3. The Challenge: New Thinking
犢犖犖迦犖謹 犖犖刻犖犖犖巌犖犖 犢犖犖∇幻犖
Digital
犢犖犖劇犖犖÷犖∇ Social Media 犖犖園
犖犖犖犖犖迦犖犖伍牽犖犖巌犖犖朽犖÷犖迦牽犢犖犖ム元犢犖∇
犖
犖犖項犢犖犖犢犖犖犖ム賢犖犢犖о献犖
犖犖迦牽犢犖犖巌犖犖謹犖犖犖犖 Personal
Media 犖犖迦 digital
devices 犖犖朽犖犖ム顕犖犖犖ム顕犖
17. Digital Culture
(Cant live without >> )
Googlelization : Everything
Instant
Speed
Social Media for SelfBranding
92% Photo upload
69% Experience express
18. Information Speed
Fast
1.Mobile (SMS/MMS/WAP)
Social Media
2.Web site
3.Radio
4.Television
5.Newspaper
Slow
21. News Room 4.0
Audience targeted newsroom
Audience/Target Audience/Target
group group
N B S F
N=news, B=business, S=sports, F=Finance
31. POWER of Social Media
犖ム顕犖
犖巌
犖∇犖
犖犖犢犖
犖犖э犖 >>>
犖÷険犢犖犢 犖犢犖 kes
Li
犢 犖÷
01 @THAIFLOOD
29 8,1
32. Nation Group Social Media now
More than 300,000 followers
- More than 400 twitter user
accounts
- 10 from top mention twenty is
Nation reporters (Thailand only)
33. Power of Nation Social Media
12 media x 10 Sections x 10 Reporters x 100 Followers
=
120,000 Followers
200 Followers = 240,000 Followers
300 Followers = 360,000 Followers
400 Followers = 480,000 Followers
35. NNA news on twitter and web site
Followers 犢犖犖巌犖÷犖迦 2,357 犢犖犖
11,820 犖犖犖劇賢 401.48% 犢犖
犖犖萎権犖萎犖о献犖 1 犢犖犖劇賢犖
Breakingnews.nationchannel.co
m 犢犖犖巌犖÷犖謹犖 犖犖э犖 120%
38. Nation Social media
犖犖園犢犖犖犖犖犖o犖迦犖犖迦牽犖犢犖 Social Media 犢犖犖犖犖犖犖
犖犖o犖迦 Brand Nation 犢犖犖犖ム幻犖÷犖犖犖醐犖犢犖犖¥ 犢犖犖÷元 Loyalty
犖犖o犖迦犖犖о顕犖÷牽犖о検犖÷厳犖犖犖犖犖犖迦硯犢犖犖犖園犖犢犖犢犖犖ム鍵犖犖犖о権犖犖迦犖犖犖迦
犢犖犖犖犖萎犖犢犖ム鍵犢犖犖犢犖犢犖犖犖巌絹犖犖迦犢犖犖朽権犖о犖園
犢犖犖犖劇犖犖犖÷厳犖犢犖犖犖迦牽犖犢犖 Social Media
Oknation
Facebook
Twitter
YouTube
39. Communication Strategy
犢犖犖劇犖犖犖o犖迦 Personal brand 犢犖犖犖園犖犖犖犖迦硯犢犖ム鍵犖犖犖園犖犖迦犢犖
犖犖犖犖犖
犢犖犖劇犖犢犖犖÷元犖犖刻犖犖巌犖犖迦検犖÷顕犖犖犖謹犖 犢犖犖 Brand Image 犢犖犖犖園犖犖犖犖犖
犖犖萎見犖э犖迦 Personal brand 犢犖ム鍵 Corporate brand 犖犖謹犖犖犖迦犖謹犖
犖犖園犢犖ム鍵犖犖園
犖犖o犖迦犖犖ム険犖 Social Media 犢犖犖犖迦牽犖犢犖迦犖犖萎犖迦肩犖園検犖犖園犖,
犖犖迦牽犖犖ム顕犖
42. How to make your personal brand
犖犖園犖犖迦硯, 犖犖犖園犖犖迦 犖÷元犖犖園犖犖園犖犖犖犖犖園硯犢犖犖犖犖犖犖迦権犖犖劇犖 犢犖犖
@prachai_nbc, @precha_nna
犢犖 Social Media 犖犖犖犢犖犖犖犖犖園硯犖犖犖犖朽犢犖犖犖犖巌
犖犖項犖犖朽犢犖犢犖犖犖犖項犖犖犖犢犖犖 犢犖犖犖犖巌権犖迦犖犖犖朽犖犖項肩犖犖迦権犢 犢犖¥犢犖犖犖犖迦犖犖迦牽
犖犖犖犖о顕犖÷犖 Social Media 犢犖¥犢犖犖犖犖迦犖犖迦牽 犢犖犖 犢犖ワ犖迦犖犖劇犖犖犢犖犢犖犖劇犖犖
犖犖
44. Nation Social Media Structure
MEDIA
Twitter Facebook Oknation Web site
Account 犖犖ム顕犖 犖犖. , Web master 犖犖犖萎肩犖迦犖犖園 犖犖朽検犢犖犖ム献犢犖ム鍵犖犖迦牽犖犖ム顕犖
Fan page
Section, Program Fan page 犢犖犖ム鍵犖犖迦権犖犖迦牽犢犖ム鍵 section
Marketing &PR - 犖犖.犢犖犖, producers, 犖犖園犖犖巌犖犖犖犖犖o犖迦犖犖犖犖犖犖犖÷弦犖
Twitter
Event - 犖犖迦牽犖犖ム顕犖 犖犖園犖犖巌犖犖犖犖犖巌犖犖犖犖÷犖ム鍵犖犖犖萎犖迦肩犖園検犖犖園犖犢犖犖犖犖犖迦牽
Product
Personal犖犖園犖犖迦硯,
Twitter 犖犖犖園犖犖迦犖o犖о検犖犖園犖犖
犖犖o犖迦犢犖犖犖劇賢犖犖迦権
45. Nation Social Media
Web site www.nationchannel.com
BLOG www.oknation.net/nationchannel24
Facebook www.facebook.com/nationchannel24
Twitter www.twitter.com/nationchannel24
Youtube www.youtube.com/nationchannel24
46. Face book : Nation Channel
Nation Channel
Personal Page
Fan Page
Business Page
犢犖犢犖犖犖犖犖迦犢犖犖犖園犖
犖犖÷犖園犖ム原犖
etc
Tour & Event
CD, DVD
47. 犖犖迦権犖犖迦牽, 犖犖犖刻犖, 犖犖迦硯,
犖犖犖犖о顕犖
Web Web
Comment & Sharing New Content
犖犖o犖迦
犖÷弦犖ム犖迦犖犖巌犖
Facebook
Twitter
Oknation