Social Media Marketing Capstone
•
0 likes•586 views
This document is a certificate confirming that Shamik Ghosh successfully completed an online Social Media Marketing Specialization. The specialization consisted of 6 courses covering topics such as the importance of social media, engagement strategies, marketing tactics, and developing a social media campaign. The specialization taught how to match social media strategies to markets to profitably grow a business using various social platforms and targeted content.
Social Media Marketing Capstone
- 1. 6 Courses What is Social? The Importance of Listening Engagement & Nurture Marketing Strategies Content, Advertising & Social IMC The Business of Social Social Marketing Capstone Project Professor Randy Hlavac Medill School of Journalism, Media, Integrated Marketing Communications Northwestern University March 26, 2016 SHAMIK GHOSH has successfully completed the online, non-credit Specialization Social Media Marketing In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Verify this certificate at: coursera.org/verify/specialization/5SRKHXEJ5U7L