Social media for your business
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The document provides information on using various social media platforms for business purposes. It discusses how Pinterest, Foursquare, LinkedIn and Facebook work and how businesses can create accounts and pages on each platform. It also provides best practices and strategies for using each social media channel to market a business, engage customers, generate traffic, leads and sales. Metrics that can be tracked on each platform are also outlined.
Social media for your business
- 1. Social Media for your business
- 2. Pinterest | How does it work? • A pin • Pinboard • Pinning • Repin | Like • Pin it button • Pinner
- 3. Pinterest | Why does it matter? • Traffic • Links • Leads • Social Sharing
- 4. Pinterest | Create an account • Invitation only • Optimize your profile • Avoid self promotion • Create pinboards • Following • Engage with other pins • Promote through other channels • Make the best board on a specific topic
- 5. Pinterest | for marketing • Feature visual content VISUAL CONTENT • Create UG pinboard • Content you have • Avoid self promotion • Strong visuals in posts • Host a contest • Infographics • Add a ‘Pin it’ button • Ebook & Book covers • Gather insight into your • Photo’s of your buyer personas costumers • Stand out as an thought leader
- 6. Pinterest | for marketing • Create a video gallery • Use hashtags • Feature offline events • Showcase your business personality • Ad links in the description of your pins
- 7. Foursquare | How does it work? • App | Mobile site • Register • Check-in • Leave tips and leave them for others • Become the mayor • Badges & Points • Share • Images
- 8. Foursquare | for marketing • Claim your venue Specials • Add specials • Swarm special • Analytics • Friends special or • Flash special • Brand pages • Newbie special • Partner Badges • Check-in special • Loyalty special • Mayor special
- 9. Linkedin | why • Acquire new customers • Win new business by through online answering questions in your recommendations and word of area of expertise mouth • Raise funding • Keep in touch with people who • Keep your friends close and care most about your business your competition closer • Find the right vendors to • Convince potential customers outsource services you’re not of your expertise by sharing an expert on unique blog content • Build your industry network— • Network with peers in your online and in person industry for repeat business • Get answers to tough business referrals question
- 10. Linkedin | complete your profile • Upload a professional image • Create a compelling headline • List your current position and at least 2 past positions • Complete the ‘summary’ and ‘specialities’section • Give recommandations before you aks for them • Complete ‘interests’and ‘groups and associations’
- 11. LinkedIn | Optimize your profile • Edit your public LinkedIn URL • Costumize your website listings • Include a link to your Twitter account • Make your entire profile visible for everyone
- 12. LinkedIn | Applications • ºÝºÝߣshare • Reading List Amazon • My travel and events • Blog link • Polls
- 13. Linkedin | Build your network • Connect with your direct network • Add previous colleagues and classmates • Browse the networks • Advanced search • Join relevant groups • Save people searches and create an alert • Follow the updates
- 14. Linkedin | Market your business Setting up a company page • Edit the description of your company page overview • Add keywords in de specialities section • Pick industry | location • Link to blog rss • Post status updates
- 15. Linkedin | Market your business Create an effective group • Use other social media to promote • Linkedin group policies • Group engagement strategy • Link to blog rss • Post status updates
- 16. Linkedin | Market your business Develop leadership • Status updates • LinkedIn answers
- 17. Linkedin | Market yourself • Give before asking favors • Connect with everyone • Make your interactions personal • Use advanced applications to promote your content • Create a call-to-action • Create a DirectAd
- 18. Linkedin | Measure ROI • LinkedIn reach • Monitor the interactions in your groups • Track your developing leadership • Compare before and after campaigns • Analyze your leads and sales
- 19. Facebook | why? • Get found by people • Facilitate Word of Mouth • Connect and engage with Marketing costumers and prospects • R&D | Product testing • Create a community • Press Releases • Promote other content • Employee Recognition • Generate leads • Product or Service • Customer Service Catalogue • Coordinate Special • Contests Events • Email Newsletter
- 20. Facebook | pages vs. profiles Pages Profiles • Multiple admins • One admin • By default public • ‘Private’ by default • Categories • Friends with mutual • Likes without acceptance approval
- 21. Facebook | promote your page • Create an engaging Page • Leverage the viral nature of Facebook • Draw on your existing network • Make your Page publicly searchable • Use Facebook Ads for an extra push
- 22. Facebook | timeline for pages • New cover photo • Sequential timeline of key events and posts including fan comments and ability to edit the content • No default landing pages • Only 4 visible tabs (and one of these has to include photos) • Admin section including direct messaging and activity log • Posts by others mentioning your brand may appear in your timeline
- 23. Facebook | groups vs pages Groups Pages • Common interest • ‘fans’ • Message • Update • Admins listed • Admins behind the • Basic applications scenes • When members join or • Almost all apllications engage with the group, • When users become a action is distributed in fan or engage with the News Feeds Page, action is distributed in Feeds
- 24. Facebook | Best practices • Be interactive, fun • Use Facebook to and helpful grow your email list, • Embed videos on and vice versa your page • Introduce new • Connect FB to the products first on FB outside world • Integrate social • Contests content • Integrate with • ‘Like’ other traditional advertising businesses pages
- 25. Facebook | Metrics • Overview • Likes • Reach • Talking about this • Check-Ins