Social Media for Social Good
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Student Volunteer Connections presented a guide on using social media for social good. Their mission is to engage audiences in conversation to spread their message of volunteerism and foster positive change. They outlined key social media platforms like Facebook, Twitter, websites and recommended establishing a social media strategy with goals, content types, engagement tactics and a posting schedule. They also shared analytic tools to evaluate their social media use and tips for effective social media engagement.
Social Media for Social Good
- 1. + Student Volunteer Connections Social Media for Shawna Smith Director Social Good Kelsey Taylor Community Relations Coordinator Matthew Roberts - Webmaster
- 2. + Agenda I. Introduction II.What is your mission and audience with social media? III.Social Media Platforms IV.Social Media Content Strategy V. Evaluating Social Media Use VI. Social Media Tools
- 3. + Introduction What is social media for social good? Social media used to foster action for positive change What is the purpose of using social media? #1 Engage in conversation #2 Spread your message
- 4. + What is your message? Importance of vision, mission, values Brand consistency is key Social Media is like story telling
- 5. + Who is your audience? Technographics: Creators = bloggers Critics = ex: like, comment, troll Collectors = ex. Pinterest/ Tumblr Joiners = active conversations Spectators = look but rare interactions Inactives = without internet or social media
- 6. + Activity #1 It is time to work out the first part of your social media strategy!
- 7. + Websites Should you have a website for your initiative? spoiler alert: yes Home Base Your information, your way People don't check Yellow Pages anymore...
- 8. + Websites - Why bother? Why is a website better than just using a Facebook page?
- 9. + Websites - What stands out?
- 10. + Websites - Relation to Social Media? An in-out process: Connect with your audience on Social Media. Drive them to your website. "Convert them" Send them back out on Social Media.
- 11. + Websites - Relation to Social Media?
- 12. + Websites Pros Cons No money for a web Free or Not as much designer? cheap. design No coding control. No Problem required.* Locked into o there are solutions Easy to system. setup and Potential update. privacy concerns.
- 13. + Websites - Caveat ! On Campus Organisations
- 14. + Facebook What should I use for my cause? 1)Personal Profile 2) Group 3) Page
- 15. + Personal Profile Dedicate this profile to social good if that is your purpose. Organizational profile is breaking the Facebook rules.
- 16. + Group Internal users It is for management Notifications can be turned off
- 17. + Page Your public face; where you service people You can use analytics Has most functions of a personal profile
- 18. + Tips for Facebook Use Show personality and people
- 19. + Tag people using the @ function Post on other pages Advertise vanity url: ex. /studentvolunteerconnections It is not a blog! Dont cross-post Keep up the personal contact
- 20. + Post emotional content
- 21. + Images are key!
- 22. + Watch out for Edgerank!
- 23. + Twitter The ultimate icebreaker when used effectively
- 24. + Tweets DOs Donts Keep your tweets below Use a twitter 140 characters application that extends 115 found to be best your tweets with a link Tweet informative material Tweet links without a like articles good description of what it is for Tweet at a regular time in a consistent voice Spam your followers! Make your feed human Advertise your twitter using the full URL Use @svc_dosomuch
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- 27. + Hashtags # Great way to organize your information Can get the attention of potential followers Awesome for live-tweeting Allows you to see who else is talking about the same stuff Provides keywords for followers if they want to learn more Connects your followers to each other to encourage discussion
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- 29. + Engagement and Interaction Retweet Retweet Retweet! Retweet other organizations that talk about the same issues Retweet people that are talking about you! Answer questions promptly Ask your followers questions and retweet good responses Take advantage of #FF Mention other groups in your posts using @username
- 30. + Creating your Social Media Strategy What platforms will you use? Who will be responsible for your social media? What is your specific goal? What specific content will you use? Hashtags, facebook tags, images, videos, quotes, articles, stories How will you engage your supporters and keep them engaged? Ask questions, encourage contributions from supporters, competitions What is your social media schedule?
- 31. + Activity #2
- 32. + Analytic Tools: Google Analytics Facebook Insights Twitonomy
- 33. + Other Social Networks: LinkedIn Google Plus Youtube Pinterest
- 34. + Social Media Tools Tools for managing Social Media. Hootsuite* Tweetdeck Hotot
- 35. + Questions?