Social media marketing for events
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Social media requires understanding your audience, engaging them through relevant content like images and questions, and rewarding advocates to grow your reach. Women are more engaged in social media than men, more likely to comment and share. The key is listening to what your audience cares about and providing value through entertaining, useful content that encourages interaction.
Social media marketing for events
- 2. Social Media is Pervasive
- 3. Number of users on top social networking sites
- 4. Social networks come and go
- 5. How to convince and convert people within social media: Know your audience Grow your audience Engage Identify and reward advocates
- 6. User activity by gender:
- 7. Women are more likely to share Men and women are almost equally present on social network sitesHowever Women outpace men in social media engagement 5 to 1 Women are 50% more likely to comment on a post Women are 80% more likely to share something on your fan page with their friends
- 8. Social media channels are not your bullhorn Social media requires listening skills Whos talking about you? What do they think of you? What do they care about?
- 9. Know your audience Who are they? What do they care about? What motivates them? Where do they tend to go? Who would they associate with/who are their friends and influencers?
- 11. Offer them a reason to Like you
- 12. Why people like or follow brands They joined for a chance to win You offered them something (like a discount or sales promo) They know someone who invited them They are already a customer or member They are an employee or part of the organization They are a competitor
- 13. Engage your audience All engagement begins with a great story
- 14. Engagement means Action Like Pictures Follow Polls Share Video Ask for input Questions Ask them to retweet or share Ask them to invite friends
- 15. Provide good content Evokes emotion Uses humor Teaches them something useful Calls them to action (tweet, share, blog, repost)
- 17. Images and graphics will get you the most interaction with fans
- 18. Great pics and how-tos using pics Know their audience Tons of engagement
- 19. Reward your audience Offers Discounts Giveaways Good content
- 20. Identify and reward the advocates People with lots of followers/fans People with online influence (Klout) Super fans of your brand/event
- 21. Engagement for events Invite
- 22. Ask for input
- 23. Provide shareable content leading up to the event Pictures Video Good stories How-tos Discounts Offers Prizes
- 24. Ask advocates to participate Share on social media channels Blogger networks Press
- 26. In summary Social media is about Knowing your audience Giving them things they want Engaging them in a way that makes sense for what you are promoting Rewarding them for promoting you
- 27. Social media should Add value Be about your audience Be sharable Be social