�ݺ�ߣ

Everything you always wanted to know about social media for nonprofits* *But were afraid to ask

What social media isn’t A microphone A bullhorn A one way street A strategy A channel Facebook Twitter

Social media is CONVERSATION g

More specifically, social media is new way of INTERACTING and ENGAGING… …with people g

The old model of brand marketing g Company Marketing Brand Customers

The new model of brand marketing g Company Marketing Brand Customers

Social Media Commandments Be Transparent The internet will always find out if you obscure the facts. Be Authentic Social media is about real people talking to each other. Be Valuable Nothing’s worse than uninspired or worthless status updates or links. Make me care. Be Responsive If you ask for advice or action be prepared to act on it. Be Patient and Persistent Sometimes, it’s hard to catch fire. The secret to maintaining a flame is to feed it regularly without smothering it.

How to View Social Media Strategically

General Social Media Strategies Listen: research, monitor and track public sentiment Talk: participate in 2-way dialogue Energize: empower, engage supporters to disseminate information on your behalf Support: facilitate ways for public to support itself Embrace: integrate pubic feedback into business process and products (source: Forrester Research) Some tactics will fall into multiple strategies

How to Implement Social Media Strategy – Part I

A rose by any other name… Services usually track Volume of mentions Aggregate tone Keywords Anything that changes over time … is big business.

Listening on the cheap – Google Alerts

Listening on the cheap - Facebook

Listening on the cheap - Twitter

Listening on the cheap– Google Reader

Track what’s being said over time

Know the proper format Fan page not a personal profile The devil’s in the details Fill out contact info Link to other social media efforts It’s not about you Speak to your audience Share don’t spam No more than one post a day Be Interactive Give people something to do Be social Fan other fan pages Talk to your customers - Facebook

The devil’s in the details - Photos

Know how to use it… Not very user friendly Twitter customs The devil’s in the details Fill out the info Custom background Not just a megaphone Be interactive Offer specials Be social Retweeting builds relationships Talk to your customers - Twitter

Talk to your customers - Twitter

The devil’s in the details – custom background

Engage – Custom Applications

The holy grail of social media success is finding Hard R.O.I.

Like the grail, finding Hard R.O.I. is (likely) impossible. Instead use: KPI Key Performance Indicators

Community Health Community size Is your community growing/shrinking What rate is your community growing/shrinking Demographics Location Age Does your community include: Existing constituents Prospective constituents Other target audiences

Interactivity What is “Interactivity” Acknowledgment, wave, saying hello Simple and easy actions that require little or no effort You can’t have a community without interactivity Figuratively Literally Can be measured by On your fan page Page views Walls posts On your news feed Impressions Likes Comments

Engagement What is “Engagement” A stop-chat, grabbing a cup of coffee, a barn raising A conscious effort to affiliate with, contribute to, or support You don’t want a community without engagement Figuratively Literally Can be measured by On social media Shares Profile pictures In real life Attending events Volunteering Contributions

Questions? Greg Ensell 623-328-3490 [email_address] facebook.com/greg.ensell @EightyMGB

�ݺ�ߣ

Social media for Nonprofits - Presented by Greg Ensell

Convert to study materialsBETA

More Related Content

Social media for Nonprofits - Presented by Greg Ensell