Social Media Marketing 101
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This document provides an overview of social media and how businesses can use various social media platforms for marketing purposes. It defines social media and discusses why businesses should use social media marketing. It then covers setting up pages on top Nigerian platforms like Facebook, Twitter, Google Plus and tips for driving engagement and sales. Key metrics for measuring progress on each platform are also outlined. The document aims to help businesses harness social media tools to build their brand, engagement, sales and loyalty.
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Social Media Marketing 101
- 1. WHAT IS SOCIAL MEDIA & HOW YOU CAN HARNESS ITS TOOLS TO BUILD BRAND ENGAGEMENT, SALES & LOYALTY.
- 2. TABLE OF CONTENT • What is Social Media? • Why Use Social Media as a tool for marketing • Top Social Media Platforms • How To Choose Which Platforms To Use • Tips For Driving Engagement & Sales • How To Measure Progress
- 3. What Do You Think When You Hear Social Media?
- 4. Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.
- 5. In simple terms, SOCIAL MEDIA is a conversati on supported by online tools.
- 6. SOCIAL MEDIA MARKETING The process of gaining traffic, attention and interaction with customers through social media.
- 7. Why Should You Care About Social Media? • Social media is now the top online activity, beating porn and personal e- mail. • Two-thirds of the world’s population visits social networking websites. • Millions of people are constantlycreatingcontent for the social networks. • The online and social media world has become the most influential source in helping consumers make their purchasing decisions. • Social media is free.
- 8. Social Media Terms • Social Network: web based platform which allows users to construct a personal or professional profile from which to share news and data and connect with other users. • Friends: mutual connections made on social networks where data and updates are exchanged. • Followers: non-mutual connections to which data and updates are ascribed. • Status Updates: updating your personal or business pages on social networks with your current interest, concern or comment. • Shares: re-posting content from a fellow user to make it visible to the friends within your social network. • Likes: a simple way for users to share their approval or endorsement within their social network.
- 9. Top Social Media Platforms In Nigeria • Facebook • Twitter • Google Plus • Instagram • Youtube • Blogspot • Wordpress • Pinterest
- 11. Setting Up A Facebook Page
- 12. Setting Up A Facebook Page
- 13. Setting Up A Facebook Page
- 14. Setting Up A Facebook Page
- 15. Setting Up Facebook Admin Roles
- 17. Facebook Insight Metrics* Overview A snapshot of recent Page activity. There's also a Pages to Watch section, so you can see how businesses like yours are using their Page. Likes A breakdown of total Page likes and whether they came from reach or adverts. Reach How many people have seen your post and how they saw it, either through other friends or adverts. Visits How many people have visited your Page and which sections they're looking at. Posts Insights into your audience. See when people are online most, the types of posts they like and their engagement rate. People The demographics of people who see your posts, how many people were engaged and how many checked in to your business. *When you understand your audience, yourPage can be more effective.
- 19. Setting Up A Twitter Page
- 20. Setting Up A Twitter Page
- 21. Breakdown Of A Tweet
- 22. BREAKDOWN OF A TWEET Twitter Feed: The list of tweets from people you are following Followers: Subscribers who receive your tweets in their twitter Feed. Retweet: Forwarding a tweet to your followers. Direct Message: A 140 character private message sent between two users. @Username: A handle to identify a particular user. # (Hashtag): A way to organise a conversation on Twitter List: A Category of people you follow and their tweets
- 24. Setting Up A Google Plus Page
- 25. Setting Up A Google Plus Page
- 26. Setting Up A Google Plus Page
- 28. How Do You Decide Which Platforms Will Work For Your Store? 1. Your Target Market 2. Your goals
- 29. Your Target Market • Which social networks does your target market use the most? • Which social networks would you be able to communicate best with your target market?
- 30. WHAT ARE YOUR GOALS? • BusinessGoals: lead generation, sales, cost reduction • Customer Service Goals: satisfaction,referral, repeat business • Product Goals: product research, design, enhancement • Communication Goals: communicating brand personality, reputation management • Marketing Goals: branding, awareness, engagement, response, lead generation, conversion
- 31. Top Social Media Marketing Tips • Choose the right platform. • Post timely. • Use images • Build a relationship. • Make them feel special • Don’t entertain the trolls. • Optimize your social media profiles. • Make it easy to share. • Write like you speak. • Build business alliances • Strike a personal/professional balance
- 35. Remember… Social media marketing success is a marathon – not a sprint.
- 36. Thank You.