Social Media in marketing and communications
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A talk (with audio - allow for stream time!) for the Danish Industry's network for marketing and communications leaders about social media and the impact on their business.
Social Media in marketing and communications
- 1. Social media in organisationsMarketing and other communications
- 2. Business before 2.0 The businessUsers/customersThe business websiteInteraction
- 3. Business after 2.0The businessUser reviewsThe business website
- 4. Who is James Kelway?
- 5. Web 1.0 view
- 7. 掘糸顎界温岳庄看稼
- 8. 安看姻一
- 9. ...and if you Googled my name back in 2000....
- 10. Identity 2.0
- 11. Cogito ergo sum has becomeI blogTweetFacebookYoutubeflickr therefore I am
- 13. 2.0 identity changing the media landscape
- 14. The new vs. the established media worldvs
- 15. The new vs. the established media worldvs
- 16. The new vs. the established media worldvs
- 17. What good is a web page?
- 19. Social media is a part of internal corporate communication
- 22. The modern enterprise no longer communicates only through its PR department, but through its employees and deportalised servicesDeportalised servicesThe business
- 23. Your presence exists in multiple places and multiple mediums
- 24. Some examples
- 25. Deportalisation spreading the message
- 29. Challenges
- 30. Be prepared to lose some control...
- 31. ... but regain some by participating in the conversation
- 32. Use channels to deliver key messages quicker
- 33. But make sure they are channels you can trust
- 34. Employees may compromise your companys integrity
- 35. The organisation may not be 2.0 in its outlook
- 36. Do all employees interact with Social Media?flickr: Herm辿s
- 37. Key takeaways
- 38. It isnt just about technology...It isnt about technologyflickr: hichako
- 39. ...or the design style of a brand and its presence online
- 40. It is about conversations between you and your customers...Make it personal!flickr: Seite-3
- 41. ... talkingwithpeople and not talking topeopleFlickr: luc legay
- 42. It is your identity...Det handler om identitetflickr: steve_rhodes
- 43. and its about organisation
- 44. Questions...How does an organisation control social media use with regards to its company policy?
- 45. Questions...How do we use these channels for our organisation?
Editor's Notes
- #13: Users move between modes of behaviour, interaction and even personality on the web.Each one of these sites are a different element of my personality online, work, friends, groups.
- #24: This gives rise to the view, that a person, product or object no longer exists in one place, or in one medium. But exists simultaneously in multiple waysIn other words the context of the experience makes it unique to us and as a result the usability of an interaction becomes redefined.Usability itself is becoming less of a focus as the many different worlds we inhabit each have a particular look and feel