Social Media for Travel PR
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My presentation to the 2011 PRSA Travel & Tourism conference. Please note that this presentation was designed as speaker support and is not intended to be viewed as a standalone presentation.
Social Media for Travel PR
- 1. Connecting Efforts:Social Media for Travel PRShel Holtz, ABC
- 10. Origins: Three converging trendsDeclining trust in traditional institutionsRise of word-of-mouthEroding barriers to entry
- 11. 52%of the worlds populationis under 30 years old
- 12. 80%of travelers engagein social media
- 13. 93% of customersbelieve a companyshould have asocial media presence85% of customersbelieve a companyshould be active with customersvia social media56% of customers feela stronger connectionwith and better served bycompanies they can interactwith via social media
- 14. 78%of Internet users conductproduct research online
- 15. Interruption marketing is less and less effective
- 16. Social mediawill be like air-- Charlene Li, 2006
- 20. The end of an era
- 22. 7 of the top 10websites are social sitesBaiduLive.comWikipediaTwitterQqGoogleFacebookYouTubeYahoo!Blogspot
- 26. Most TripAdvisor reviews are positive
- 27. 1 star = 9%
- 28. 2 stars = 8%
- 29. 3 stars = 11%
- 30. 4 stars = 27%
- 31. 5 stars = 45%
- 32. 20+ photos = 150% more engagement
- 33. Management response = bookingThe Digital Media Ecosphere(the interaction ofa community of organismswith their physical environment)
- 35. -- Source: David Armano, Edelman
- 36. 67%of B-to-B companies and41%of B-to-C companies haveacquired a customerthrough Facebook
- 37. Every Companyis a Media Company
- 40. Hotel Roger Smith video:http://youtu.be/gOIzS214UO0
- 41. Audience Focus
- 51. Fish Where the Fish Are
- 60. Be mobile
- 61. 35% of leisure travelers and55% of business travelersuse smartphones70%of mobile hotel bookings are for the same day
- 62. Share Your Assets
- 67. TrustedGuide
- 72. Questions?Shel Holtz, ABCPhone: 415.367.3820Email: shel@holtz.com Web: www.holtz.com Blog: blog.holtz.comPodcast: www.forimmediaterelease.bizSkype: shelholtzTwitter: @shelholtzFriendFeed: shelholtz2nd Life: Shel WitteCopyright applies to this document some rights reserved.This work is licensed under a Creative CommonsAttribution-non commercial-share alike 3.0 licensehttp://creativecommons.org/licenses/by-nc-sa/3.0