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Social media marketing plan for nintendo 3 ds

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Rita Shi

This document outlines a social media marketing plan for Nintendo 3DS. It analyzes Nintendo's current social media presence and identifies weaknesses like not utilizing these channels fully. The proposed plan is to engage fans more on Facebook, Twitter and blogs by hosting competitions and discussions. It also suggests internal social media for employees. The overall goals are to better understand customers, motivate fans and turn them into advocates through active conversations and support across different social media platforms.

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Social Media Marketing Plan for Nintendo3DS
Current Social MediaIn UseOfficial Website http://www.nintendo.com
Social media marketing plan for nintendo 3 ds
Social media marketing plan for nintendo 3 ds
Social media marketing plan for nintendo 3 ds
Nintendo 3DS Facebook Page
Social media marketing plan for nintendo 3 ds
Always Like This?Sentiment 3:1 5:1Reach 33% 42%Passion 27% - 35%
Google Insight SearchThe day when 3DS was released
Strengths & WeaknessesHaving a large fan group, most of whom are young people aging from 6 to 34Already created buzz onlineDid not utilize social media as a marketing tool - Facebook didnt provide enough posts - Blog and Twitter are doing the same thing
SolutionReference Case: Mini CooperUse Facebook marketing to its own customers Use Twitter to catch more attention of people who stand in the middle of the funnelReference Case: Ernst & Young Talking in social networksUse blog to release news to customers about new gaming devices, new games, and future steps of Nintendo Company
How?BLOGContinue to use the official Nintendo 3DS blogTo add as many as possible followers in order to let people know about Nintendos latest newsAlso to follow its fans blogs and the blogs which mentioned NintendoTo post news regularly and update the blog everydayTo search news relate to Nintendo and repost them on this blogReasonBlog, not like Facebook or Twitter, is able to post long articles. News posted on a blog can be in a very detailed way so that things can be elaborated clearly to give viewers a better and insightful understanding
How?FACEBOOKLaunch specific conversations/discussions such as what is your favorite game on 3DS?Make a real life competition to motivate gamers - Be the 1st one to find the way leading to the cannon in world 5 which can send you directly to world 8, only top 100 will be rewarded! Competitors should post both words and pictures to prove that he/she really finds it. This can be applied to any other RPG model games - In Mario Karts, who is the fastest one to finish a competition in map 3? People who finish this line within 140 will get a Nintendo Star on his/her Facebook. Hurry up! This can be applied to any other timing-needed games
How?FACEBOOK (cont.)ReasonActive Nintendo gamers especially its hard core fans and let them keep talking about Nintendo. Change them into Nintendos word or mouth machinesUse as many as possible alive word or mouth machines marketing to the group standing in the middle of the funnelDispel the doubts like is Nintendo game fun?
How?TWITTERSpecific conversations and real life competitions can also be applied to TwitterTo set up VOTE for Nintendo 3DS next game to be releasedReasonIts easier for Twitter to set up a vote because what voters need to do is to @Another way to draw the middle-funnel-standing group in case that there are no games that attract them enoughMost voted choice will be Nintendos future choice, making people feel that they are carefully listened to
How?ForumContinue having a Chat
Use Forum as a place to do customer service - To provide technique supporters on line for gamers - Returns and retails can be done as wellReason
In a forum, questions can be answered and discussed in the specific clear way
A perfect customer service can greatly enhance Nintendos word of mouth
Marketing Inside NintendoTo build an internal website for staff to feel free to share their ideas and thoughtsTo make employees be able to devote more for NintendoCustomers care more of what the employees say about their company than the company itself doesReference Case Bell Canada built ID-ah!
ConclusionFive Objectivesin Tapping The Groundswell1. Listening2. Talking3. Energizing4. Supporting5. Embracing
ConclusionListeningSocial Media Tools - Social Mention - IceRocket Real Time Search - Google InsightGoal - Have a better understanding of customers - Seek customer insights for use in marketing & development (Groundswell Page 68)
ConclusionTalking & EnergizingSocial Media Tools - Blog - Facebook - Twitter - Game ForumGoal - Motivate customers - Change core fans into word of mouth machines - Get more and better word of mouth
ConclusionSupportingSocial Media Tools - Blog - Facebook - Twitter - Game ForumGoal - Let customers support each other in the online world - Customers who support and who get support can have a natural affinity for each other
ConclusionEmbracing- Use Nintendo fans help to design a future plan - This is the step that only after Nintendo has succeeded with one of the other four goal already (Groundswell Page 69)

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Social media marketing plan for nintendo 3 ds

  • 1. Social Media Marketing Plan for Nintendo3DS
  • 2. Current Social MediaIn UseOfficial Website http://www.nintendo.com
  • 8. Always Like This?Sentiment 3:1 5:1Reach 33% 42%Passion 27% - 35%
  • 9. Google Insight SearchThe day when 3DS was released
  • 10. Strengths & WeaknessesHaving a large fan group, most of whom are young people aging from 6 to 34Already created buzz onlineDid not utilize social media as a marketing tool - Facebook didnt provide enough posts - Blog and Twitter are doing the same thing
  • 11. SolutionReference Case: Mini CooperUse Facebook marketing to its own customers Use Twitter to catch more attention of people who stand in the middle of the funnelReference Case: Ernst & Young Talking in social networksUse blog to release news to customers about new gaming devices, new games, and future steps of Nintendo Company
  • 12. How?BLOGContinue to use the official Nintendo 3DS blogTo add as many as possible followers in order to let people know about Nintendos latest newsAlso to follow its fans blogs and the blogs which mentioned NintendoTo post news regularly and update the blog everydayTo search news relate to Nintendo and repost them on this blogReasonBlog, not like Facebook or Twitter, is able to post long articles. News posted on a blog can be in a very detailed way so that things can be elaborated clearly to give viewers a better and insightful understanding
  • 13. How?FACEBOOKLaunch specific conversations/discussions such as what is your favorite game on 3DS?Make a real life competition to motivate gamers - Be the 1st one to find the way leading to the cannon in world 5 which can send you directly to world 8, only top 100 will be rewarded! Competitors should post both words and pictures to prove that he/she really finds it. This can be applied to any other RPG model games - In Mario Karts, who is the fastest one to finish a competition in map 3? People who finish this line within 140 will get a Nintendo Star on his/her Facebook. Hurry up! This can be applied to any other timing-needed games
  • 14. How?FACEBOOK (cont.)ReasonActive Nintendo gamers especially its hard core fans and let them keep talking about Nintendo. Change them into Nintendos word or mouth machinesUse as many as possible alive word or mouth machines marketing to the group standing in the middle of the funnelDispel the doubts like is Nintendo game fun?
  • 15. How?TWITTERSpecific conversations and real life competitions can also be applied to TwitterTo set up VOTE for Nintendo 3DS next game to be releasedReasonIts easier for Twitter to set up a vote because what voters need to do is to @Another way to draw the middle-funnel-standing group in case that there are no games that attract them enoughMost voted choice will be Nintendos future choice, making people feel that they are carefully listened to
  • 17. Use Forum as a place to do customer service - To provide technique supporters on line for gamers - Returns and retails can be done as wellReason
  • 18. In a forum, questions can be answered and discussed in the specific clear way
  • 19. A perfect customer service can greatly enhance Nintendos word of mouth
  • 20. Marketing Inside NintendoTo build an internal website for staff to feel free to share their ideas and thoughtsTo make employees be able to devote more for NintendoCustomers care more of what the employees say about their company than the company itself doesReference Case Bell Canada built ID-ah!
  • 21. ConclusionFive Objectivesin Tapping The Groundswell1. Listening2. Talking3. Energizing4. Supporting5. Embracing
  • 22. ConclusionListeningSocial Media Tools - Social Mention - IceRocket Real Time Search - Google InsightGoal - Have a better understanding of customers - Seek customer insights for use in marketing & development (Groundswell Page 68)
  • 23. ConclusionTalking & EnergizingSocial Media Tools - Blog - Facebook - Twitter - Game ForumGoal - Motivate customers - Change core fans into word of mouth machines - Get more and better word of mouth
  • 24. ConclusionSupportingSocial Media Tools - Blog - Facebook - Twitter - Game ForumGoal - Let customers support each other in the online world - Customers who support and who get support can have a natural affinity for each other
  • 25. ConclusionEmbracing- Use Nintendo fans help to design a future plan - This is the step that only after Nintendo has succeeded with one of the other four goal already (Groundswell Page 69)
  • 27. ReferencesBooks and ArticlesCharlene Li, Josh Bernoff. Groundswell: winning in a world transformed by social technologies. Boston (2008) Pigna, Kris. Bizarre Nintendo Wii Patents Surface 12 February 2008 <www.1up.com>Nintendo: Corporate. 2007. Nintendo of America Inc. 12. February 2008 <http://www.nintendo.com/corp>Qualls, Eric. Xbox 360 Xbox Live Pricing Info. About.com. 2008. 12. February 2008 <xbox.about.com>Brian Moats. Nintendo Wii Marketing Plan for Marketing Management, 2/13/2008 <http://brianmoats.com/Portfolio/Nintendo_Wii_Marketing_Plan.pdf>