Social Media From Walking To Running WVCA
?
0 likes?196 views
The document outlines steps for developing a social media strategy for an organization, including determining goals and metrics, establishing approved content and a posting schedule, identifying responsible owners, building a calendar, choosing appropriate channels, and focusing on consistent, high-quality community engagement. Key aspects are assigning a single accountable person, knowing the target community, and repeating a process of curating and sharing content to recruit volunteers and promote events.
Social Media From Walking To Running WVCA
- 1. #WVCA12
- 2. Social Media From Walking to Running Tommy Clifford Carrie Keenan Brenda leopold #WVCA12
- 3. Session 1 Overview Determine Social Media's Function for Org Establish Metrics for Success Recruit Volunteers Promote Fundraising Events New Communication Channels Generate Website Traf?c #WVCA12
- 4. Session 1 Overview Determine Tools Blog Facebook Twitter YouTube #WVCA12
- 5. Session 1 Overview Write Your Plan Approved Content Ideas Posting Frequency Methods of Listening Structure for Responding Strategies for Audience Growth Address Privacy & Security #WVCA12
- 6. Identi?ed a Community #WVCA12
- 7. Who Owns This? One Person Held Accountable Fully Trained in Goals of Org Must be Fully Committed Role Must NOT be an? afterthought #WVCA12
- 8. Who Owns This? Know Your Community Social Media Of?ine Events Hashtags Online Chats #WVCA12
- 9. Build a Social Media Calendar #WVCA12
- 10. What Channel? #WVCA12
- 11. How Often? Twitter Facebook Blog YouTube #WVCA12
- 12. Where to Find Content? RSS Feeds Organic Posts Events Fund Raisers Member Stories Achievements Share Others #WVCA12
- 13. How To Post Twitter 140 Characters Facebook up to 400 ch. Blog Posts unlimited #WVCA12
- 14. Rinse and Repeat Consistency Quality Community #WVCA12
- 15. Questions? #WVCA12
- 16. Thank You! #WVCA12