The document provides guidance for using Facebook for business purposes. It advises maintaining multiple page administrators and limiting the number of daily friend additions. Facebook wants businesses to use approved applications for competitions and not require likes, posts, or messages for contest entry due to privacy and spam concerns. Businesses can collect emails through applications to notify winners but not force account creation or direct Facebook messages.
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Social media guidelines
3. • Within facebook
Facebook…
•Things to
remember
Is a private company…
• Play it safe!
Is allowing you to use THEIR system…
• Dos and Don’ts
• Can and
Doesn’t owe you an explanation..
cannot
Is always watching what you are up to
4. • Within facebook
Always…
•Things to
remember
Make pages for your businesses
• Play it safe! Have multiple admins for your pages
• Dos and Don’ts Make sure you’re not adding too many people on
your profile everyday
• Can and
cannot
5. • Within facebook
Facebook wants you to..
•Things to
remember
Use applications for competitions…
• Play it safe! Stop asking users for content in order to
• Dos and Don’ts
enter your competitions
Use third party applications where UGC is a requirement
• Can and to enter one of your competitions.
cannot
6. • Within facebook
You..
•Things to
remember
Cannot use the page like function as a means to
• Play it safe! enter the user in a competition.
• Dos and Don’ts Can require users to like a page before entering one
of your competitions.
• Can and
cannot Cannot notify winners through facebook’s chat, messages or
wall posts
Can collect email addresses through third party apps and
contact winners through email
Cannot ask people to sign up for a Facebook account in order
to enter a competition