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Social media for fitters

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Grzegorz Os坦bka
Grzegorz Os坦bka

The document discusses using social media, specifically targeting fitters in the building and construction market. It recommends communicating with young fitters via social media platforms like Facebook, YouTube, Vimeo and Instagram to help them in their careers, by offering benefits like e-learning, bonus programs, and online references. Engaging with fitters on social media can help build strong cooperation and association with the brand, while providing specific support.

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Using social media (fitters) Building & construction market
umbrella-mg.com 2 Building&constructionmarket HOW TO APPROACH THE SUBJECT? A group of consumers focused around this specialized industry is very complex, because it brings together vendors, fitters and end-users. The characteristics of these products should be communicated differently to specific groups in order to emphasize the benefits that specific market participants expect. That is why it is extremely important to be able to select the right tools and communication channels for a specific group of specialized markets. One of the activities that we recommend is using social media (eg. for fitters).
umbrella-mg.com 3 Building&constructionmarket We want to build society of young professionals with energy to work and improve skills. We suggest to talk to young installers via social media. They need help in their start of professional career We should propose them benefits of cooperation with us (e-learning, bonus program based on sales registration, building content eg. online references, etc.). We consider not only Facebook but also YT, Vimeo, Instagram etc. SOCIAL MEDIA (FITTERS) HOW DOES IT WORK?
umbrella-mg.com 4 Building&constructionmarket We can talk to young fitters in a form that is dedicated for them. We create strong cooperation with fitters. Fitters have a good association with our brand and they get a specific support. SOCIAL MEDIA (FITTERS) ADVANTAGES
umbrella-mg.com 5 Building&constructionmarket 10-years experience in different marketing projects. WHY SHOULD YOU CHOOSE OUR OFFER? Working in the project-culture. Working in the AGILE methodology. Strict quality control procedures. A well-organized and efficient company.
CHRIS DZIKIEWICZ M: +64 (0) 27 216 52 97 e-mail: k.dzikiewicz@umbrella.pl CONTACT US ARE YOU INTERESTED IN OUR OFFER?

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Social media for fitters

  • 2. umbrella-mg.com 2 Building&constructionmarket HOW TO APPROACH THE SUBJECT? A group of consumers focused around this specialized industry is very complex, because it brings together vendors, fitters and end-users. The characteristics of these products should be communicated differently to specific groups in order to emphasize the benefits that specific market participants expect. That is why it is extremely important to be able to select the right tools and communication channels for a specific group of specialized markets. One of the activities that we recommend is using social media (eg. for fitters).
  • 3. umbrella-mg.com 3 Building&constructionmarket We want to build society of young professionals with energy to work and improve skills. We suggest to talk to young installers via social media. They need help in their start of professional career We should propose them benefits of cooperation with us (e-learning, bonus program based on sales registration, building content eg. online references, etc.). We consider not only Facebook but also YT, Vimeo, Instagram etc. SOCIAL MEDIA (FITTERS) HOW DOES IT WORK?
  • 4. umbrella-mg.com 4 Building&constructionmarket We can talk to young fitters in a form that is dedicated for them. We create strong cooperation with fitters. Fitters have a good association with our brand and they get a specific support. SOCIAL MEDIA (FITTERS) ADVANTAGES
  • 5. umbrella-mg.com 5 Building&constructionmarket 10-years experience in different marketing projects. WHY SHOULD YOU CHOOSE OUR OFFER? Working in the project-culture. Working in the AGILE methodology. Strict quality control procedures. A well-organized and efficient company.
  • 6. CHRIS DZIKIEWICZ M: +64 (0) 27 216 52 97 e-mail: k.dzikiewicz@umbrella.pl CONTACT US ARE YOU INTERESTED IN OUR OFFER?