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Social Media in China
Imitating the pioneers, Adapting to the national condition


Xinfeng Gao
Lecturer ,College of Fine Arts and Communication
Qingdao Agriculture University,China
Email/Gtalk:colorbird.net@gmail.com
Facebook: http://www.facebook.com/gaoxinfeng
How many people use Internet in China?
Unit:10 Thousand




       The Num of Netizen                                   Internet Penetration



                            China Internet Network Information Center:http://www.cnnic.cn
Up to 12/2012




         513,000,000
                38.3%
Who use the Internet in China?




       China Internet Network Information Center:http://www.cnnic.cn
Who use the Internet in China?




       China Internet Network Information Center:http://www.cnnic.cn
Most of them are under

    40 years old!
Who use the Internet in China?
Most of them are students

          >30%
Who use the Internet in China?




       China Internet Network Information Center:http://www.cnnic.cn
Most of them are live in city

        >70%
What do they do on the Internet?




         China Internet Network Information Center:http://www.cnnic.cn
Social media in china
Social media in china
Social media in china
Numerous factors help drive Chinese to engage in social media


?Language and Culture

?Government ¨Ccontrolled media policy

?Rural-to-urban migration that has separated families

?The loneliness of the one-child generation

?A distrust of information from government-controlled media.

                            ¡°Social Media in China: The Same, but Different¡±
                                                        by Thomas Crampton
+6
Social media in china
The Top 6 website in China
             ,the Public Enemies
1996




1999
The Top 6 website in China
 UP TO 09/30/2011




        ACTIVE USERS : 711,700,000
        USERS ON LINE AT THE SAME TIME:

        145,400,000
The Top 6 website in China

    E-commerce                 IM
                                             Portal




   Game                                               Client Application




                                    Search
                 Video/Audio
The Top 6 website in China
1998




2000
The Top 6 website in China
The Top 6 website in China
1995

2003
The Top 6 website in China

                                      24Hours

                                                3,360,000,000RMB
                21 Minute
                              200,000,000RMB




  8 Minute   100,000,000RMB




Turnover in 2011-11-11,The Singles¡¯ Day
The Top 6 website in China




 FOUNDER:Zhidong Wang          CURRENT CEO:Guowei Cao




     NEWS               BLOG             MICRO-BLOG
2006
2009
Sina Weibo allows users to post videos and photos,
comment on other people¡¯s updates,
 and easily add comments when re-posting a friend¡¯s message.



And 140 Chinese characters can hold much more information than 140 letters.




                                  ¡°Social Media in China: The Same, but Different¡±
                                                              by Thomas Crampton
The Top 6 website in China
The Top 6 website in China
2005
2006
Longer form content,
 up to 70% of which                        Short videos of cute animals
 is professionally produced                or silly domestic mishaps
                                           that may be popular among the watchers
 And Youku often buy the copyright
 Of the TV shows or movies.

                                             Less than 15 minutes per day
 Chinese spend hours a day on it.            spent by Americans on YouTube


More like online TV stations
or digital video recorders
                                     ¡°Social Media in China: The Same, but Different¡±
                                                                 by Thomas Crampton
The Top 6 website in China
The Top 6 website in China




Founder &CEO: Yizhou Chen
2005

       2004
Social Media in China
Imitating the pioneers, Adapting to the national condition
Xinfeng Gao
Lecturer ,College of Fine Arts and Communication
Qingdao Agriculture University,China
Email/Gtalk:colorbird.net@gmail.com
Facebook: http://www.facebook.com/gaoxinfeng

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Social media in china

  • 1. Social Media in China Imitating the pioneers, Adapting to the national condition Xinfeng Gao Lecturer ,College of Fine Arts and Communication Qingdao Agriculture University,China Email/Gtalk:colorbird.net@gmail.com Facebook: http://www.facebook.com/gaoxinfeng
  • 2. How many people use Internet in China? Unit:10 Thousand The Num of Netizen Internet Penetration China Internet Network Information Center:http://www.cnnic.cn
  • 3. Up to 12/2012 513,000,000 38.3%
  • 4. Who use the Internet in China? China Internet Network Information Center:http://www.cnnic.cn
  • 5. Who use the Internet in China? China Internet Network Information Center:http://www.cnnic.cn
  • 6. Most of them are under 40 years old!
  • 7. Who use the Internet in China?
  • 8. Most of them are students >30%
  • 9. Who use the Internet in China? China Internet Network Information Center:http://www.cnnic.cn
  • 10. Most of them are live in city >70%
  • 11. What do they do on the Internet? China Internet Network Information Center:http://www.cnnic.cn
  • 15. Numerous factors help drive Chinese to engage in social media ?Language and Culture ?Government ¨Ccontrolled media policy ?Rural-to-urban migration that has separated families ?The loneliness of the one-child generation ?A distrust of information from government-controlled media. ¡°Social Media in China: The Same, but Different¡± by Thomas Crampton
  • 16. +6
  • 18. The Top 6 website in China ,the Public Enemies
  • 20. The Top 6 website in China UP TO 09/30/2011 ACTIVE USERS : 711,700,000 USERS ON LINE AT THE SAME TIME: 145,400,000
  • 21. The Top 6 website in China E-commerce IM Portal Game Client Application Search Video/Audio
  • 22. The Top 6 website in China
  • 24. The Top 6 website in China
  • 25. The Top 6 website in China
  • 27. The Top 6 website in China 24Hours 3,360,000,000RMB 21 Minute 200,000,000RMB 8 Minute 100,000,000RMB Turnover in 2011-11-11,The Singles¡¯ Day
  • 28. The Top 6 website in China FOUNDER:Zhidong Wang CURRENT CEO:Guowei Cao NEWS BLOG MICRO-BLOG
  • 30. Sina Weibo allows users to post videos and photos, comment on other people¡¯s updates, and easily add comments when re-posting a friend¡¯s message. And 140 Chinese characters can hold much more information than 140 letters. ¡°Social Media in China: The Same, but Different¡± by Thomas Crampton
  • 31. The Top 6 website in China
  • 32. The Top 6 website in China
  • 34. Longer form content, up to 70% of which Short videos of cute animals is professionally produced or silly domestic mishaps that may be popular among the watchers And Youku often buy the copyright Of the TV shows or movies. Less than 15 minutes per day Chinese spend hours a day on it. spent by Americans on YouTube More like online TV stations or digital video recorders ¡°Social Media in China: The Same, but Different¡± by Thomas Crampton
  • 35. The Top 6 website in China
  • 36. The Top 6 website in China Founder &CEO: Yizhou Chen
  • 37. 2005 2004
  • 38. Social Media in China Imitating the pioneers, Adapting to the national condition
  • 39. Xinfeng Gao Lecturer ,College of Fine Arts and Communication Qingdao Agriculture University,China Email/Gtalk:colorbird.net@gmail.com Facebook: http://www.facebook.com/gaoxinfeng