Social Media For Dollars (In Fitness)
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This document discusses strategies for using social media to generate revenue for businesses and fitness programs. It provides 10 tips, including refining mobile strategies, using location-based applications, turning current efforts into revenue streams, offering continuing education opportunities online, and teaming up with audiences. The overall message is that social media is ubiquitous but businesses can differentiate themselves and drive business by thoughtfully engaging audiences across various online and mobile platforms.
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Social Media For Dollars (In Fitness)
- 1. Session #607 $ocial Media For Dollar$ Biray Alsac, MS Saturday, August 7, 2010
- 2. Social Media for Dollars?? How do you translate your social media efforts into money when everyone is essentially using the same tools? How do you differentiate yourself (your business) in a social media world?
- 3. What To Expect From Session Social media is accessible to everyone for better or worse and it plays a huge role on business marketing and fitness programming This session will focus on TWO things: REFINE : How to improve your current social media strategy (maximize your efforts) DEFINE : How to move forward in the era of social media (minimize the disconnect between the online culture and the offline experience) all in an effort to directly or indirectly drive revenue
- 4. Who Will Benefit from This Session No hard-and-fast rules of social media, just guidelines and learned experiences. Social Media Pros: tips will help refine your current efforts Social Media Getters: tips will help structure your business strategy in a social media generation.
- 5. 1: Go Mobile Refine strategy to include a mobile-friendly agenda Develop iPhone/Android apps Check for mobile compatibility Mobile-centric digital swag (skins, wallpaper, ringtones, voicemail) Develop mobile-based fitness programs Text-messaging / on-the-go fitness workouts
- 6. 2: Location-based Applications Use location-specific platforms to increase your efforts in targeting specific markets. Build-in location-based incentives GPS-enabled programming and tracking Nike+, Garmin MapMyRun, RunKeeper When we hold a GPS-enabled device, our identity isnt a question of who, what, where. Its a question of where, what, who. Steven Levy, Wired Magazine (August 2010 issue)
- 7. Re-purpose materials into potential product opportunities Leverage your social media skills into potential jobs Social Media Director / online community liaison Pro-blogger / guest blogger 3: Turn Current Efforts into Revenue
- 8. 4: Stay Transparent, Be Exclusive Add value to your services by being exclusive Member-only areas on websites private blogs, twitter feeds, and social networking sites There is an expectation on the web that everything is FREE. But your expertise and time should not always be.
- 9. 5: Online Training Explore opportunities in hybrid and online training Training software (program design software) Podcasting (audio workouts) Virtual Reality (SecondLife)
- 10. 6: Leverage New Networks Create a presence in niche networks outside of Facebook and LinkedIn. Health/fitness focused online social networks (team) Create Your Own social networking site (ning)
- 11. Narrow the gap between your online and offline efforts by providing opportunities for both audiences. Create more live events Live blogging Live streaming 7: Increase Synchronicity
- 12. 8: Offer More Continuing Education Opportunities to present webinars and submit online courses are increasing ACE is accepting webinars for submissions for CECs Organizations are calling out for online presenters
- 13. 9: Out-source Social Media Efforts Consider hiring an online community director or social media specialist onto your staff to manage online conversations Invest some money in using the non-free platforms
- 14. 10: Team Up with to Your Audience Create opportunities for your clients, members, consumers to get in on the action (American Idol approach) Video competitions (product) Live polling (polleverywhere.com)
- 15. Questions or Comments or Ideas? For more information about social media marketing as it relates to fitness programming and gym facilities, go to: www.befitwithbiray.com Email Biray at [email_address] Ping her on Twitter @befitt
Editor's Notes
- #5: There are NO hard and fast rules to online marketing. Some of these tips will apply others may not. My goal today is to expand your perspective and drive NEW conversations, offer new challenges for you that perhaps you may not have considered. As I talk present these ten ideas, remember that it may not necessarily be about applications as much as it is about the implications of these technologies. If you walk out of here inspired to think beyond your current efforts then this session has served its purpose.