Social media for business
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Social media refers to virtual communities and networks where people interact, share, and exchange information and ideas. Before the internet, people would gather in person to share passions. The proliferation of products, media, and access to the internet has led to exponential growth of social media, with billions of websites and pages online. Companies must study their customers and promote engagement through social media to build customer loyalty by providing the right content at the right place and time for their target audiences. Those who implement successful social media strategies will see business benefits.
Social media for business
- 1. By Adriana A. Silv辿rio For business
- 2. Social Media Refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Source: Wikipedia
- 3. Social Media History Before the internet, people used to gather to share our passions
- 6. 1. Products Proliferation Products proliferation and avaibility means more choice for the buyer.
- 7. 2. Media Proliferation Today, the media is fragmented Brazil Web Millions of sites Billions of pages Source: ABERT (Associa巽達o Brasileira de R叩dio e Televis達o) 9.100 radio stations 31 TV channels (open) More than 100 magazines titles
- 8. 3. Access Proliferation Cell Phone TV Blogs Magazines Newspaper E-Mail Ring Tones Podcasting Video Games Websites Search Radio...
- 9. millions Highlights: The total number of people with internet access in any environment (households, workplaces, schools, lan houses or other places) reached 82.4 million in the first quarter of 2012, IBOPE Nielsen Online Bandwidth exceeds 88 million accesses in Brazil. GQ Globo, 2013
- 10. Companies are changing their strategy Consumers are not listening anymore
- 11. For your business: Study about the kinds of social media; Study more about your customers; Promote Engagement = Customer Loyalt
- 12. know about new products Participate of promotions Play games 1300 customers listenned by CMO Council using the social media for...
- 13. Who is doing it right?
- 14. is doing it right
- 15. is doing it right
- 17. Conclusion Companies with a good strategy of Social Media provite the right content in the right place and time for your target. Place Time Content Are you ready?