Social media – keys to success
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Presentation to the membership of the National Aging in Place Council. The benefits of your company being on Twitter, Facebook, and LinkedIn. Social media statistics, metrics, and advice on how to maximize reach.
Social media – keys to success
- 1. Social Media – Keys to Success 2014
- 2. Agenda • LinkedIn – – – – Personal Business Groups Connections • Twitter – Education – Promotion • Facebook – Likes – Posts – Advertising
- 3. Social Media is Critical for Professionals
- 4. Small Business - Use of Social Medial
- 5. Social Media reaching more Americans
- 7. Growth in SM use is greatest for people over 45
- 8. Twitter and LinkedIn still growing rapidly
- 9. About LinkedIn • • • • Launched in May, 2003 The Top site for professional networking 253 Million users in over 200 countries Every second, 2 new users join LinkedIn
- 10. The Uses of LinkedIn • Recruiting • Staying in touch with contacts • Job Search • Education • PR & Advertising • Networking • News
- 11. Creating a Profile • • • • Add a professional picture Add skills – helps with endorsements Include links to presentations, brochures, websites Include Volunteer Activities and Educational Background ***Refresh your profile every few months to take advantage of new features of LinkedIn***
- 12. Building Connections • Consider various segments of Connections (college, high school, industry, competitors, personal friends) • Tag each connection with a category • Find Groups that are of interest (alumni groups, industry groups) • Follow Companies (former employers, prospective employers, recruiting firms, competitors, charities, associations) • Follow People (Industry Experts)
- 13. Demonstration
- 14. About Twitter • Launched – July 2006 • 231 Million registered users
- 15. Twitter as a growing source of news “Twitter news consumers tend to be more educated than the general population and than Facebook news consumers. Fourin-ten (40%) Twitter news consumers have at least a bachelor’s degree, compared with 29% of the total population and 30% of Facebook news consumers. Close to half, 45%, of Twitter news consumers are 18-29 years old.”
- 16. Top Reasons to use Twitter for Business • • • • • • • • • Connect with Customers Branding Customer Feedback Marketing Promotion of Events News Follow Competitors Education Share Articles
- 17. About Facebook • Launched in 2004 • 1 Billion active users
- 18. Facebook for Business • • • • Branding Announcements Promotion Education It’s all about the LIKE Button.....
- 19. What do Facebook users “Like”?
- 20. Building a Company Page
- 21. Questions