My presentation on Nov 14, 2015 at Fall Conference for District 57, of Toastmasters (East Bay, California).
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Social Media for Toastmasters
1. November 14, 2015
San Ramon Valley Conference Center
District 57 Fall Conference 2015
Toastmasters & Social Media
Shyam V Nath, ACB
Division Director F
@ShyamVaran
ShyamVaran@Gmail.com
954 609 2402
2. District 57 Fall Conference 2015
Agenda
Meetup.com
Facebook (facebook.com/groupsToastmastersInternationalMembers)
Twitter (twitter.com/Toastmasters)
Linkedin (linkd.inToastmastersInternationalOfficialGroup)
Youtube (youtube.com/toastmasters)
Member Prospecting
Year Round Member Engagement
Personal Eminence
18. District 57 Fall Conference 2015
Facebook club page benefits
Free PR from club members socializing and
publicizing club Facebook presence
+ Public awareness of Toastmasters, in general
+ Awareness that friends are in the program
+ Awareness of Toastmasters events
+ Awareness creates a funnel of guests
Improved membership retention
photographic celebration of members, public
praise helps them feel encouraged
Link to club web site for more info
19. District 57 Fall Conference 2015
Facebook club page quick look
Easy
artwork
Social
elements
Map!
Address
and other
club info
Celebrate
member
accomplishments
tag them so
friends know
about
Toastmasters and
the members
progress
20. District 57 Fall Conference 2015
Facebook club page how, p.1
1. Click here
2. Click on
Create Page
21. District 57 Fall Conference 2015
Facebook club page how, p.2
1. Select Company, Organization or Institution
2. Select Non-Profit Organzation from pull-
down menu
3. Type in the name of your club..
4. and fill in answers to the page-creation dialog
that follows.
23. District 57 Fall Conference 2015
Experiment with the Social Media
ShyamVaran@Gmail.com
(925) 549 7135 cell
@ShyamVaran
24. District 57 Fall Conference 2015
Resources
Common Craft videos
Social Media Marketing for Dummies
books available on Amazon
Social Networking for Dummies blog
The Social Media Revolution YouTube
Toastmasters International
Social Media Etiquette from TMI
#11: It is a social networking tool. You join the site and share news and information in 140 characters or less with your followers. Twitter works for large organizations that have large networks. As you can see from our club twitter account, we only have 12 followers. That means every time I post a tweet, 12 people receive it. Not very efficient. It can take while to build a Twitter network. But if you look at the Toastmasters International network, there are 26,567 followers (as of Sunday). Every time TMI sends a message over 26,000 people receive it.
#23: This is what a subscription to the TMI channel looks like on our club YouTube page.
#24: To do this you have to experiment. In all experiments, what doesnt work is just as important is what does work. Experiment with the different tools so you understand how they work. Start slowly and pick a tool to try after you get a basic understanding of what they can do. You need to become the expert in your club so you can help others. Get them excited to try social networking.
#25: Type in how to in Google and youll get all sorts of media to help you use social networking.