![Thank you For more information Jaroslav Kalvoda, MSc. Phone: +420 724 300 978 (EU) Phone: 650-319-5328 (US) [email_address]](https://image.slidesharecdn.com/socialmedia15-12719235213772-phpapp01/85/Social-Media-Marketing-40-320.jpg)
Social Media Marketing
- 1. Social Media Marketing & Monitoring Jaroslav Kalvoda, MSc. April 21, 2010
- 2. Resources Java One 2009 Oracle Open World 2009 ETL Program at Stanford University Keeping Current in Life Sciences, UC Berkeley Facebook Spring Techtalk, Dave Fetterman, UC Berkeley National Initiative for Technology Mediated Social Participation, Ben Schneiderman, University of Maryland Social Media Marketing, Lorrie Thomas, UC Berkeley, Web Marketing Therapy
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- 4. Internet in Europe Children in France spend 450 hours a year communicating with their parents, 650 hours with teachers and 1500 hours a year on the Internet. According to Parent Association in France Pavel Vichtera Project Coordinator N叩rodn鱈 centrum bezpenj邸鱈ho Internetu Czech Republic
- 5. Social Media User-generated-content Bulletin Boards, Message Boards Internet Forums, Blogs Wikis Social Networks Podcasting Digital Video Photography News Media Forums
- 6. CMR instead of CRM Thomas Hamele, DAB Bank CRM: Bank initiates contact and address its client CMR: Customer starts interaction Not hunting but networking 1. Action 2. Reaction 2. Reaction 1. Action
- 7. Social Media as Sales Channel Andrea Schwarzenbach, Alaska Airlines Social Media as single Sales Channel CoTweet Monitoring of 24 Social Media resources Real Life Complaint Saving Reputation
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- 19. Reporting Trend Comments Negative Comments Opportunity Comments
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- 23. Reporting
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- 25. Branding Negative Comments Branding Response Approved Response Recommended Response Negative Comments
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- 27. The rooms are small. Also, we were disturbed by the dull, repetitive thud, thud, thud from the ball room three floors below. Theoph, Switzerland We have just had a lovely two weeks at this hotel and would recommend it for couples looking for a quiet and relaxing holiday Pasaric, Hampshire Thank you for the review and sorry that we failed to meet your expectation. I am sorry you did not report these issues during your holiday as we always have many upgradable rooms available. Martin Rogers, General Manager of Hilton Taba Resort
- 28. The rooms are small. Also, we were disturbed by the dull, repetitive thud, thud, thud from the ball room three floors below. Theoph, Switzerland we stayed in the main building and although we had initial issues with our room, this was soon upgraded without question. Pasaric, Hampshire Thank you for the review and sorry that we failed to meet your expectation. I am sorry you did not report these issues during your holiday as we always have many upgradable rooms available. Martin Rogers, General Manager of Hilton Taba Resort
- 29. Branding
- 30. Selling Opportunity Comments Opportunity Comments Approved Response Recommended Response Selling Response
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- 32. Selling
- 33. Chat with AT&T Operator Jaroslav: Hi Mich, I am European coming to SF Bay Area four times a year. Do you sell sim cards with US cell phone number to be ready for my cell phone? Mich: We sell them, however you would want to visit a local store to purchase them as they are not sold online. 油 Jaroslav: OK, what is the program like? What is the monthly charge? I need phone mostly for incoming calls.
- 34. Chat with AT&T Operator Mich: Since you do not have a social security number, it would have to be a Prepaid Go Phone account. 油 Mich: We have two options. 油On Pay As You Go, you can choose from either the flat rate of $.25 per minute for any call you make or receive for both local and long distance calls. 油The other option is the unlimited mobile to mobile service where you are charged $1 fee per day, each day that phone is used for calls, and only $.10 per minute for calls to non-AT&T customers. Mich: The 2nd prepaid option is the Pick your Plan is similar to a regular monthly plan but without a contract. It is billed every 30 days from a checking account or credit card. 油They range from $29.99/month with 200 anytime minutes and go as high as $69.99/month with 650 anytime minutes, unlimited nights and weekends and unlimited mobile to mobile between AT&T customers. Jaroslav: It is easy, thank you. Is there any activation fee? Mich: For the non-contract accounts there would be no activation charges. Jaroslav: How about the phone number? Is it differnet cell phone prefix if I buy it in San Francisco or in Palo Alto? Mich: It would be the prefix for the area that you purchased it in. 油If you want a different area, just call customer care to request it. 油 Jaroslav: Ok, is there any shop in Palo Alto? Mich: Yes, there are. 油I will send you the Store Finder link. 油 Mich: Please click here to locate stores in your area. Mich: http://www.wireless.att.com/find-a-store/ Jaroslav: Thank you, you have been very helpful.
- 36. US National Priorities SMS A lert : Hight School Crime Reporting : Earthquakes and Storms Reporting : Local Incidents ( www.watchjeffersoncounty.net ) Recovery: Connected Giving ( www.katrinasangels.org ) Community Safety: Abducted Children ( www.missingkids.com , www.amberalert.gov ) Health and Healthcare ( www.patientslikeme.com ) Serve.gov: Voluntary Service OpenData.gov + Recovery.gov (Track the Money)
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- 39. Resume You are what you publish and is published about you Watch the social media for Trend comments, to design your products/services Negative comments, to support your brand Opportunity comments, to sell your products/services Companies do not sell things, people sell things Social media is about human beings not just robots Remember: Credibility, Usability, Visibility, Sell-ability May 4 May 25 socialmediasummit10.com
- 40. Thank you For more information Jaroslav Kalvoda, MSc. Phone: +420 724 300 978 (EU) Phone: 650-319-5328 (US) [email_address]
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