Social Media - Jan 4, 2012
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This document provides an overview of social media platforms and strategies for businesses to utilize social media effectively. It discusses the major platforms, trends in mobile and local social media, developing a strategic plan, and tips for using key platforms like LinkedIn, Twitter, Facebook, Google+, and blogging. The document aims to guide businesses through developing the best social media strategy.
![Links to Me http:// www.hagenbusiness.com /blog/ http://carolhagen.wordpress.com www.linkedin.com/in/carolhagen [email_address] 602-570-7289 @carolhagen https://plus.google.com/u/0/103099583052997160382/about](https://image.slidesharecdn.com/socialmediajan42012-13257720313933-phpapp02-120105080458-phpapp02/85/Social-Media-Jan-4-2012-37-320.jpg)
Social Media - Jan 4, 2012
- 1. Make the Most of Social Media in Your Business Guiding you thru the SM Maze to Develop Your Best Strategy 1/4/12
- 2. Social Stats Facebook 800M worldwide LinkedIn 135M worldwide Twitter 8% of US population Google+ - fastest growing and +1 benefits YouTube Google owned 3 billion views/day (70% outside US)
- 3. NeuroMarketing Pictures FlickR, Picasa Videos YouTube, Screenr, MailVu Recommendations/Testimonials Emotions & Subconscious Brain fluence by Roger Dooley
- 4. Forresters 4-Step Approach to set Social Strategy
- 5. Where is Your Audience? B2B LinkedIn Techies in Google+ & Twitter B2C (services) Facebook & G+ Remember 93% of all on-line business opportunities begin with a search
- 6. 3 Trends Mobile Pulse, Currents, Flipboard Local Social Your website or Hub must be optimized with these trends in mind Content submission with FeedBurner, FeedBlitz, NetworkedBlogs, BlogCatalog
- 7. Know Your Keywords Words Pictures Messages Storytelling not traditional Selling InBoundWriter.com
- 8. Strategic Plan Who What Where When LinkedIn/Twitter Peak (lunchtime) Facebook (breakfast/after work/weekends) Business Blog (weekends & lunchtime)
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- 10. Editorial Calendar & Activity Blog 1-5x/week Update Status in LI 1-2x/week Share content in Groups 1/mo? Be helpful - daily Tweet 5x/day, RT or mention others- avoid selling Comment- other Blogs, Group Discussions, etc Keyword focused! Inbound attraction
- 11. LinkedIn Headline Website URLs Vanity URL email signature Summary, Specialties keywords Groups Applications-Wordpress, 際際滷share, Box.net, Google Presentations, Reading List by Amazon Company Profile with Products/Services
- 12. Is Your LinkedIn Profile Effective?
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- 19. Twitter Twitter is Worldwide but has options to send to just your connections, or privately. Twitter Search Keywords, Hashtags Follow keyword Top Influencers Find local followers HootSuite, MarketMeSuite or Tweetdeck Share, Compliment, Retweet, Repeat
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- 23. What Makes A Good Tweet? Headline Top 10, How to, etc Hashtags - #business #iPad #yourkeyword Hyperlink to more content Always give credit to the original author mention their twitter handle either: RT @carolhagen or via @carolhagen to attract the author to you.
- 24. What makes a Good Tweet?
- 25. Facebook Timeline Use pictures, videos or hyperlinks Over 5000 potential friends FB Page Custom Landing Page Incorporate Blog Consider Ads
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- 28. Be helpful
- 30. Laugh & Be Human All work & No Play makes you appear boring
- 31. Google+ Circles - message targeted groups Hangouts 10 way video conf call +1 on more websites than FB Likes Edit your posts Control of 5 picture series for profile G+ Company Page fills search results +1s impact SEO rankings
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- 36. Blogging Benefits Good Content generates inbound marketing Search engines Social sites & people see good content as influential. Keyword rich content Expert Status Options: Wordpress, Tumblr, Blogger
- 37. Links to Me http:// www.hagenbusiness.com /blog/ http://carolhagen.wordpress.com www.linkedin.com/in/carolhagen [email_address] 602-570-7289 @carolhagen https://plus.google.com/u/0/103099583052997160382/about