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Social Media in Recruitment - Beyond The CV

Katharine Robinson
Katharine Robinson

Presented by Katharine Robinson (aka TheSourceress) at the Social Media in Recruitment Conference on 7th April 2011

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BEYOND THE CV SOCIAL MEDIA IN RECRUITMENT KATHARINE ROBINSON @THESOURCERESS
ARE YOU LOOKING FOR THESE?
A survey of 120 social media users in the UK: 26% had NEVER put their CV online 17% had a totally up to date CV online somewhere.
CAN YOU ANSWER YES TO ANY OF THESE QUESTIONS? Are you mentioned on your company website? Do you have your own website? Have you ever been quoted in the Press? Have you got a Twitter account? Do you blog? Are you on Facebook? Do you have a profile on LinkedIn? Have you ever attended an industry event?
LETS TAKE A LOOK AT SOURCING FROM Your Target Companies News Sites Events Social Networks
THREE PHASES OF ONLINE SOURCING 1. Map Key Sources of Info: Hiring Managers, search engines, information aggregators, Wikipedia, industry associations, specialist websites, LinkedIn, your network 2. Search Key Tools: Search engines, Twitter search apps, social search engines, people search engines 3. Monitor Key Tools: An RSS reader, email alerts, an engaged network
TARGET COMPANIES - MAP Who to Map: Sources: Your Knowledge - Industry Associations - LinkedIn - Google Sets Zoom Info - Wikipedia - Yellow Pages What to map: Links to: Website, Social Network Presence, Company News and Blogs Info About: Industry, Size, Terminology, Departments
TARGET COMPANIES - MAP
TARGET COMPANIES - MAP
TARGET COMPANIES - SEARCH
TARGET COMPANIES - SEARCH Search for Employee profiles on company websites:
PRESS/NEWS - MAP Who to map: Industry Press - Mainstream Press for articles that match your keywords - Journalists Sources: Your Knowledge - Hiring Managers - Google News Search What to Map: Links to: Websites, Social Network presence, RSS Feeds Info about: Industry specialisms, contact details, editors name
PRESS/NEWS SEARCH
EVENTS MAP What to Map: Conferences - exhibitions - networking - workshops Sources: Your Knowledge - Hiring Managers - Search Engines Industry Associations - LinkedIn Events - Facebook Events Lanyrd.com - Eventbrite - amiando - EventElephant What to map: Links to: Event website, social media presence Info: Dates, location, hashtag
EVENTS - SEARCH
EVENTS - SEARCH The first 11 attendees to Connecting HR event in June 2010
EVENTS - SEARCH
EVENTS - SEARCH http://events.linkedIn.com
EVENTS - SEARCH
SOCIAL NETWORKS - MAP What to map: Companies - Influential People - Industry Associations News - Events - Niche networks in your industry On: LinkedIn - Twitter - Blogs - Facebook - Foursquare Quora - Ning - The list is endless
SOCIAL NETWORKS - SEARCH
SOCIAL NETWORKS - SEARCH A search for recruiter in the UK on http://followerwonk.com
MONITORING COMPANIES, EVENTS, NEWS AND SOCIAL Sign up for email newsletters Subscribe to news and blogs by RSS where you see this symbol Follow news sites, journalists and events on social networks Follow companies on LinkedIn and other social networks Use Google Alerts so that youre always Searching http://google.com/alerts
ANY QUESTIONS? @TheSourceress @UKSourcers http://quora.com/katharine-robinson [email_address] http://uksourcers.posterous.com
RESOURCES (PART I) Using Google: Google guide: http ://googleguide.com / Advanced Search: http :// google.co.uk/advanced_search News Search: http://news.google.co.uk / Blog Search: http:// blogsearch.google.co.uk Alerts: http://google.com/alerts Google Reader: http://google.com/alerts Google Sets: http://labs.google.com/sets Finding Companies: ZoomInfo: http://zoominfo.com LinkedIn Company Search: http :// www.linkedin.com/companies Yellow Pages: http://yell.com Wikipedia: http://wikipedia.org
RESOURCES (PART II) Searching for Events: Event management sites: http://eventbrite.com http://amiando.com http://eventelephant.com LinkedIn Events: http://events.linkedin.com Facebook Events: http ://facebook.com /?sk=events Lanyrd (events attended by your Twitter network): http://lanyrd.com Social Search: http://socialmention.com http://icerocket.com Finding people on Twitter: http://followerwonk.com

More Related Content

Social Media in Recruitment - Beyond The CV

  • 1. BEYOND THE CV SOCIAL MEDIA IN RECRUITMENT KATHARINE ROBINSON @THESOURCERESS
  • 2. ARE YOU LOOKING FOR THESE?
  • 3. A survey of 120 social media users in the UK: 26% had NEVER put their CV online 17% had a totally up to date CV online somewhere.
  • 4. CAN YOU ANSWER YES TO ANY OF THESE QUESTIONS? Are you mentioned on your company website? Do you have your own website? Have you ever been quoted in the Press? Have you got a Twitter account? Do you blog? Are you on Facebook? Do you have a profile on LinkedIn? Have you ever attended an industry event?
  • 5. LETS TAKE A LOOK AT SOURCING FROM Your Target Companies News Sites Events Social Networks
  • 6. THREE PHASES OF ONLINE SOURCING 1. Map Key Sources of Info: Hiring Managers, search engines, information aggregators, Wikipedia, industry associations, specialist websites, LinkedIn, your network 2. Search Key Tools: Search engines, Twitter search apps, social search engines, people search engines 3. Monitor Key Tools: An RSS reader, email alerts, an engaged network
  • 7. TARGET COMPANIES - MAP Who to Map: Sources: Your Knowledge - Industry Associations - LinkedIn - Google Sets Zoom Info - Wikipedia - Yellow Pages What to map: Links to: Website, Social Network Presence, Company News and Blogs Info About: Industry, Size, Terminology, Departments
  • 11. TARGET COMPANIES - SEARCH Search for Employee profiles on company websites:
  • 12. PRESS/NEWS - MAP Who to map: Industry Press - Mainstream Press for articles that match your keywords - Journalists Sources: Your Knowledge - Hiring Managers - Google News Search What to Map: Links to: Websites, Social Network presence, RSS Feeds Info about: Industry specialisms, contact details, editors name
  • 14. EVENTS MAP What to Map: Conferences - exhibitions - networking - workshops Sources: Your Knowledge - Hiring Managers - Search Engines Industry Associations - LinkedIn Events - Facebook Events Lanyrd.com - Eventbrite - amiando - EventElephant What to map: Links to: Event website, social media presence Info: Dates, location, hashtag
  • 16. EVENTS - SEARCH The first 11 attendees to Connecting HR event in June 2010
  • 18. EVENTS - SEARCH http://events.linkedIn.com
  • 20. SOCIAL NETWORKS - MAP What to map: Companies - Influential People - Industry Associations News - Events - Niche networks in your industry On: LinkedIn - Twitter - Blogs - Facebook - Foursquare Quora - Ning - The list is endless
  • 22. SOCIAL NETWORKS - SEARCH A search for recruiter in the UK on http://followerwonk.com
  • 23. MONITORING COMPANIES, EVENTS, NEWS AND SOCIAL Sign up for email newsletters Subscribe to news and blogs by RSS where you see this symbol Follow news sites, journalists and events on social networks Follow companies on LinkedIn and other social networks Use Google Alerts so that youre always Searching http://google.com/alerts
  • 24. ANY QUESTIONS? @TheSourceress @UKSourcers http://quora.com/katharine-robinson [email_address] http://uksourcers.posterous.com
  • 25. RESOURCES (PART I) Using Google: Google guide: http ://googleguide.com / Advanced Search: http :// google.co.uk/advanced_search News Search: http://news.google.co.uk / Blog Search: http:// blogsearch.google.co.uk Alerts: http://google.com/alerts Google Reader: http://google.com/alerts Google Sets: http://labs.google.com/sets Finding Companies: ZoomInfo: http://zoominfo.com LinkedIn Company Search: http :// www.linkedin.com/companies Yellow Pages: http://yell.com Wikipedia: http://wikipedia.org
  • 26. RESOURCES (PART II) Searching for Events: Event management sites: http://eventbrite.com http://amiando.com http://eventelephant.com LinkedIn Events: http://events.linkedin.com Facebook Events: http ://facebook.com /?sk=events Lanyrd (events attended by your Twitter network): http://lanyrd.com Social Search: http://socialmention.com http://icerocket.com Finding people on Twitter: http://followerwonk.com