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Social Media
Integration
+1 404 790 5005
kelly.quattlebaum@globalmarcoms.com

/companies/global-marcoms

/in/kellyquattlebaum

@globalmarcoms @kquattlebaum
Kelly Quattlebaum
/globalmarcoms
President, Global Marcoms
/globalmarcoms

www.globalmarcoms.com

About Global Marcoms

? A full-service marketing and
communications company that works with
businesses to provide support for:
? Social Media (Training, Consulting, Management)
? Marketing
? PR & Communications
? Business Development

Copyright ? 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 2

About Kelly Quattlebaum

? President, Global Marcoms
? 10 years of international marketing &
communication experience
? Fluent in English, Spanish and Brazilian
Portuguese
? Public speaker and social media trainer
based in Atlanta, GA
? Specializes in LinkedIn, Twitter,
Facebook and Foursquare
? Started using LinkedIn when it came out
of beta


Presentation Information

? Tweeting live tips @globalmarcoms
? Tweet questions to @globalmarcoms
? Event hashtag #ccorp_connect
? Presentation available on the Global Marcoms
Facebook Page:
www.facebook.com/globalmarcoms


Social Media Defined

Social Media is a group of tools that
enable people to create and share
digital content while establishing and
cultivating relationships

connect | communicate | share | grow


Integrated Marketing Defined

Integrated Marketing Communications (IMC) is
an approach to brand communications where the
different modes work together to create a
seamless experience for the customer and are
presented with a similar tone and style that
reinforces the brand��s core message

Wikipedia

Social Media Integration

Social Media Integration is the act of
integrating social media activities into
the overall marketing strategy and
creating a connection between
networks



? Make sure your social media strategy
complements your overall marketing goals
and objectives
? Keep the branding and messaging consistent
throughout all platforms
? Facilitate marketing team collaboration,
remove the silos



? We will explore social media integration
between platforms and with the following
traditional marketing methods
? Print Marketing
? Email Marketing
? Website and Blog


Print Marketing

? Add social media
icons and links to
business cards


Print Marketing

? Add social media
icons and links to
business cards
? Include social media
icons and links on
printed materials
with a call to action
to connect


Print Marketing

? Add social media ? Quote Tweets from
icons and links to followers, especially
business cards endorsements
? Include social media
icons and links on
printed materials
with a call to action
to connect


Print Marketing

? Add social media ? Quote Tweets from
icons and links to followers, especially
business cards endorsements
? Include social media ? Incorporate Twitter
icons and links on handles and LinkedIn
printed materials public profile links for
with a call to action management in
to connect annual reports,
brochures

Email Marketing

? According to Get Response:
? Emails with 3 social sharing icons generated 55%
higher CTR than messages without social sharing
? Twitter most popular sharing option included in
67.2% of emails, Facebook at 62.7%

Source: http://www.getresponse.com/documents/core/pages/marketing/learning-center/product-
tutorials/social_media_integration.pdf

Email Marketing

? Add icons and links
to employee email
signatures


Email Marketing

to employee email
signatures
? Integrate newsletters
with social sharing
and follow links


Email Marketing

to employee email
signatures
? Integrate newsletters
with social sharing
and follow links
? Share newsletters on
social networking
sites

Website and Blog

? Allow visitors to
subscribe to your
social media sites
from your website


Website and Blog

? Allow visitors to
subscribe to your
social media sites
from your website
? Integrate social
sharing links into
your posts and pages


Website and Blog

? Include Twitter feed
on website and blog


Website and Blog

on website and blog
? Integrate your blog
into your website


Website and Blog

on website and blog
into your website
? Embed YouTube
videos into the pages
or posts


Website and Blog

on website and blog
into your website
? Embed YouTube
videos into the pages
or posts
? Add a newsletter
signup widget

LinkedIn

? 175 million users in
200+ countries
? Strongest tool for B2B
? HubSpot: 61% of
businesses say LinkedIn
generates most B2B leads
of social media sites
? HubSpot: 4x Twitter B2B
leads, 7x Facebook B2B

Image Source: http://bit.ly/SoMeTodayLI4x

LinkedIn

? Link to website,
Facebook and blog


LinkedIn

? Link to website,
Facebook and blog
? Connect with
Twitter, accounts
and updates


LinkedIn

? Link to website,
Facebook and blog
? Connect with
Twitter, accounts
and updates
? Integrate video on
company products
and services page
and in updates

LinkedIn

? Share video links in
status updates


LinkedIn

status updates
into your personal
profile


LinkedIn

status updates
into your personal
profile
? Send RSS News Feed
to your Group


Twitter


Twitter

? 500 million active users
? 340 million Tweets per day
? Twitter handles 1.6 billion search queries per
day


Twitter

? Include links to other
social media sites in
custom background


Twitter

custom background
? Add a link to your
website or Facebook
page (link or bio)


Twitter

custom background
? Add a link to your
website or Facebook
page (link or bio)
? Tweet links to your
YouTube videos


Twitter

? Use shortlinks to
drive people to your
online content
? Bit.ly provides
tracking


Facebook


Facebook

? 955 million users worldwide, more than half are
mobile users
? 1 in 9 people on earth use Facebook
? 50% of active users log in daily
? Average user spends 20 minutes per day on
Facebook


Facebook

? Use cover image for consistent branding


Facebook

? Add links to website,
Twitter, blog,
YouTube on About
Us page


Facebook

Twitter, blog,
YouTube on About
Us page
? Embed YouTube
channel via the
YouTube app


Facebook

Twitter, blog,
YouTube on About
Us page
? Embed YouTube
channel via the
YouTube app
? Adds tab to Timeline


Facebook

Twitter, blog,
YouTube on About
Us page
? Embed YouTube
channel via the
YouTube app
? Adds tab to Timeline
? Embed your blog

Facebook

? Integrate Twitter into
your page


Facebook

your page
? Add newsletter
signup


Facebook

your page
? Add newsletter
signup
? Share a blend of
content
? YouTube videos
? Links to website
? Blog posts
? Photos

YouTube


YouTube

? 2nd largest search engine
? More than 4 billion views per day
? 72 hours of video uploaded every minute


YouTube

? Include Twitter
handle in bio


YouTube

? Include Twitter
handle in bio
? Add links to your
blog, Twitter,
LinkedIn, Facebook
and website


YouTube

? Include Twitter
handle in bio
? Add links to your
blog, Twitter,
LinkedIn, Facebook
and website
? Put links to your
blog, website,
Facebook or Twitter
in the video

YouTube

? Include links and
Twitter handles in
the video title,
description and
comments


YouTube

? Include links and
Twitter handles in
the video title,
description and
comments
? Customize your
background to
include links to other
social sites

Summary

? Social media is powerful, harness that power
by integrating it with other tools and
traditional marketing
? Leverage the power of your networks by tying
them all together


Questions?
Thank You!

Kelly Quattlebaum
President, Global Marcoms
Tel: +1 404 790 5005
kelly.quattlebaum@globalmarcoms.com
@kquattlebaum @globalmarcoms
www.linkedin.com/in/kellyquattlebaum

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Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Kelly Quattlebaum, Global Marcoms

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Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Kelly Quattlebaum, Global Marcoms

Editor's Notes