Social media for school marketing using Facebook etc.
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This document provides guidance for schools on using social media platforms like Facebook and Twitter. It recommends that schools launch official accounts and encourage students, alumni, parents and staff to like and follow the pages. Schools should share news, events, announcements, student work and activities to engage and inform the community. Using social media allows schools to showcase their culture and attract new students and staff by posting job openings and academic achievements. Schools can also get feedback through polls and questions on their Facebook page. The document cautions schools to avoid infringing on intellectual property or posting private information without consent. It advises regularly posting high-quality photos and content to multiple platforms to drive traffic to the school website.
![Dont
Post material that infringes
Intellectual Property rights:
http://www.smartcopying.edu.au/
Post personal info/photos without consent [
state school consent form]
Upload pictures to the social media platform.
Upload them to your school website.
Removing negative comments or feedback
Grammar, spelling, punctuation errors](https://image.slidesharecdn.com/socialmediaforschoolmarketing-140218182625-phpapp02/85/Social-media-for-school-marketing-using-Facebook-etc-9-320.jpg)
Social media for school marketing using Facebook etc.
- 1. Te xt Social Media for Schools Lorinda Bruce Presentation file: http://goo.gl/fbWZX1
- 2. Facebook for School Examples: Sunshine Coast Use School, Grammar http://goo.gl/BZwwk The Knox School, http://goo.gl/iH5iYu Avondale School: http://goo.gl/Lv02Yd Billanook College: http://goo.gl/uixAMb Macquarie College: http://goo.gl/lHTd7V
- 3. Launch. Friend. Engage Launch or re-launch Put links from your schools website to your Facebook/Twitter accounts Send an email to alumni, parents, students and prospective families that you have account and ask them to Like or Follow your school Announce at school meetings/advertise that you want your staff and students to Like/Follow Engage
- 4. Privacy Posting ability Profanity blocklist Enable email notifications Strong password for school account Page Insights
- 5. Share school news Whats happening Upcoming events (RSVP) Make school announcements Share educational articles. Its not really about you - be helpful! Publish everything on the school website and link to it on Facebook/Twitter Milestones
- 6. Showcase School Culture Share photos Students exhibiting values the school encourages, celebrations of student work, excursions, assemblies, individual excellence Share videos (YouTube Channel) A variety of learning (different subjects/age groups), school events, high caliber teaching and student engagement, students/teachers/community discussing what makes the school special, sporting events, plays/concerts
- 7. Attract staff and students Post job openings Enrolment deadlines, links to online applications, links to enrolment resources Share strong academic results. Like and share!
- 8. Get Feedback from the Community Use Facebook discussions Use Polls https://www.facebook.com/t3aching Use Facebook questions
- 9. Dont Post material that infringes Intellectual Property rights: http://www.smartcopying.edu.au/ Post personal info/photos without consent [ state school consent form] Upload pictures to the social media platform. Upload them to your school website. Removing negative comments or feedback Grammar, spelling, punctuation errors
- 10. Do Post vibrant pictures that are hosted on and linked to your website High quality cover photo (Correctly sized 851px X 315px) Post regularly and at the same time each day Follow or like hundreds of private schools Use more than just Facebook. Twitter, YouTube etc. Drive traffic to your school website Turn your Facebook page into a mini website
Editor's Notes
- #2: Image URL: http://www.theguardian.com/teacher-network/2012/jul/26/social-media-teacher-guide http://www.schneiderb.com/marketing-your-independent-school-use-these-2-social-media-sites-now/
- #5: Image and info: http://mashable.com/2011/04/26/facebook-for-schools/
- #6: http://mashable.com/2011/04/26/facebook-for-schools/ http://georgecouros.ca/blog/archives/2829 https://mikegingerich.com/4-common-old-school-social-marketing-mistakes-and-how-to-avoid-them/
- #7: http://mashable.com/2011/04/26/facebook-for-schools/ http://www.slideshare.net/dbermant/education-forum2
- #8: http://mashable.com/2011/04/26/facebook-for-schools/
- #10: contains material (written, audio, video and other electronic forms) that infringes Intellectual Property* rights such as copyright. Material includes text, photos, graphics, account names/usernames and account images/profile pictures Its social media, not just promotional media. http://yourschoolmarketing.com/wp-content/uploads/2013/10/5_mistakes_free_report.pdf
- #11: Image URL: http://xen.com.au/the-changing-social-media-landscape/ A picture is worth a thousand words. Essentially you need to post pictures to grab your readers' interest. Remember: absorbing information from the Internet is like drinking from a fire hydrant these days. There's just so much of it. We scan. We only read in depth when something catches our eye. So put a great picture in your Facebook posts. Then link to the content preferably elsewhere on your Web site. http://goo.gl/ptu3uv http://bcurrie.wordpress.com/2013/04/28/10-ways-to-promote-your-school/ https://www.brandingpersonality.com/social-media-at-the-elementary-school/ http://coolcatteacher.blogspot.ca/2011/05/problem-with-facebook-is-your-friends.html Social Media and the School Community: http://education.qld.gov.au/studentservices/behaviour/qsaav/docs/social-media-and-community-online.pdf http://www.schneiderb.com/3-pinterest-marketing-tips-schools/