Social Media Intro
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Social media is defined as activities that integrate technology, social interaction, and sharing various types of digital content. It accounts for about 10% of total internet usage and visiting social sites has become the fourth most popular online activity. The top social media platforms include Facebook with over 1 billion users, Twitter with over 300 million tweets per day, and Pinterest with over 1.5 million daily unique users. To effectively utilize social media, companies should focus on conversations and engagement with customers, think of social media as a dialogue rather than a monologue, and measure the results of their social media strategy and efforts.
Social Media Intro
- 2. Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. Its also a fancy way to describe the zillions of conversations people are having online 24/7.
- 3. Why should l care - REASONS Because time spent on social networks is growing at 3X the overall Internet rate, accounting for ~10% of all Internet time Because 2/3 of the global internet population visit social networks daily Because visiting social sites has now become the 4th most popular activity ahead of personal e-mails Because Social Media is like word of mouth activity Because, friends are forced to be reckoned with social media
- 4. Social Media Platforms & Stats 5,000,000,000 1382% - monthly 100 million - 5 million users, and is number of minutes growth rate from users across rapidly growing. spent each day January to February the globe 2009. Nearly 1.5 million 1,000,000,000 3,000,000 - average 56% - users unique users visit Amount of content number of Tweets are from Pinterest daily (web per day outside US links, news, stories, 15 millions - Active 15 minutes - Avg users time spent by a visitor blog, posts, notes, on the site photos, etc.) Shared weekly
- 5. Few Other Platforms & Stats 13,000,000 100,000,000 The number of videos viewed articles available per day on Wikipedia. 490 million 85,000 unique users contributors 24.2 million 4 billion+ images unique users 3,000 images are 11.6 billion page uploaded every views minute 50,000 new users daily
- 6. Define Social This has to be more obvious than with Media Strategy email. Your company has a chance to turn its email list into a two-way Start Thinking communication. Conversations, I nitiations, Engag Example: ments "We want to talk to you, "they say. "But we don't want to hear back from you. Unless you want to place an order, and if so click here. ITS SUPPOSED TO BE A DIALOGUE - NOT A MONOLOGUE
- 8. How to Move Forward Public Relations - The state of the relationship between the public and a company or other organization or a famous person Customer Service - is the provision of service to customers before, during and after a purchase Loyalty Building - Giving or showing and strengthen constant support or allegiance to a person or institution or organization Collaboration - action of working with someone to produce or create something OR Team Work Networking - Connect as or operate with a network with people or comunity Thought Leadership - innovative ideas Customer Acquisition direct goal of acquiring new customers without thinking to make profit
- 9. Heres What U Need To Do: 3 Golden Rules RULE #1: LISTEN RULE #2: ENGAGE RULE #3: MEASURE