS AVERAGES
- 8. RETWEET VALUE (COPY/ CONTENT) RETWEET NETWORK EDGE RANK BLOGGER OUTREACH PROGRAM FORUM OUTREACH PROGRAM CONCLUSION
- 9. MONITORING MAINTENANCE FEEDBACK/ INTERACTION REGULATORY EVERY 1 MINUTE TO 1 WEEK THE MANAGER
- 10. TOT STRATEGY SOLUTION
- 11. TOT objective / major campaign / key message / informs all other messages / has various creative executions / is monitored as main outcome Tactical objectives / linked to seasonal events / opportunistic occurrences / unplanned situations Crisis management / Special company issues Measurements/ Tests
- 12. Plan Plan ahead Tease plans Test plans Implement holistically Be flexible Use common sense to identify opportunities Use contact network to identify tactics Save budget Budget Dont milk it / Dont push it CONCLUSION
- 13. THANK YOU!