Social media marketing tips for the small business
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This document provides 5 tips for small businesses to use social media marketing effectively: 1. Maintain active accounts on multiple major platforms like Facebook, Twitter, Instagram, and LinkedIn to reach broad audiences. 2. Regularly post engaging content like photos and videos on accounts to build followers and generate leads over time. 3. Optimize posts with interesting, informative content to get noticed and increase engagement. Outsource to copywriters if needed. 4. Integrate social media with the business website so traffic can convert into sales leads and inquiries. 5. Analyze social media analytics regularly to track progress, identify high performing channels, and gain customer insights to improve strategies.
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Social media marketing tips for the small business
- 1. 5 Social media marketing tips for the small business Withmore andmore consumersturningtothe internetforproductreviewsandcommentswhen consideringmakinganimportantpurchase,one cannolongerunderestimate the valueof havingan online brandpresence.Coupledwith the needforanonline presenceisthe needforcontinuously buildingandmanagingone’s brand’sfollowing. Now,let’sgothrough some of the simple mechanicson howto buildanengaging online followingandhow to keepitgrowing…. #1. Have several active social media accounts Withnearly2 billionmonthlyactiveusers,Facebookisthe mostdominantandfurthestreachingsocial mediaplatform.BeingonFacebook dramatically increases abrand’s potential toreachand engage with itsaudiences.Butitwould notbe a wise thingtoputall your eggsin one basket. Explore beingon several social mediaplatforms.Youmayconsider Twitter,Instagram, Google+, LinkedIn andSnapchat, justto name a few.Youwouldbe missingoutona great opportunityto reachout to andengage with audiencesonthese otherplatformsif youexclusivelyusedFacebook. #2. Regularly post on your social media accounts Havinga Facebookpage,Twitteror LinkedInisonlyhalf the jobdone.Now beginsthe hardestpart – activelyengaginginameaningfulway onthose social platformstobuildaudience numbers,generate leadsandconvertfollowersintoprofitable customers. Regularly placinginterestingandcaptivating mediaposts isa useful waytoquicklybuildfollowernumbers andloyal audiences.Be consistentatthis. Considerhavingaschedulerforyourmediaposting. One more importantthing…..brandthe profile page for each of your social mediaaccounts.Make it invitingly attractive.Include yourcompanylogo,website address and otherimportantcontactinformationonthe profile page.A brandedprofile page thatlooksprofessional and has useful contactinformationhasthe potential to boostfollowernumbersandwebsitetraffic.
- 2. #3. Optimize your social media posts Withso much contentflying around onthe interneteverysecond,be sure tomake yourpostsattractive and engagingenough.Thatway,youstanda betterchance of gettingyourmediapostsbeingnoticed and read. Include inyourpostscontentthat isinteresting,informativeandengaging.Include photosand infographics.Contentwithpictures is10timesmore engagingthanplain content.Yourcontentshould make your readers wantto come for more all the time.Before yourealize it,youraudience numberswill start to swell andthe phoneswill startringing endlessly withpotential customersmakinginquiriesabout your brand.Admittedly,thatsoundsfar-fetchedandoverlysimplistic.Ittakestalenttoputtogether highlyengagingcontentthatisoptimizedto generate salesleads.If youdon’thave in-house talentto developpowerfulcontentforyoursocial mediamarketing,itmightbe worth outsourcingtoa professionalcopywriter.There are many competentfreelancercopywriters andmediaagenciescapable of writingcontentthatcan make yourpostspopularon social media. I’ma firmbelieverthatsuch investmentwill paybackitself handsomelyinnotime atall. #4. Integrate your social media accounts with your website All yourmarketingeffortsonsocial mediashouldresultinincreasedlikes,followers andhopefullysome positive commentsfromyourtargetaudience.Itshouldbe partof your strategythat trafficgenerated fromsocial mediashouldfeedintoyourbusinesswebsite,where the bulkof informationabout your businessresides. That’swhereyouwantall youronline traffictogoin the firstplace. Havingtrafficfrom social medialandingonyourbusiness website isthe dreamof manya salesperson. Fromthistrafficyou can gleansalesleads. These are followersoradmirerswhoalready have apositive opinionaboutyour productor service andthey’re justwaitingtobe convincedtomake a purchase decision. #5. Regularly analyze stats from your social media accounts Marketingon social mediaispainstakinglyhard work.Ittakestime toproduce desiredresults.Asyou developthisimportantmarketingchannel,keeptabsonthe statsto measure progress justlike you woulddowith otherchannels. All social mediaplatforms naturally come withhelpful analyticsthatyou can use in yourmarketingmetrics.Unfortunatelythisisanimportantareaoverlookedbysomany. Don’t fall intothattrap. Checkwhat the numbersare saying.
- 3. Aboutthe author: SpencerChatorais an Online andSocial MediaMarketer. He regularlycommentsonsocial mediaand writeson marketingblogs. Cell:+27 73 378 9009 Twitter:@spenchats www.regewalltechnology.co.za As youtrack figuresfromyoursocial mediafeedsyou will begintonotice trendsandpatterns.Forexample youmightnotice whichsocial platformgeneratesthe highestnumberof visitorstoyourwebsite orwhich social channel getsyoumore engagementsorleads. These are useful statisticsandtheyhelpyoudevelop customerinsightsandovertime mayinfluence your overall marketingstrategy.