Social Media for Trainers

Jan 7, 2015Download as PPTX, PDF74 likes13,820 views

Ansley Sudderth with ForRent.com covers 7 ways you can collaborate with your team via social media. This session originally took place at Multifamily Pro's Brainstorming Conference 2014.

The survey results show that the company needs improvement in developing leaders and supporting employee development. Less than half of employees feel the company identifies and develops high performers (46%) or has processes to ensure future leaders (36%). Even fewer agree that supervisors have the skills to support direct reports' development (29%) or effectively resolve workplace conflicts (43%). Only 38% feel supervisors communicate expectations well. The document discusses challenges with transferring training to on-the-job performance. There is often a lack of accountability and follow-up after training. Long-term behavior change requires ongoing reinforcement through activities like follow-up discussions, support groups, and feedback from managers.

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The document discusses using social media for trainers to increase engagement and retention. It provides examples of tools that can be used before, during, and after training to gauge audiences, develop materials, collaborate, live stream, produce content, and evaluate. These include Google Forms, Survey Monkey, Delicious, StumbleUpon, Google Reader, �ݺ�ߣShare, Twitter, Facebook, LinkedIn, Google Docs, Google Wave, Wikis, Ustream.tv, Hootsuite, Youtube, Flickr, TwapperKeeper, and blogs. The goal is to apply learning immediately, engage participants, and share content to promote the training.

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This document provides information and instructions for trainers on how to lead a PreciseTM training course. It covers conducting the course introduction, leading topic discussions, concluding the course, and course evaluations. The introduction section discusses introducing prerequisites, audience, instructors, and the course schedule. The topic discussion section provides guidance on presenting instructional materials and improvising. The conclusion section addresses bringing the course to an end and evaluating success.

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Being a learning organization, we are addressing the training and development needs of our employees on regular basis. Majority of trainings are being conducted in house by our own employees. For all of in house trainers, it is imperative to understand that training is more than just presentations. So to make in house trainers more effective, the need for Train the trainer was felt. So i have prepared this module keeping above points in mind for our in house trainers.

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In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them. People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust. This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step. Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).

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2016 Social Media Trends Chattanooga Apartment AssociationAnsley Sudderth

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The document provides an overview of 8 social media trends for property managers in 2016 presented by Ansley Sudderth. The trends discussed include: creating "youtility" or useful content, the explosion of visual marketing, the importance of going mobile, advocacy through employee contests, real-time marketing, cross-functional team integration, maintaining a presence on multiple social platforms, and using micro-video and live streaming. The presentation emphasizes the importance of visual content, mobile optimization, and creating useful content that adds value for consumers.

Social Media for the Property ManagerAnsley Sudderth

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Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn: -How to determine which sites are the best targets for social media efforts. -What property managers and onsite teams need to know about SEO. -What analytical tools are available and how they can be used most effectively used to measure ROI. -Best practices for developing compelling content. -Tips for measuring and improving engagement. -The inside scoop on the value of paid social media advertising. -The value of blogging and tips for making it easy. -How and why social sites can be used to promote contests. For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.

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This document summarizes a presentation about using social media for business. It discusses common concerns about social media, such as not having time to devote to it. It then lists 4 reasons to add social media to a business strategy, such as amplifying a brand without large expenses. The presentation also covers finding engaging local content, real-time marketing to engage customers, and tips for using platforms like Facebook to build a business.

Socially Helpful: How to Inject Value into Your Online StrategyAnsley Sudderth

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Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer. Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® for this month’s #RESocialChat focusing on injecting more consumer-centered content into your online initiatives. Expect to walk away with knowledge on: -Online tactics to help your target audience recognize your services can fill a void and meet a need. -Best ways to use apps and social channels to establish yourself or your community as a social helper!

Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth

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‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.

'Selfie' Marketing: Using Social Media to Show Your Best SideAnsley Sudderth

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Although the origin stems from one of the many made up social media terms used, the word 'selfie' has recently been introduced and recognized in the Oxford Dictionary. Many know that the word refers to "a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” In short, a selfie captures the best qualities of the object or person on the other side of the camera. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she demonstrates how marketers can apply the selfie phenomenon to online promotional and advertising tactics. You'll leave this session with tips to help you show your brand's best side!

Brand 'You' Marketing: How to Create a Winning Social Strategy Ansley Sudderth

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Are you new to social media? Do you recgonize the need to create a brand presence but are still in the dark as to how to establish yourself or your company online? Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she shares ways to win consumers and keep them using consistency. In this #FRMSChat session, we will share branding do's and don'ts, tips to make your brand more recognizable with visual content and ways to create uniformity across multiple social channels.

Brainstorming 2013: Implementing the Latest Trends in MultifamilyAnsley Sudderth

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Were you unable to attend the 2013 Multifamily Pro Brainstorming Conference? Join For Rent Media Solutions™ and get caught up to speed with the content you missed! This year, the theme is HATTS! (Headgear for Achieving Terrific Things!). The theme addresses the tasks of a property management and leasing professional wearing many hats and playing a plethora of roles day to day. In this #FRMSChat, we will cover the highlights and takeaways of the conference as well as frequently 'buzzed about' trends that will be emerging in 2014.

Make It Fair, Make It Legal: Mitigating Your Social Media RisksAnsley Sudderth

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This year marks the 45th anniversary of the passage of the Fair Housing Act. A lot has changed in 45 years with the introduction of social media as a primary source of traffic and retention. Join Ansley Sudderth, Social Media Training and Communications Coordinator and Nadeen Green, Senior Counsel for For Rent Media Solutions™ as they share Fair Housing do's and don'ts pertaining to social media. This is your opportunity to send us your questions so that the expert can answer them!

High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dol...Ansley Sudderth

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This document provides an agenda for a social media training session focused on using social media to stretch marketing dollars. The agenda includes sections on finding your inner social media ninja, implementing trends and techniques across various social channels, actions that can be taken today, and valuable links and resources. The training will help attendees learn social media strategies and tips that can be implemented on a low budget.

What's the Word? Social Marketing Buzzwords YOU Need to Know!Ansley Sudderth

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As marketing professionals, it seems as though new industry buzzwords are literally buzzing by daily! Learning buzzwords and adopting trends can help you craft your social strategy to be one that not only engages and retains the attention of residents and prospects, but also promotes community awareness in the social space— giving you a competitive advantage. Join Ansley Sudderth, Social Media Training and Development Coordinator with For Rent Media Solutions™ in this #FRMSChat as she: - Breaks down social marketing buzzwords - Provides real-life, applicable examples - Shares valuable resources - And more!

Clean Slate Marketing: Winning Residents Using Social MediaAnsley Sudderth

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In the multifamily space, many property management companies go through phases of acquiring other properties, adding these properties to their portfolio and vice versa. For residents, the new turnover can be a bit confusing as there may be new changes that take place such as a new staff, a new property name and new policies. Rather than seeing this as daunting for both a resident and leasing professionals, these changes should be seen as refreshing opportunities to enhance and strengthen the line of engagement. In this #FRMSChat, you’ll learn how use social media to: - Establish instant trust with your residents - Shift negative sentiment - Create a sense of community culture - Add convenience to your resident's living experience - And more! If you are a leasing professional and your property management company has either just taken over a new property or your property has undergone new ownership, this webinar is for you!

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Editor's Notes

#3: I have a background in Public Relations and started my career as the Social Media Manager for a boutique PR firm in Atlanta. When social media was still thought of as a form of entertainment versus true media, I created a voice online for brands like low odor, zero VOC- Mythic Paint, Nononsense- the hosiery and sock line and Babiators- a BPA-free sunglass line for infants and kids. Between the 3 brands, there’s a collective following of over 115,000 between the three.
#4: Also, during that time, I became engaged to my now husband and moved from Atlanta to the Hampton Roads area where I was able take my passion for social media and apply it to my current role with Homes.com and ForRent.com. It wasn’t soon after that the Navy sent us to Charlottesville, VA and now we’re stationed in Baltimore, MD.
#5: In my career with For Rent, I’ve had the pleasure of speaking to different groups in the multifamily space training on ways you can be heard, get connected and be discovered online. The great thing about social media is that I’m able to do my job from anyplace that allows me to plug in and that’s exactly what I’d like to emphasize to you today.
#6: I want to first start out by explaining the current state of social media and how the major social channels are utilized.
#11: Gif: http://www.dkdiaries.com/wp-content/uploads/2013/07/Eye-roll-Tina.gif
#15: When you’re in charge of training a group of property managers on how to speak in the same tone of voice on each of their individual Facebook pages, creating a corporate brand page for the property management company is a great way to establish a hub of company-wide content. With this, property managers can see what other managers are doing and saying in order to stay in line with the brand voice. I have a lot of marketing managers at the corporate level say that one of their biggest issues is having to make sure the content across all of the property pages is consistent. One thing I’d tell you is to make yourself and admin of each page then have each property Facebook account ‘Like’ the corporate page.
#18: Use a Facebook group as a hub to exchange ideas, share other pages, and maintain a running dialogue. There are��three types of Facebook Groups: Public (Open):��everyone can see the Group, find it in a search and make posts Closed:��everyone can see the Group, but��only members��can��see��(and make) posts Secret:��only members can see the Group, see and make posts
#19: http://mashable.com/2013/01/28/facebook-groups-101/#_ http://www.socialmediaexaminer.com/how-to-use-secret-facebook-groups-to-enhance-your-business/
#22: Some benefits to a closed or secret group are: Group Chat:��everyone in the Group can use the Chat feature at the same time. So you can have a conversation around complicated subjects to work things out without having to pick up the phone or back-and-forth emails. Shared Document creation:��the whole group can have input on one document and be able to edit what other members have put on it. This feature is similar to using Google Docs, and can be used to refine promotional text, responses to reviews, etc.
#44: The next time you want to create a secret marketing board with your team, create a group board! First, you… As the creator of a group board, only you'll be able to: Edit the board's title or description Remove people from the board (the people you invite can remove themselves) Delete any Pin on the board
#45: In addition to group boards, you can make you boards private.

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