Engage, Inform, Recruit: How to Use Social Media for Volunteer Growth
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How to engage, inform, and recruit your non-profit volunteers and supporters by using social media channels, including Facebook, Twitter, LinkedIn and Pinterest. This is a presentation I gave at the United Way of North Central Massachusetts Community Builders breakfast in November 2012.
Engage, Inform, Recruit: How to Use Social Media for Volunteer Growth
- 1. Engage, Inform, Recruit: How to Use Social Media for Volunteer Growth Azure Collier United Way Social Media Volunteer Social Media Education Specialist at Constant Contact Twitter: @azurecollier Email: acollier@constantcontact.com 息 2012
- 2. Agenda Why Use Social Media? Social Media Channels Facebook Twitter LinkedIn Pinterest Content What Do I Do Next? 2 @azurecollier 息 2012
- 3. Why Use Social Media? @azurecollier 息 2012
- 4. Nonprofits and Social Media of nonprofits have at least one social media profile 4 @azurecollier 息 2012
- 5. How Do Nonprofits Use Social? 2012 Social Media Marketing Goals Grow our base 76% Engage members more 74% Grow fundraising 54% 5 @azurecollier 息 2012
- 6. All Generations Are Social 65+ While the youngest 12% generations are still 18-29 significantly more likely 50-64 39% to use social network 21% sites, the fastest growth has come from internet users 74 and older. 30-49 Pew Center for Internet and 28% American Life 6 @azurecollier 息 2012
- 7. They Love to Give Back In the last 12 months, Generations X and Y 80% donated funds or goods/services 70% educated peers on a cause 68% volunteered 7 @azurecollier 息 2012
- 8. And They Tell Their Friends Nonprofits believe that nearly 他 of their supporters are likely to recommend their organization to a friend. 8 @azurecollier 息 2012
- 9. Social Media Channels @azurecollier 息 2012
- 10. Why Create a Page? 901,000,000 active users 526,000,000 daily users 93% nonprofits use Facebook 10 @azurecollier 息 2012
- 11. Tips for Your Page Post relevant content: comments, photos, videos Make settings public so your supporters and prospective volunteers can find you Tag volunteers and other agencies Post regularly, but not too much 11 @azurecollier 息 2012
- 12. Anatomy of a Facebook Page Cover photo Profile photo About Likes Tabs Timeline 12 @azurecollier 息 2012
- 13. Should I be Using Twitter? 300,000,000 active users 72% nonprofits on Twitter 13 @azurecollier 息 2012
- 14. Tips for Using Twitter Share links to interesting content & ask for feedback Use your followers & other agencies Twitter handles in your tweets Send direct messages (DMs) Retweet content from people you are following 14 @azurecollier 息 2012
- 15. Anatomy of a Twitter Page Profile photo About Stats Tweets Photos 15 @azurecollier 息 2012
- 16. Should I be Using LinkedIn? 187,000,000 Registered users 33% | 52% Nonprofits and Associations using LinkedIn 16 @azurecollier 息 2012
- 17. Tips for Using LinkedIn Manage your professional contacts and relationships Find individuals you know in a professional capacity Participate in discussions; recruit volunteers, attendees to your events Invite people to connect with your social media profiles, join your mailing list 17 @azurecollier 息 2012
- 18. Anatomy of a LinkedIn Page Logo Cover photo Updates About Services 18 @azurecollier 息 2012
- 19. Should I be Using Pinterest? 10,400,000 active users 16:40 is the average time spent on Pinterest 19 @azurecollier 息 2012
- 20. Tips for Using Pinterest Pin your content & link to your website Pin others content Share interesting images related to your organization Ask people to share your pins 20 @azurecollier 息 2012
- 21. Anatomy of a Pinterest Page Logo About Activity Stats Boards & pins 21 @azurecollier 息 2012
- 22. Content: Engage, Inform, Recruit @azurecollier 息 2012
- 23. What Do I Post? Think About a First Date Dont talk about yourself all the time Ask questions Show interest in their interests Before you post: What can I do to encourage them to share their opinions? 23 @azurecollier 息 2012
- 24. Engaging Content Multimedia 24 @azurecollier 息 2012
- 25. Engaging Content Multimedia Inspirational 25 @azurecollier 息 2012
- 26. Engaging Content Multimedia Inspirational Ask a Question/Poll 26 @azurecollier 息 2012
- 27. Engaging Content Multimedia Inspirational Ask a Question/Poll Humor/just for fun 27 @azurecollier 息 2012
- 28. Inform Your Supporters News 28 @azurecollier 息 2012
- 29. Inform Your Supporters News Education 29 @azurecollier 息 2012
- 30. Inform Your Supporters News Education Events 30 @azurecollier 息 2012
- 31. Inform Your Supporters News Education Events Industry 31 @azurecollier 息 2012
- 32. Recruit New Volunteers Links to opportunities 32 @azurecollier 息 2012
- 33. Recruit New Volunteers Links to opportunities Share news coverage 33 @azurecollier 息 2012
- 34. Recruit New Volunteers Links to opportunities Share news coverage Thank your volunteers 34 @azurecollier 息 2012
- 35. Recruit New Volunteers Links to opportunities Share news coverage Thank your volunteers Create and share multimedia 35 @azurecollier 息 2012
- 36. Recruit New Volunteers Links to opportunities Share news coverage Thank your volunteers Create and share multimedia 36 @azurecollier 息 2012
- 37. Have You Thought About Pinning on Pinterest Using statistics Creating volunteer profiles Asking/answering LinkedIn questions 37 @azurecollier 息 2012
- 38. Maximum Exposure: Use All Your Channels Email Newsletter 38 @azurecollier 息 2012
- 39. Maximum Exposure: Use All Your Channels Blog Twitter Facebook 39 @azurecollier 息 2012
- 40. What Do I Do Next? @azurecollier 息 2012
- 41. Claim Your Territory, Tell The Masses Create your profiles Website Link to all your channels on all your channels Business card Email signature Send an email 41 @azurecollier 息 2012
- 42. Plan Your Content 42 @azurecollier 息 2012
- 43. Monitor and Respond ASAP Answer questions Thank fans/followers for comments or shares Participate in conversations 43 @azurecollier 息 2012
- 44. What Should I Monitor? your similar nonprofit nonprofits categories, experts + topics, influencers keywords 44 @azurecollier 息 2012
- 45. Tools to Manage + Monitor TweetDeck and HootSuite 45 @azurecollier 息 2012
- 46. Tools to Manage + Monitor NutshellMail track your insights reply from your inbox read fan comments 46 @azurecollier 息 2012
- 47. Tools to Manage + Monitor Google Alerts 47 @azurecollier 息 2012
- 48. Questions? @azurecollier 息 2012