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Social Media Marketing Management Plan

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Michael Rafferty
Michael Rafferty

This document outlines a social media marketing management plan. It discusses key social media statistics, questions to consider before building a strategy, goals and monthly activities, and pricing for bronze, silver and gold social media management plans on various platforms like Facebook, Twitter, LinkedIn, Pinterest, Reddit, Digg, YouTube, Flickr, Google+, and more. The strategies aim to help companies maximize their results from social media by developing customized plans and ongoing communication.

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SOCIAL MEDIA MARKETING MANAGEMENT PLAN Mike Rafferty
THERE ARE MANY CHOICES! WE WILL FIND THE BEST PLATFORMS TO PROMOTE YOUR BRAND Social Media Landscape
SOCIAL MEDIA COMMUNICATION Social Media Landscape
Social Media by the Numbers 36% of social media users post brand-related content 2 out of 3 social media users believe Twitter influences purchases 50% of people follow brands in social media 75% of companies now use Twitter as a marketing channel 60% of employees would like help from employers to share relevant content 40% of companies admit to having no training or governance of social media 41 percent of the class of 2011 used social media in their job search 38% of CEOs label social media a high priority, and 57% of businesses plan to hike their social media spend in 2012 One in three small businesses are now using social media 89 percent of agencies said they would use Facebook to advertise for their clients in 2012 – either by purchasing ads, creating pages, or other methods of engagement 39% of agencies said they would focus on Twitter, 36% YouTube, 21% LinkedIn and 18% Google+ Posts from Facebook pages with 10,000 fans reach 30 percent to 40 percent of their fans, posts from pages with 100,000 fans reach 20 percent to 30 percent of their fans and posts from pages with 1,000,000 or more fans reach 10 percent of their fans 2012 Social Media Statistics
Questions to Ask What do you want to achieve? How much time do you have? Who is your audience and where are they? What are your competitors doing What are the current trends in your marketplace? What strengths does your business have? Weaknesses? What opportunities are there, or threats? What is your budget? What does success look like? Questions to Ask Before Building a Strategy
HOW WE DO IT! Social Media Management
Social Media Marketing refers to the process of gaining website traffic or attention through social media sites. One size does not fit all, so plans are customized for your brand. Communication and discussions and ongoing interaction is the most important part of social media strategies. Our goal is to help companies develop a social media blueprint so that they can maximize their results from using these online applications. Develop a business model and goals that adhere to and you need to apply the same structure and line of thinking when using social media applications. Developing a business model and goals that adhere to and you need to apply the same structure and line of thinking when using social media applications. A strategic plan brings to life the advantages and benefits that many other businesses have seen from implementing the right strategies on social platforms. The Strategy
Monthly Goals •Create the social media strategy •Plan social media campaigns •Manage social media campaigns and day to day activities •Manage presence in social networking sites •Brand advocacy •Community outreach •Seed content into social networks •Upload videos •Develop benchmark metrics to measure the results of social media programs •Analyze and evaluate social media campaigns and strategies •Report on effectiveness of campaigns •Monitor trends in social media •Monitor the activities of main competitors in social media •Monitor social space for brand and related topics and conversations Goals and Monthly Activities
Platform Bronze Silver Gold Rates $300/Month $450/Month $600/Month Facebook    Facebook posts per month inc- 10-15 16-25 26-35 responses to conversation Facebook Promotions X 2 4 Facebook Business Page Design X 1-page 2-page Geo Targeting Fans (Like) X   Track Facebook Statistics    Twitter    Tweets (Twitter Updates) per Month 20-35 36-40 41-60 Increase Twitter Followers X   Twitter Background Design or Custom X   Page Brand Mention Notification X   Responding to Mentions X   Keyword Tracking    Response to New Followers    Twitter Statistics    LinkedIn    LinkedIn Profile Creation    LinkedIn Company Page    LinkedIn Company Updates X      LinkedIn Statistics Pinterest X   X 10 20 Posts/Pictures X   Reddit Pricing and Plans
X 10 20 Posts/Updates Digg X   X 10 20 Posts/Updates YouTube X   Video Posts Delivered by Client X 5 8 Flickr X   Flickr- Adding and updating your photos X   Google + X   Google + Page Creation X   Google + Post per month X 10 20 Google + Circle Adding X X 15 RSS Feed X   RSS Distribution X   Setup for all Platforms $400/ $400/ $400/ Pricing and Plans

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Social Media Marketing Management Plan

  • 1. SOCIAL MEDIA MARKETING MANAGEMENT PLAN Mike Rafferty
  • 2. THERE ARE MANY CHOICES! WE WILL FIND THE BEST PLATFORMS TO PROMOTE YOUR BRAND Social Media Landscape
  • 3. SOCIAL MEDIA COMMUNICATION Social Media Landscape
  • 4. Social Media by the Numbers 36% of social media users post brand-related content 2 out of 3 social media users believe Twitter influences purchases 50% of people follow brands in social media 75% of companies now use Twitter as a marketing channel 60% of employees would like help from employers to share relevant content 40% of companies admit to having no training or governance of social media 41 percent of the class of 2011 used social media in their job search 38% of CEOs label social media a high priority, and 57% of businesses plan to hike their social media spend in 2012 One in three small businesses are now using social media 89 percent of agencies said they would use Facebook to advertise for their clients in 2012 – either by purchasing ads, creating pages, or other methods of engagement 39% of agencies said they would focus on Twitter, 36% YouTube, 21% LinkedIn and 18% Google+ Posts from Facebook pages with 10,000 fans reach 30 percent to 40 percent of their fans, posts from pages with 100,000 fans reach 20 percent to 30 percent of their fans and posts from pages with 1,000,000 or more fans reach 10 percent of their fans 2012 Social Media Statistics
  • 5. Questions to Ask What do you want to achieve? How much time do you have? Who is your audience and where are they? What are your competitors doing What are the current trends in your marketplace? What strengths does your business have? Weaknesses? What opportunities are there, or threats? What is your budget? What does success look like? Questions to Ask Before Building a Strategy
  • 6. HOW WE DO IT! Social Media Management
  • 7. Social Media Marketing refers to the process of gaining website traffic or attention through social media sites. One size does not fit all, so plans are customized for your brand. Communication and discussions and ongoing interaction is the most important part of social media strategies. Our goal is to help companies develop a social media blueprint so that they can maximize their results from using these online applications. Develop a business model and goals that adhere to and you need to apply the same structure and line of thinking when using social media applications. Developing a business model and goals that adhere to and you need to apply the same structure and line of thinking when using social media applications. A strategic plan brings to life the advantages and benefits that many other businesses have seen from implementing the right strategies on social platforms. The Strategy
  • 8. Monthly Goals •Create the social media strategy •Plan social media campaigns •Manage social media campaigns and day to day activities •Manage presence in social networking sites •Brand advocacy •Community outreach •Seed content into social networks •Upload videos •Develop benchmark metrics to measure the results of social media programs •Analyze and evaluate social media campaigns and strategies •Report on effectiveness of campaigns •Monitor trends in social media •Monitor the activities of main competitors in social media •Monitor social space for brand and related topics and conversations Goals and Monthly Activities
  • 9. Platform Bronze Silver Gold Rates $300/Month $450/Month $600/Month Facebook    Facebook posts per month inc- 10-15 16-25 26-35 responses to conversation Facebook Promotions X 2 4 Facebook Business Page Design X 1-page 2-page Geo Targeting Fans (Like) X   Track Facebook Statistics    Twitter    Tweets (Twitter Updates) per Month 20-35 36-40 41-60 Increase Twitter Followers X   Twitter Background Design or Custom X   Page Brand Mention Notification X   Responding to Mentions X   Keyword Tracking    Response to New Followers    Twitter Statistics    LinkedIn    LinkedIn Profile Creation    LinkedIn Company Page    LinkedIn Company Updates X      LinkedIn Statistics Pinterest X   X 10 20 Posts/Pictures X   Reddit Pricing and Plans
  • 10. X 10 20 Posts/Updates Digg X   X 10 20 Posts/Updates YouTube X   Video Posts Delivered by Client X 5 8 Flickr X   Flickr- Adding and updating your photos X   Google + X   Google + Page Creation X   Google + Post per month X 10 20 Google + Circle Adding X X 15 RSS Feed X   RSS Distribution X   Setup for all Platforms $400/ $400/ $400/ Pricing and Plans