Social Media for Leads #4: Instagram & Influencers
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The document outlines the weekly agenda for a social media course. Week 4 focuses on Instagram and provides tips for setting up an Instagram profile and bio, designing posts using tools like Canva and Wordswag, using hashtags, taking advantage of Instagram stories, and creating a 10 minute daily Instagram plan. It also discusses using Instagram for business and shows case studies of how real estate and clothing retailers successfully used Instagram to generate sales.
Social Media for Leads #4: Instagram & Influencers
- 1. Week #4: Instagram Bonus: Influencer outreach
- 2. Course Agenda Week 1: Why social media? Week 2: LinkedIn Week 3: Facebook Week 4: Instagram Your bio and link Doing an Insta post what to post Design a post with Canva, Typorama or Wordswag The power of hashtags Doing an Insta story tips and tricks Instagram 10 Minute Daily Plan
- 3. Tweet Tweet! Instagram Pro鍖le, Bio & Link
- 4. 4 Free tool Canva Write a semi- professional but friendly bio Pro Tip: Include a CTA for you lead magnet! Profile - Bio and link
- 5. Instagram
- 6. Instagram
- 7. Instagram
- 8. Instagram
- 9. Tweet Tweet! What hashtags to include?
- 10. 10 TagsforLikes.com Look at TagsForLikes.com and other relevant posts and keep a list of hashtags on file.
- 11. 11 I keep a note in Evernote and Copy and Paste (Just mix it up occasionally or it sometimes wont let you post) TagsforLikes.com
- 12. Tweet Tweet! What to post: some ideas
- 13. 13 Share your <60 sec video if you have it!
- 14. 14 Share your lead magnet or valuable giveaway!
- 15. 15 Shares pics to stays front of mind Is likeable & human which amplifies TRUST! @nicholasgiven CASE STUDY: Real estate agent, Nicholas Given
- 16. 16 Took this photo on his iPhone Posted to it Instagram & Facebook @nicholasgiven CASE STUDY: Real estate agent, Nicholas Given
- 17. 17 @nicholasgiven Got a private message (from someone he wouldnt usually have seen, spoken to or met with) CASE STUDY: Real estate agent, Nicholas Given
- 18. 18 @nicholasgiven RESULT: Got the listing Sold for $1.3M, one week later CASE STUDY: Real estate agent, Nicholas Given
- 19. 19 Gets a photo on his iPhone Posts daily styling pics on Instagram Tags clients and prospects in the posts @clayrondobrisbane CASE STUDY: Menswear retailer, Clay Rondo
- 20. 20 RESULT: 2 sales per week via social media from people who didnt set foot in his store! CASE STUDY: Menswear retailer, Clay Rondo
- 21. Tweet Tweet! Instagram Tools: Canva
- 22. 22 Free tool Canva 100s of free image templates
- 23. Tweet Tweet! Instagram Tools: Word Swag
- 24. 24 Wordswag App
- 25. Tweet Tweet! Instagram Tools: Typorama
- 26. Typorama
- 27. Typorama
- 28. Typorama
- 29. Typorama
- 30. Tweet Tweet! Instagram Stories: Showing behind the scenes
- 31. Instagram Stories *Stories expire after 24 hours TYPE LIVE NORMAL BOOMERANG SUPERZOOM REWIND HANDS-FREE STOP-MOTION
- 32. Instagram Stories *Stories expire after 24 hours You can be a bit more personal This keeps you top of mind AND Allows people to know like and trust you
- 33. Instagram Stories *Stories expire after 24 hours You can show behind the scenes
- 34. Instagram Stories *Stories expire after 24 hours Show people: - house tours - your of鍖ce - back stage - what they wouldnt normally see!
- 35. Tweet Tweet! Instagram Business Account
- 36. Instagram Business Profile Tap the gear icon Tap Switch to Business Pro鍖le
- 37. Instagram Business Profile Add your business details You can connect to your Facebook Business Page (but not personal)
- 38. Instagram Business Profile Schedule posts directly to Instagram via Later
- 39. Instagram Business Profile See analytics via Later
- 40. Instagram 10k followers FYI. With 10,000+ followers you can add links to Stories and have the swipe up feature
- 41. Tweet Tweet! Instagram Shoppable Posts
- 42. Instagram Shopable Posts You can now have clickable links to products Not so relevant for high-trust professionals but very interesting
- 43. Instagram Shoppable Posts How do I tag products in my posts on Instagram? This feature is currently available to approved businesses in the United States, United Kingdom, Australia, Canada, France, Germany, Italy, Spain and Brazil. Your account must be approved for shopping on Instagram to tag products Make sure you have the latest version of the Instagram app To enable product tagging: Tap to go to your pro鍖le Tap the Get Started alert at the top of your pro鍖le If you don't see the alert in the image above, tap Tap Shopping Tap Continue Select a product catalog to connect to your business pro鍖le Tap Done Source: https://www.facebook.com/business/help/1108695469241257 Instructions
- 44. Tweet Tweet! Instagram 10 Min Daily Plan Do a Post 1-2 times a week Do a Story every 2-3 days Reply to people in the comments
- 45. Tweet Tweet! In鍖uencer Outreach & Digital PR
- 47. Whats the ROI of social media?
- 48. Whats the ROI of a surfboard?
- 49. For Toby and me, surfing is recreational. It costs us time and $ so a negative ROI (but we enjoy it).
- 50. If you dont surf, you might give it away or sell it on eBay neutral or slightly positive ROI
- 51. But if youre Kelly Slater, you use the same surfboard (ie the tool), and make a fortune (Huge ROI)
- 52. Same as Social Media Most people use it recreationally, and scroll for fun = Negative ROI) Some people dont use it at all = Neutral ROI And a few people like you use it to publish their expertise, connect with their network, build their authority and double their leads = Positive ROI.
- 54. ?? ? Feedback?
- 57. From here
- 58. Life time access to the 鍖nal Social Media For Leads course Thanks for participating in this Beta Group
- 59. Other ways to continue 1-on-1 Mentoring Group Coaching