Social Media for Social Change
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Presentation on how to build and engage a community, how social media can help us in doing it, how social media is changing behaviors, how can we assess the social change through social media Les r辿seaux sociaux pour un changement social
Social Media for Social Change
- 1. Social Media for Social Change Khalil Tarhouni 13-11-2013
- 2. What do you think the session will be about ?
- 3. What are the specificities of a community ? How do we recognize a community? Can we create a community? What does community mean to you ? If yes, How? If not, Why?
- 4. Shared purpose: united by a common threads Networked interactions: Activity among and throughout the network The DNA of Community Hosts As Contributors: the is an active, engaged participant in it Continuous and Evolving: flow ebb and
- 5. Collaboration Shared ideas, passions and experiences Relationship building Important concepts Room for divergent views Common language and knowledge, dialog Social structure emerges organically
- 6. Video time Try to take notes
- 8. Lets discuss it !
- 9. Social Media
- 10. What is Social Media ?
- 11. If MySpace is a social media site, and Mag.nolia is a social media site, and Wikipedia is a social media site, then just what is social media? Is it social networking? Is it social bookmarking?
- 12. Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks Source:
- 14. More detailed About section for personal and communities (Vs LinkedIn) Boost posts, promote pages easily Whats New ? >Facebook >Twitter >LinkedIn >Youtube >Instagram Timed posts New Insights (Vs Google analytics) Toolbar and web search (vs Google) Facebook page app (for mobile)
- 15. Trending topics (TT) linked with the people you follow More apps for efficient use (tweetdeck) Whats New ? >Facebook >Twitter >LinkedIn >Youtube >Instagram More apps for insights (Smull) Conversations first
- 16. Pictures on your profile (apart from the profile picture :p) Volunteer aspiration Whats New ? >Facebook >Twitter >LinkedIn >Youtube >Instagram New Look for LinkedIn Groups New LinkedIn Company/NGO Page Analytics
- 17. Turning comments into conversations that matter to you New Charts in YouTube Analytics Whats New ? >Facebook >Twitter >LinkedIn >Youtube >Instagram YouTube Subscribe Button for Websites More Tools to Build Channels
- 18. Infinite scroll on user profiles and other grid views. Whats New ? >Facebook >Twitter >LinkedIn >Youtube >Instagram Filtered photos are now saved to a separate album called Instagram in the iOS camera roll. Foursquare button on location pages that opens the Foursquare application, or mobile website, with details about the venue. Videos (vs Vine)
- 20. Do you know you community? How do you use Social Media with you community ? Do you know what they need? Do you have any strategy ?
- 21. POST method People: target? Tools used? Comfortable? Objectives: listen, talk, raise awareness, increase trafic, improve reputation Strategies: what do you want to accomplish? Ressources? Technology: choose Now you can
- 22. Your social media audience Lesson1: You cant create a community Lesson2: Not everyone uses SM (creating vs sharing) Lesson3: SM takes time Lesson4: You need to own it Lesson5: Take time to search and listen Lesson6:Share, collaborate, converse, ENGAGE
- 23. If MySpace is a social media site, and Mag.nolia is a social media site, and Wikipedia is a social media site, then just what is social media? Is it social networking? Is it social bookmarking?
- 24. General tips: Make sure you have metrics and measure Relationships first Create a culture of ownership Do only what is possible to do well, Its okay NOT to do it all
- 25. Social Media in the Arab World: Influencing Societal and Cultural Change? Arab Social Media Report_July2012