This document discusses social media usage in China. It notes that over 513 million people in China use the internet, accounting for 38.3% of the population. Most internet users are under 40 years old and live in cities. The most popular activities on the internet include communication, entertainment, and information searching. The top six websites in China are QQ, Baidu, Sina Weibo, Taobao, Youku, and Tencent Weibo. These sites have adapted to Chinese language and culture while imitating pioneers from other countries.
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Social media in china
1. Social Media in China
Imitating the pioneers, Adapting to the national condition
Xinfeng Gao
Lecturer ,College of Fine Arts and Communication
Qingdao Agriculture University,China
Email/Gtalk:colorbird.net@gmail.com
Facebook: http://www.facebook.com/gaoxinfeng
2. How many people use Internet in China?
Unit:10 Thousand
The Num of Netizen Internet Penetration
China Internet Network Information Center:http://www.cnnic.cn
11. What do they do on the Internet?
China Internet Network Information Center:http://www.cnnic.cn
15. Numerous factors help drive Chinese to engage in social media
?Language and Culture
?Government ¨Ccontrolled media policy
?Rural-to-urban migration that has separated families
?The loneliness of the one-child generation
?A distrust of information from government-controlled media.
¡°Social Media in China: The Same, but Different¡±
by Thomas Crampton
30. Sina Weibo allows users to post videos and photos,
comment on other people¡¯s updates,
and easily add comments when re-posting a friend¡¯s message.
And 140 Chinese characters can hold much more information than 140 letters.
¡°Social Media in China: The Same, but Different¡±
by Thomas Crampton
34. Longer form content,
up to 70% of which Short videos of cute animals
is professionally produced or silly domestic mishaps
that may be popular among the watchers
And Youku often buy the copyright
Of the TV shows or movies.
Less than 15 minutes per day
Chinese spend hours a day on it. spent by Americans on YouTube
More like online TV stations
or digital video recorders
¡°Social Media in China: The Same, but Different¡±
by Thomas Crampton
38. Social Media in China
Imitating the pioneers, Adapting to the national condition
39. Xinfeng Gao
Lecturer ,College of Fine Arts and Communication
Qingdao Agriculture University,China
Email/Gtalk:colorbird.net@gmail.com
Facebook: http://www.facebook.com/gaoxinfeng